A Case Study—Corporate Sector ORM Campaign Success
Dreamworth Solution’s ORM package successfully dealt with the reputation issues of corporate sector client and it especially handled negative SEO tactics used by competitors. Dreamworth Solutions has been successful to reverse the damage.
|Percent Traffic Increase
|Months to Completion
We Dreamworth Solutions a leading company in India has figured out excellent ORM solutions for several businesses across a broad spectrum of industries. Many times business practices, rush for success and competition factors indirectly create many enemies that can harm the business.
We Dreamworth Solutions is well set to put together a successful case based on an online reputation campaign undertaken for a corporate client. This was a big success for us making Dreamworth Solutions a top ORM company in India. Our attempt is to educate all our readers about the powerful tools review management, reputation management, etc. through a systematic plan and aligned team efforts. Through this platform, Dreamworth Solutions a brand name in the digital marketing world has provided a case-based example to its esteemed readers. Being an authenticated service provider for your online marketing requirements we are pleased to guide, educate and help our readers here.
We are glad to put here one case encompassing the success story of Dreamworth Solutions for a corporate client that belongs to the real estate investment industry. The client had multiple offices in different regions. They mainly faced issues with negative reviews and feedback in local search results and its main reason was the malpractices utilized by their competitors in those countries. The company also faced challenges due to the attack website developed by a blogger that ranked on the top listing for the client's quality search terms.
Online Reputation Management Campaign Summary
||Real Estate Investment
||Negative reviews, feedback in the local and global search
||Online Reputation and Review Management
||12 Months and positive results were seen in 1 month
Challenges Faced In This Case
Our real estate industry based client’s problems originated from two geographical demographics including regional locations and coastal locations. To be more specific national search results set covered pages critical from the client’s point of view and brand image due to the postings of an activist blogger. When users searched the client company using their branded search aspects on Google, the critical and negative results displayed just below their main website and Wikipedia for the concerned company.
Moreover, local search results also suffered from negative comments and reviews. In response, we planned a two-way online reputation management strategy to tackle the client’s requirements on both a local and national reach.
- Negative review impact - Research conducted at MIT concluded that businesses with nearby competitors get more 1-star and 2-star (negative) or poor ratings and reviews.
- Reviews received locally vs. nationally - Google and other popular search engines display some kinds of posts, reviews and articles in the vicinity or locally, and others nationally. This reinforced us to address the problem on two fronts.
After some research and analysis, our marketing team concluded that the blogger would not take out the post and that convincing him could further harm our client brand. We've observed and even experienced cases in the history where bloggers use an attempt at deletion or modification of the harmful post as a matter of creating additional negative stuff.
Since the negative and critical content could not be internally eradicated, we chose to push it down in the SERP by producing and optimising positive, quality-based and carefully cultivated content. In short, we opt for the following two mechanisms for our client.
- Negative Search Result Suppression
- Local Online Reputation and Review Management
Local Review Optimisation Plan
With respect to local search results, our ultimate goal was to enhance online reviews. Our digital marketing team at Dreamworth Solutions accomplished it by starting thumbs up -thumbs down movement.
This initiative was conducted by using the following steps.
Customers who've recently approached the client’s company for the business were asked via text message or email whether they would recommend the company. Those users who replied with the "thumbs up" icon were redirected to one of the online review sites including local directories, Yelp and Google Reviews to provide a (positive) review.
If the recent customer replied with the "thumbs down" icon or negative comment, they're forwarded to a particular web page asking if these customers would like someone to contact them to sort out their problem. Here, we'd already recognised a point-person within the organisation to tackle complaints and trained them on the adequate responses.
In addition, we at Dreamworth Solutions designed a framework for the real estate industry client to use as a working model for channeling positive experiences into positive reviews, feedbacks and comments in targeted locations. The client’s star-ratings began to uplift within thirty days. Within the next six months, they'd progressed from two stars to a 4.3 average rating.
