Whereabouts of SOCIAL MEDIA OPTIMIZATION
Social media is a common term frequently used by all . The first thing that everyone relates to with this term is Facebook, Twitter, LinkedIn etc. In recent times social networking sites has become part and parcel of daily lives.
Social networking sites is treated as a platform to share views or opinions and stay connected as well as updated in this real world .
But has the thought of how these sites can help enhance business crossed one's mind?
The business world today has itself acquainted with a term known as SOCIAL MEDIA OPTIMIZATION.
- But what is this SOCIAL MEDIA OPTIMIZATION?
Social media optimization is defined as use of social media networking sites to create or increase, awareness or buzz about a product, event or services.
How does it work?
The first thing on the checklist is to have an account of the firm on any of these websites and keep it updated with business related post.
- But it doesn't end here, there are few more ways for optimizing social media They are -
1. RSS feeds :
RSS feeds are meant to keep the subscriber updated about regular news or events in the firm.
2. Social news :
Updating social news related to business on the page involves daily update as well as encourage discussion on the page.
3. Bookmarking websites :
It basically helps users to share the website link. An increase in the number of users bookmarking the website will cause an ultimate increase in buzz among the crowd.
- 6, 29, 62,980 Indians have their account on Facebook.
- 1, 95, 20,527 Indian professionals stay linked with LinkedIn.
- More than 1, 50, 00, 000 Indians express themselves on twitter.
- The world spends 22% of their time on social networking sites which is approx. 110 billion minutes.
- More than 3, 30,000 Indians have account on more than one social networking site.
- Roles of Social Media
- 1. Greatest visibility towards available audiences.
- 2. Increases brand awareness to existing as well as new customers.
- 3. Better clientele relationship and service.
- 4. Creates brand loyalty within potential customers.
To summarize social media optimization serves as a tool to make one visible in the pacing world. It may not aid to generate leads but helps in increasing customer's or client's faith in an organization. Customer's trust can be gained with the help of social media optimization which can in return turn customers into brand advocates.
DreamWorth with its Digital Marketing in Pune enable social media for a prosperous business.
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DreamWorth Solutions - has so many aspects. For promoting your business you need to be present on digital gadgets: phones, internet, radio, print media etc
The moment a question comes to your mind; you either click the mouse or touch the screen. Enter your key words, the search engine flashes a list before you.
Social Media optimization is the use of a number of social media outcomes and communities to create a publicity of a product, brand or event to raise the awareness among the people