Darwin’s evolution theory versus SEO
The theory of evolution by Charles Darwin is said to be true, everything goes through change and in order to cope with this change, one needs to rectify one’s self. A consecutive change leads to evolution. Whether it is species, trades or human practice, everything has evolved and the practice of evolution is essential. Somebody who fails to change with the change in circumstances eventually fails to live. Today’s generation is living in a digital era where technology is chronic. The internet phase has also gone through a lot of change, every now and then there happens to be changes which lead to older versions being rendered as obsolete. The big question is, whether it is important to evolve. Can you not survive without evolving yourself according to consumer stimulus? The answer has always been a big ‘Yes’.
If we consider the World Wide Web as a separate world, it can be related to a living eco-system with its own life rules.According to Charles Darwin's theory of evolution, only the most responsive species survive. We usually assume that new technologies are designed to be responsive. Technologies like Instant Messaging and Geocities have become obsolete as they were not able to keep up with web updates.
SEO has evolved from a static and technical approach to a more dynamic and interactive approach.Such a transformation has led to a rigorous use of global marketing tools like content marketing, online PR and so on, which have taken the users demands into consideration.Thus, nowadays seo companies state that the key point around which everything is centered is the content.
Under such circumstances SEO companies have captivated all the other online marketing techniques and use them to their advantage. This evolution can be compared to Charles Darwin’s theory of evolution.
"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." - Charles Darwin (1809-1882)
“It is not the strongest of the species that survives” Just like the dinosaurs were stuck amongst the wars of nature and didn’t have any say in getting extinct, Google doesn’t take into consideration economical status, country or brand image. If one doesn’t abide by the rules set forth by google, they will get birched.
“Nor the most intelligent” Even ‘the most intelligent’ digital and seo companies could not outsmart google. In the beginning black-hat seo saw great results, but then turned out to be the worst nightmare ever.
“but the one most responsive to change” Google remains inconceivable much to its liking. With its frequent updates, Google wants to ensure that no one gets the time to get a hang of how it works. Google never warns or gives time before updating its algorithms. The one who are quick and understand what is going on are the ones who survive. They are the ones that are on the road to evolution.
This is how google can ensure us that it shows us the best and the most deserving results on the SERP page. If we look into evolution, it is quite evident that we will see a lot more of these updates in the future. The only thing we can do is adapt to the changes and learn to survive for better results.
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