Online Reputation Management Strategy For National Reach
Eventually, the client’s improved national search results started to overlap with local ones. We also pointed that many of the clicks onto the client’s website were related to search terms such as online financial calculators, accordingly we prepared a new page on the website and provided an online calculator specifically for that search queries, and hence optimised the webpage for maximum and quality web traffic.
Along with these modifications, we developed and improved existing positive content, instructed some changes to the client's official website in order to improve search engine performance, we also began a search engine optimisation campaign to specific positive content, prepared a content calendar to avail fresh and contextual social media posts, and lots more to have an easy-to-follow system that our real estate industry client could use to track the momentum established and progress achieved by our campaign.
All these efforts resulted in search engine results improvement organically and substantially.
The ORM campaign outcome was positive for the corporate customer both nationally and locally.
A drastic increase in positive reviews was seen in local results also the organisaton’s overall star rating was improved on a variety of websites.
On the other hand, for national searches, the optimised quality content suppressed the negative and critical search result that had been dangerous to the client’s company, pushing it onto the third and next pages of Google search results, where prospective customers had been much less likely to read it.
A Future Roadmap
The client’s firm enjoyed the benefits due to two online reputation management strategies working altogether.
Initially, a review management campaign was executed. According to our expert digital marketing team, this type of campaign generally provides fast and noticeable results for our esteemed clients. This review management campaign also improved the overall online sentiment without delay, by enhancing the conversion rates locally.
Thereafter, we emphasised on organic improvement using ethical search engine practices. Here we created an opportunity for optimistic growth by setting the firm up for long-term, sustainable results. Twenty months later, results have progressed further. We placed our review management tool in front of web users, which has substantially helped users to offer positive reviews and good star ratings to our clients.
Finally, we didn’t just execute the ORM campaign for the client; we worked and collaborated with them, offering actionable solutions to the challenges that mattered most.
Final Thoughts By Dreamworth Solutions
We Dreamworth Solutions are the most trusted software development and digital marketing company offering superlative services and feature-rich solutions and suites to our global consumers. Dreamworth Solutions provide business-driven solutions that are contemporary and perfect to assure sufficient brand knowledge and publicity in the marketplace. Our company has a legacy of a flourishing decade completing our commitment of best services since then. With our commitment, proficiency and hard work, we are now considered as one of the best digital marketing companies in Pune and Mumbai. We promise about your 100% satisfaction through our services and timely delivery of the right projects, and services. Let’s team up for the most proficient experience.
We have qualified digital marketing, content management, web development and social media teams that offer and support a passionate work environment at our end. The highly competitive atmosphere on the net, changing consumer demands and accessibility of the latest web development technology drives our skilled engineers to deliver high quality and rich software solutions for your business so that it reaches good heights in the industry. Our well managed digital marketing campaigns are a huge success and that has enabled us to set standard benchmarks in the digital marketing industry.
Once you share your marketing, ORM, SEM, SEO or content development requirements, we will provide the most excellent digital marketing service package to you. Our software maintenance, upgrade and migration services are also outstanding. Our huge client base is spread globally and is highly satisfied with our services. You can check our success stories and client testimonials on our website for further reference.
Dreamworth Solutions endeavour right to equip its clients with the best digital marketing services in the industry that help in formalising and organising complicated business applications in an accessible way. If you are looking for a digital marketing partner that develops and organises strong, scalable and extensible promotional campaigns to fulfill your requirements and to build the best brand reputation in the marketplace Dreamowrth Solutions is the right pick for you.
Once you select us as your software development or Digital Marketing partner the next journey will be delighting and easy for you. Our business analysts will precisely understand your digital marketing campaign requirements, and the technical team will take care of the best possible and suitable services solutions for you. Dreamworth Solutions a leading ORM company in Mumbai, also provide the best maintenance and post services for further ease. No software technology is a bar for us. However, our business team will suggest you the best platform that will fulfill your requirements. Feel free to contact our technical or business team at any time for your Software or digital marketing requirements.