Black hat SEO refers to the use of aggressive SEO strategies in a search engine optimization i.e. SEO terminology. This term originated in Western Movies to differentiate between good and bad guys where good guys wore white hats and bad guys wore black hats. Basically, black hat SEO means using forceful SEO techniques, strategies or tactics that only focus on search engine ranking and not on audience. Though Black Hat SEO focuses on search engine ranking, it does not follow the guidelines of search engines.
In short, Black Hat SEO is a practice used to increase search engine ranking of a website or page by breaking the search engine rules. Therefore, black hat SEO term is generally used for computer hackers, virus developers and unethical computer practitioners. There is a bad word about the websites or pages that use black hat SEO techniques. This is because these techniques or strategies are used to gain immediate monetary return on their sites. By using black hat SEO techniques, search engine may ban your website and this will turn bad and a huge loss for you. So, black hat SEO not only may get your website ban but also may create your bad image in the market.
Black Hat SEO Techniques
There are several black hat SEO techniques, but some common techniques that you should avoid are as follows :
1. Irrelevant keywords
This black hat SEO technique is absolutely bad as you will increase your search engine ranking, but cannot increase your customers. So, don't add irrelevant keywords in your website or blog or article content in order to get extra page hits. Rather, you should focus on relevant keywords so that users will find what they are searching for.
Don't - "Priyanka Chopra would use our Tyke dog food if she owned dogs."
Do - "Our Tyke dog food is healthy for your dogs."
2. Keyword stuffing or stacking
Keyword stuffing or stacking is also a black hat SEO technique in which keywords are stuffed or stacked in the content to such an extent that they seem to be redundant. This makes the whole content ineffective and unreadable. The user may find it bore to read the content since it repeats the keywords lot many times which is unnecessary. So, sentences making sense should be written by inserting proper keywords wherever necessary and semantically related keywords can be used.
Don't - "Our washing machine washes clothes with a clean wash."
Do - "Our washing machine clean your clothes without leaving any stain behind."
Cloaking is the most extensively used black hat SEO technique in which the search engine is deceived by showing different content but on clicking the search engine link, the users are taken to a different content or web page. This is unethical way of digital marketing since you are misguiding the users. If such practices are detected, your website is subjected to penalty or even banned from the search engine completely. So, create web pages honestly and as per the user requirements.
Don't - A user searching for 'blue moon' clicks on a link that appears to be about astronomy and is greeted with pornography.
Do - A user searching for 'blue moon' is taken to the space information official website.
4. Hidden or invisible text
Hidden or invisible text means on a white background keyword list is created in white text. This black hat SEO technique is used in order to stuff extra keywords on the webpage or site. But, search engine crawlers or Google bots can see this hidden text and this may create poor user experience for website audience.
Don't - digital marketing website marketing product marketing services marketing
Do - Our Company provides digital marketing service to make your products or services known to your target customers.
5. Doorway/Gateway pages
Doorway or gateway pages are fake pages that cannot be seen by users and they are only for search engine crawlers in order to rank the site higher. In this technique, pages are stuffed with keyword phrases due to which the site ranks high on the search engine and when visitors click on the site they are redirected to a different page. This type of black hat SEO technique is not good for your image. Therefore, always remember to create content-rich landing pages and information pages for visitors.
Don't - a page filled with keyword phrases like jaggery, sugar, fructose sugar, organic jiggery but on clicking on the page, visitors are redirected to a page having content related to a herbal product.
Do - A jaggery producer should give detail information about advantages of jaggery over sugar on his page.
6. Duplicate content
Duplicate content is the content copied from other website and this is the worst black hat SEO tactic. In this technique, some sites copy whole or some part of the content with or without permission of the other website. Such copied content is wasted as search engines index the original content only once. So, it is important to focus on creating unique and original SEO content for your website.
7. Purchasing links
This is also a black hat SEO technique in which links are purchased since they are an 80% determinant of your search engine ranking. There are numerous spam websites who call people to purchase links. If Google's penguin update finds such spam websites, they suffer in terms of ranking and the other websites who paid to be featured on them also suffer in terms of ranking as well as penalty. So, avoid purchasing links from such sites. Rather try to develop user-friendly, relevant and unique content on your website.
8. Link farms
Link farms are websites or group of websites whose only aim is to increase the link popularity of the other site through link exchanges. Therefore, on some websites there are several hyperlinks but all of these are not relevant. If search engine finds out these links and link farming, such websites are penalized. So, avoid endorsement from link farms so that you will never suffer ranking problems.
9. Writing for search engines
Several blogs or web pages use spam method to publish post such as copying content from other websites or using article spinning softwares or using automated ways to create content. In this way, the website is ranked higher on search engines, but if such spam content is detected by the search engine, the website may get removed from the rankings or index. Therefore, it is advisable to write a unique and relevant content to attract your target audience.
10. Low-quality content
Creating spun content or low-quality content is again one black hat SEO technique. By this technique, you may lose your website's search engine ranking and credibility. Therefore, it is advisable to write unique and original blogs and articles.
Thus, above mentioned are few black hat SEO techniques, which are practiced by some websites in order to increase their search engine ranking. But if you want to build a long-lasting business, you should avoid black hat SEO and should go for other options in order to increase your search engine ranking. For this, you should better take service from SEO companies. There are several SEO service provider companies in market, but choose the best one among them like Dreamworth Solutions as they completely believe in White Hat SEO which can be seen through their work as well.
For this, you should better take service from SEO companies. There are several SEO service provider companies in market, but choose the best one among them like Dreamworth Solutions as they completely believe in White Hat SEO which can be seen through their work as well.
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