Advertisement agencies are nothing but the stylists who style your product in the form of advertisements and make people aware of it in an attractive way. These agencies develop the advertisements for your products; plans when, where and how they should be published and submit it to their clients.
There are a number of products available in market and there is a huge competition for every product. Several similar products of various brands are seen in the market and so customers have a lot of choice. They will definitely go for the products having same content but low cost. Due to this competition, every company strives hard to offer superior quality products at affordable cost to the customers. But, still it is not that easy to survive in this cutthroat competition.
Therefore, in order to endure in this competitive market world or rather to fly above your competitors, you must go for advertisement. You can see every company, small or big, make its customers aware of its products by advertisement. There are several types of advertisements that you can go for as per your business requirement. You can publish advertisement in newspapers, radio, TV channels, through websites, social media, etc. There are several ways for marketing of the products and services and companies try for most of them or you can say all of them.
Though you have a good quality product at best price compared to your competitor, it is not necessary that you will have a good sale. Because having a good quality product is not enough nowadays. The trends are changing and you have to flow with it. You have to hammer the product or service quality on customers through visuals, audios, videos, etc. Today, businesses have understood the power of advertisement. So, you can see every business is trying to hammer on customer’s mind that how their product or service is the best.
I am sure you are convinced about the importance of advertisement. Now the question arises how to do the advertisement? Don’t worry, let us read and know. Suppose, you have beautiful hair, but to look good you need a great haircut or a hair style. But do you cut it yourself? Definitely, not! You go to a hair stylist and get the hair cut or hair style done from them. Similarly, if you want to promote your product or service, you just have to approach a good advertisement agency and they will do it for you. You have manufactured a best quality product, but the advertisement agencies know how to present them and make it appealing to the customers.
The advertisement agencies put all of their efforts to sell your products or services. This is possible because these agencies have experts in their specific fields who can make your product or service reach your target customers. They know very well how to attract customers towards your product, though there are several other similar products in the market.
So, don’t you think manufacturing a product is already a tedious job and then again selling it is even more tedious. Why do you want to take the entire burden on your shoulders? Just make the product and give the job of selling or making your product reach the customers to the ad agency and stay free.
Role of advertisement agencies -
Advertisement agencies play a very significant role in promoting your products or services and bring them in front of your target customers. But what is their exact role? I will explain you the role of advertisement agencies in short.
1. The ad agencies collect all the information about your product or service based on which they create an advertisement.
2. Then they perform research on the company, its products or services and the customer responses towards the products/services.
3. The next thing they do after research is planning of publishing the advertisement. They decide the type of media to use i.e. newspaper, radio, TV channels, website, social media, etc. Then they decide when and where to use this media and for how much time.
4. After implementing the best advertisement strategy, they collect the client and customer feedbacks based on which they decide the next line of action.
Now I know you must be thinking what’s the big deal about it? Even you can do this yourself to promote your product/service. But, I will tell you why you still need advertisement agencies to do this for you. The reasons are as follows –
1. The ad agencies have the expertise in this field and they have a team performing various functions. Their team includes web designers, art directors, web developers, copy writers/content writers, planners, etc.
2. The ad agencies can use these resources optimally and share your burden of promotion or advertisement of the products/services.
3. The ad agencies are quite professional and work with an objective of providing best service to their clients.
4. Hiring an ad agency is always cost-effective than hiring a team in your organization for this job.
If you want to make your product or service stand out of the other competitive products or services as shown in the below image, you must trust a good ad agency and give the job of promoting and advertising your products.
Types of advertisement agencies
There are several types of advertisement agencies available in market and as there is competition for your products, here too there is a lot of competition. So, as competition is always good on part of the customers it is similar for you. While choosing an ad agency, you will get a lot of options and then you can select the best among them as per your business requirement.
1. Full service Agencies :
These full service agencies are large ad agencies that deal with all phases of advertisement. They have various experts for various departments. They offer you the end-to-end service from collecting the data to bill payment to the media people.
2. Interactive Agencies :
Interactive agencies, as the name suggest, are quite interactive with the clients and use updated modes of communication. They publish online advertisements, send personal messages to the customers, send mails to the customers, etc. They try every possible thing to interact and get in touch with the customers. They create quite interactive advertisements with innovative concepts.
3. Creative Boutiques :
The name, creative boutiques itself suggests that these ad agencies produce creative and innovative advertisements for you. They only create actual advertisements and so they are small agencies. They have few content writers, art directors, web designers and other creative professionals.
4. Media Buying Agencies :
The media buying agencies purchase place for advertisement and sells it to you when you need it. If you want to put an advertisement banner on a particular place or you want to publish your ad on a radio or TV channel, you can approach these agencies. You have to purchase time in which your advertisement will be placed. These agencies schedule time slots at various radio and TV channels. They also check whether the ad is telecasted at given time and place or not.
5. In-House Agencies :
In-house agencies are the ad agencies that are similar to the full service agencies. Large organizations go for these agencies. These agencies are in built and work only for the specific organization as per its requirements.
6. Specialized Agencies :
The specialized agencies work for some special advertisements. These advertisement agencies have team of people having special knowledge in that field. The government advertisement made for giving social message to the citizens or creating some social awareness among people are done by specialized agencies.
So, these are different types of ad agencies and you can select the best advertisement agency as per your business requirement. With an intention to not only go on but to go beyond the competitive market, you must opt for a best advertisement agency in your town and get your business promoted.
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