Buying behavior has witnessed many transitions over the past decade, and now more customers are starting their purchase journey online implying the effectiveness of digital marketing and e-commerce websites. This transition in the way that buyers make shopping decisions and get products and services has made digital marketing a significant step for any business that’s all set to compete in the contemporary marketplace, regardless of business type, size or industry.
It’s important for entrepreneurs to get through insights on keyword planning and content strategy for their digital marketing campaign so that they can strategically apply the right tools, strategies and campaign tactics to reach their targeted audience. By considering this fact we’ve put together this handy and simple guide to keyword planning and content strategy that will help our readers in pulling, converting, and delighting buyers online.
Keyword research is the preliminary process of recognizing significant and meaningful words and phrases that your customers or future customers are most likely use to find your offerings online.
It's the beginning step to almost every digital marketing campaign because it builds the foundation for the campaign.
Google Autocomplete (Autosuggest)
Not listed as an official keyword tool but Google has an in-built keyword research tool provided through Google Search feature.
For using this feature you have to start typing a word related to your offers - e.g. "clothes" if you sell clothes - and observe what pops up.
The recommended keywords will be listed based on the popularity factor like how many people search for them.
This feature won’t be able to tell you all the aspects you need to work on to create your keyword strategy, but it will provide you a good place to start.
Google Autocomplete is also referred to as Google Autosuggest.
Keywordtool.io is a fantastic tool to create long lists of keyword ideas.
It is very simple to use where you input basic ideas like “clothes” - and Keywordtool.io will provide a list of possible keywords that you should target.
However, said tools do not provide any insights on the frequency of searching a particular keyword. Therefore, it will require another tool to get a complete idea of keyword targeting aspects.
SEMrush is a paid keyword tool option with service cost options between $69.95 and $549.95 per month.
Generally, businesses use basic plans to research keywords but upgrade packages for further interesting features offered by SEMrush.
SEMrush allows you to upload a spreadsheet of the keywords you received through tools like Keywordtool.io and get insights on how many people search for a particular keyword in a month, available websites that rank and highlight those keywords, and other relevant information that can help you in finding what keywords work best for your purposes.
Mostly you want to finalise longtail keywords, or phrases consisting of four to five words which carry low search volume and lower competition. These keywords will drive quality and serious traffic to your website with clear purchase intention.
As stated in the beginning paragraph of this page, our intent is to introduce you with a good content strategy through this page. Let’s move towards it.
Once keyword research has been accomplished the next step is to integrate and use them properly. Content marketing strategies help you in this regard.
Content marketing is the way of creating web pages for your website that target valuable and significant keywords so that the pages receive the attention of search engines and good rank in the listing.
While planning an ideal content strategy for your business it is paramount to decide various content types and their suitability to your business requirements.
Blogging is the most popular and trendy form of content in the web world. Typical platforms like WordPress help anyone to run a blog without any financial investment. Blogs help make your brand image, reputation, and authority on the internet.
Blogs can be employed for various reasons like industry updates on a timely basis, answering customer queries, educating customers, provide information on future launches. Regular blogging improves your website traffic and increases your authenticity. It also encourages Google to crawl your portal and place it in the top search listing.
Article pages are evergreen, popular and informative pages on your business site that you can use for various intents. These are mostly used for product information, e-commerce category listings or service pricing, etc. Articles are also beneficial to drive B2B transactions to your business portal. Article pages present a decent way to delight the customers by providing necessary information to make an informed purchase. The FAQ page is also an excellent tool to connect potential customers by answering their typical questions. An article page provides a good place for long-tail keywords and helps drive more serious traffic to your business portal.
Infographics are a visual presentation of information and insights that make an appealing point with statistics and hard data.
Infographics are the best instruments to explain complex concepts and terms in simple ways. They need lists of data points supported with graphs and charts. Data insights, imagery, lists, stats, and trends altogether help to build great infographics.
Video is another excellent content format that delivers information and insights in an engaging, entertaining, and user-friendly ways. Google also prefers the web-page well-equipped with videos as it offers a quality user experience.
Podcasts are another way of content delivery that allows episodic audio content to discuss issues related to the industry. Podcasts are planned in your content strategy to demonstrate your authenticity and expertise by discussing ongoing industry topics, advice and recommendations, or even talking about your industry's future.
To Sum It All Up
We Dreamworth Solutions a brand name in Digital Marketing is glad to offer a big spectrum of Content Marketing services to our worldwide clients. We provide various digital marketing services to our clients that mainly include SEO, content marketing, keyword planning, Social media optimization, ORM, etc. We have a great and enriching experience in this industry for more than a decade making us the top choice of consumers as the best digital marketing company in India. Please share your digital marketing requirements and provide us an opportunity to delight you with our service offerings.
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