Google Publicizes Mobile First Indexing, SEO Value Growth
AnchorIt’s been awhile since SEO and digital marketing companies have been driven to switch from desktop-only web design to responsive design, therefore the websites should be made as mobile-friendly as possible. Over the years mobile friendliness has grown in value for SEO, largely because mobile Internet users now out pace desktop users and Google wants its mobile search engine users to be content.
On November 4, 2016, the value of mobile-friendly web design escalated appreciably when Google publicized its first implementation of mobile-first indexing. Let's take a look at a brief review of the highlights and strengthening one's SEO.
Google’s goal is to ultimately use the mobile version of a site’s content to rank pages, to understand structured data, and to show extracts from those pages in SERP results.
Companies with a responsive website or a dynamic serving website with consistent mobile-desktop content and markup are by all means a boon.
For the time being, companies with desktop-only websites will continue to have their pages ranked as it was.
In the meanwhile, Google advices sticking with a desktop-only site if it is distinctive and stable, instead of substituting it with a deliriously bracketed mobile/responsive website.
The Future On Board, to be precise — Mobile.
Sure enough, there are adequate motives that are beyond SEO, suggesting as to why mobile-friendly designs are important.
Winding down mobile users with a desktop-only website is discarding sale leads — probably the majority of likely leads determined by the desktop-mobile mix of one's company traffic.
Mobile design makes it easier for clients to relate to one's business on mobile devices, increasing inquiries, appointment setting and add-on sales, accompanied by refining client retention and engagement.
A good mobile website spikes credibility to one's business by enhancing one’s image as a technically advanced, progressive management.
Is one prepared for 2017?
This is certainly not the time to rest on one’s success with a SEO or Digital Marketing strategy. Google identifies the importance of mobile web design — and the fact that it will grow tremendously— and will thus continue to honor mobile-friendly content with higher organic visibility.
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