Content marketing and SEO have become indistinguishably connected in time. They belong together like Yin and Yang, cream and coffee, and salt and pepper, content and so operate by themselves without any issues, but when brought together, something astonishing is created
The beginning of time
When the internet first came out, people used to find websites from link based directories, for example; the AOL home page. The web then transitioned from human curated search engines like yahoo to an algorithm based search engines like google. They are two different terminologies but the end goal was still the same to help users access the world wide web. SEO was juvenile and goal – oriented at that time and knew then that its end goal would be to increase website
Living on nerve ends
During these primaeval years SEO was still celibate and search engine algorithm
Google acknowledged SEO’s dubious methods and began working on algorithm updates to tackle them. Google had always aimed to offer the most relevant results to its users, but found it unfeasible to triumph over these dubious methods. The only solution to the problem then was content.
Slowly but steadily content marketing began using keywords, and quickly started earning authoritative backlinks on its own. SEO was able to increase website visibility through execution of such methods.
Google compensated the two by adding features meant to elevate the efforts of SEO and content while still keeping in mind its ultimate goal of providing its users with relevant results. Google Suggest, Trends, Analytics, and real-time updates made the correlation between SEO and content marketing
Internet - A Victory
Creation of content while keeping the user in mind was a great hit. This was a great victory for the Internet. It was a start to a more personalized and engaging world wide web. Even though the Internet was moving towards as superior standard Google had always anticipated there was much more to be discovered. This is when algorithm updates of Panda and Penguin came into the picture.
Panda & Penguin
Panda's idea was to penalize websites of low quality and those with low quality content, with its main purpose being to bring high quality and content sites on the top of serp. Penguin’s main idea was to bring down websites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques and the purpose remained the same. Although SEO and content marketing were strengthening each others purpose for a long time and in a way Google thought acceptable, many of these efforts were rattled after these two algorithm updates.
Shortly after the release of Panda and Penguin social media marketing came into the picture. Rosetta stone was a strategy and software that controlled customers interactions on Facebook. This brought SEO and content back into perspective. Content marketing created well-thought-out, high-quality keywords and material that users were interested in. People started to share such content across social platforms. As this brought more visibility to content the importance of SEO started to rise again. Google compensated such rich material with better ranking on the search engine result page.
SEO requires thoroughly thought out keywords, content marketing provides a zone where such keywords live. SEO is responsible for inbound links, content marketing makes the material that interests users and in-turn they link to. Optimization done in SEO rewards content by better visibility throughout the Internet, making it an imminent correlation. As SEO providers, marketers must seize the two to see results. Local SEO providers and content companies are becoming quite popular in cities like Pune, Bangalore, Mumbai and Delhi. Local small businesses are losing out on potential customers in smaller areas in cities like Pune. Thus, SEO and content companies in Pune are becoming popular.
- Digital Marketing
- Website Development
- Mobile Application
- Online Reputation
- Social Media Optimisation
- Software Development
- E-Commerce Website
- Content Marketing
- Social Media Marketing
- Print Media
- Email Marketing
- Whatsapp Marketing
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Industries We Serve
The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.
Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.
Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.
Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.
We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.
Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.
With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.
Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.