The must have features for the e-commerce websites
All websites are different in their own way. We’ve seen changing trends in e-commerce website design like animation, advanced filtering, 360-degree product previews, and effective product search. However, trends don’t ensure conversion rates or strong user experiences. There are some elements that every e-commerce website should have to stay consistent and competitive.
Here is a list of the must-have features that draw online shoppers:
Ease of use
Simplicity should be an aim in good design and you don’t have to lose elegance to obtain it. As a matter of fact, reports show that 76% of consumers say the most prominent characteristic of a website is ease of use. The goal is to help shoppers get to what they need, faster and without running into the unnecessary complexity that can clog up the path to buy.
Recently Google has declared it, so it must be taken care of. All websites are asked to have a mobile-friendly version by 2017 or bear the SEO consequences. If this isn’t reason enough, one in three online buying is completed on a smart phone.
With a responsive website, content intuitively adjusts to whatever device is using it to provide the most user-friendly experience. But, many sites still have not embraced the idea of a responsive or mobile version.
92% of the buyers read reviews. The star rating on a product is a keen part where a consumer focuses. You might believe that having negative reviews leads to sale killing.
The reverse is actually true. Having negative reviews can usually be positive. It’s shown that products without negative reviews are seen as filtered and, in turn, shoppers will think the positive reviews are false.
Online marketing is becoming wider; though the number of available customers has remained more or less constant, millions of new businesses have immersed into space for a piece of the pie. This is especially true in the content and social media marketing areas. One of the best solutions to survive is to target a more precise niche, appealing to a smaller range of demographics with a more precise topic. As a result, we are compelled to see more organisations opting for more targeted, almost personal level content and drives.
When buyers realize they’re getting a special deal, it drives them to buy more and give more time searching the site.
Shop, save, and share!
E-commerce websites without wish lists are leaving revenue on the practical desktop table. What’s reliable than having customer’s bookmark items they require and will most probably buy in the future? That’s just like gold in the pocket and a re-marketing campaign goal.
Related items feature on an e-commerce website creates the excellent stickiness effect that so many marketers try to achieve. The related items can also involve similar products to comparison shop, “people who purchased the item are also searched for”, and so on.
Frequently Asked Questions (FAQ)
Some complex purchases require trust with a seller and detailed knowledge when buying the products online rather than face-to-face. The FAQ provides a self-help section to address common customer queries. Buyers often ask about product care, returns, Forgot account passwords, etc.
Online transactions are an essential part of our lives. As such, e-commerce websites can be a profitable target for cyber criminals. It’s important that online sellers guard customer information and take steps to assure privacy.
It all begins with a secure e-commerce program. With their advanced security features, it’s no surprise that WordPress and Magento joined with Woo Commerce are the top two platforms for online dealers.
Advanced Payment Methods
Advanced payment methods are a must feature for an e-commerce website. Just think the ease of use, linked with Amazon one-click shopping. Buyers with registered accounts can actually buy with the click of a button.
There are many famous online payment methods. The key is to know who the buyer is and implementing the most efficient solutions. If a website is restricting payment methods, make sure to clarify why.
The return policies are an indispensable feature of any e-commerce website. The stats below really express for themselves, but a return policy should be simply visible and well-written or explained. This is another trust building feature of the website. It convinces buyers that if they are unhappy or just need a different size, we can help them easily.
A 2016 info graphic and study by Invesp states:
- At least 30% of all products purchased online are returned.
- 67% of buyers check the returns page before making a purchase.
- 92% of buyers will buy again if product return process is simple.
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