Festival and India have a great connection altogether and it will be always there. Deepawali, Eid, X-Mas, Pateti, Holi, and a big list… India is marked for its unity, diversity, and variety. When it comes to the festival and Indian market, shopping is a mandatory fact for all festivals. People plan shopping agenda for a particular festival in advance and prepare its budget accordingly. Financial conditions of the families, status and other constraints determine their shopping preferences. However, clothes shopping, gold, electronics, vehicles, houses, decorative things are common festive season shopping trends for Indian consumers.
Shopping concept has changed remarkably last few years, gone those days when we used to buy at the market, or particular shop. The trend is to check the products online, compare the products with compare options offered by websites, check any coupons available, check return policies and get the right one for you… That’s the essence of digital marketing. An umbrella term that involves many tasks, activities and it is impossible to consider comfortable lives without the inclusion of digital marketing.
Despite the current economic crisis and slowdown, India’s M&A industry has spent an average of 8-12% more than the previous year maintaining the investment funds between INR 25,000 – INR 28,000 Crore on the advertising and marketing plans, this festive season especially. Additionally, the reduction in the corporate tax rate from 30% to 22% helped investors considerably.
According to Industry experts, the digital spend are expected to increase by 12 – 15 percent this festive season. Due to the utmost importance of digital marketing, there are many trends going on with it. While concluding 2019 we would like to talk on digital marketing trends for the festive season.
Be the trendsetter, initiator
The festive season is a special time when marketing efforts and ROI driven activities are more emphasised by companies. The competition factor is also fierce and hence brands try to set their own trends and influence the market by initiating campaigns drives first. Humour, emotions, feelings, social causes, nostalgia are paramount in terms of brand messaging. Customer sentiments factor is vital while planning the marketing campaign for the festive season. According to many Digital Marketing industry experts being first, being an initiator and being trendsetter matters for grabbing good customer base on the occasions of festivals.
Availing Discounts and Online shopping
The festive season is the time of the year where various brands witness around 30% of their complete annual sales. It is also noticed that not only in metro cities but in non-metros and semi-urban cities as well, there is a huge jump in e-shopping specifically during the prominent festive season. Many factors fascinate buyers to choose online shopping option over marketplace shopping. Buyers also expect deep discounting in this season. According to marketing experts, buyers keep the clear intent of buying the product at a reasonable price. Customer loyalty is more inclined towards the brands that provide maximum discounts during the festive season. The festive season is the best time to leverage and optimise performance by applying various marketing campaigns. We Dreamworth Solutions is a one-stop destination for all your branding and digital marketing requirements.
Digital First Marketing
The festive season is a high purchase season for Indian consumers. We suggest all marketers to keep their buzz going by relevant, attractive and decent offers. Brands should plan an effective marketing strategy with creative expression, customised outreach, and two-way communication. Brands need to plan a well-balanced marketing and branding strategy to address customers across demographics.
Memes, Creativity, Moment Marketing, and user engagement
Moment marketing is in trend with reference to festive special Indian digital marketing campaigns. This trend is in buzz and it will be there on the list for the next couple of years. Indian consumers have considerable emotional quotient and sensitised mindset making them the right audience for the festive special potential market. The marketing campaign specially designed for the festive season revolves around memes, films, ad-films, social messages, and focused content on gifting. Gift packs, customized gift packs are also great practices being utilized by the businesses. The tendency to buy premium items is also accelerated in the festive season and it comes from a typical surge in purchasing and that too by the observation of the world around us. Hence, businesses would like to grab this opportunity and increase their sales or enhance their top line, by offering attractive incentives to customers and giving more reasons to buy their products.
Influencer Advertising and Brand Stories
Influencer advertising and marketing and targeted content delivery across different platforms come out to be a significant trend for digital marketing in the festive season.
According to Digital Marketing experts, Influencer Marketing is one of the excellent options to collaborate with content developers and convey the required message across different platforms. No occasion is an exception be it tutorials, product launches, reviews, brand promotions, tie-up or amalgamation. Giants in this industry prefer celebrity influencing for designing a strong campaign. Social media platform, pushed content, splurge in online searches/ queries for the commodities/services that customers wish to buy, customized local content, an increased proportion of Facebook, YouTube, and Instagram are some of the great ways to reach predefined target levels.
We at Dreamworth Solutions, always follow one rule i.e. the customer is our first and top-most priority and understanding the customer requirements is the most valuable as well as difficult task. But we are lucky that we have a team who understands the customer and provides them with the best custom-made solutions, which bring us to the forefront and makes us one of the best Digital Marketing Company in Pune. Not just this, we also provide continual support once the campaign has been completed as well. Feel free to contact our analysts or the technical team any time for your digital marketing, social media optimisation, online reputation management, SEO performance, content management requirements. We also provide excellent IT services such as web development, app development, database migration, software upgrade, maintenance, cloud services, etc. Please share any of your business requirements we are there to help you with customised campaigns, plans and solutions that will expand your business horizons beyond your expectations.
- Digital Marketing
- Website Development
- Mobile Application
- Online Reputation
- Social Media Optimisation
- Software Development
- E-Commerce Website
- Content Marketing
- Social Media Marketing
- Print Media
- Email Marketing
- Whatsapp Marketing
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