Case Study—An E-Commerce Startup Took Momentum With Revival Efforts

Case Study—An E-Commerce Startup Took Momentum With Dreamworth Solutions’ Revival Efforts


In this highly technical era, the importance of e-Commerce is just matchless with its capability to deliver, buy, and sell everything at one click. This e-Commerce model has been a great option for the traditional brick and mortar model of business. However, creating a strong e-trade framework requires highly professional help. Recently we worked with one startup e-commerce initiative and helped them transform into a fantastic online trade channel to serve global clients. It was one of the startup initiatives for cosmetics, jewelry, and clothing. Within 6 months of efforts, they established a great web presence and succeeded to drive major local traffic on the website. Our client received a huge response within the city but they failed in expanding their global exposure, attract prospects from other cities, and create a strong e-commerce profile for their brand.


When our e-commerce industry client approached us for a digital marketing campaign we completed thorough audits of their website, social channels, and search engine performance. With this audit data in hand, we crafted custom and all-inclusive digital marketing campaigns for our fashion industry e-commerce client. In our digital marketing plan we decided to emphasise on the client’s website optimization, social media strategy, blog platform, and paid advertising methods. We created 6 months digital marketing campaign for our client that worked brilliantly and it helped our client on all fronts. Their leads count improved significantly, the website’s traffic increased with optimization tweaks, social media engagement improved drastically resulting in great social interaction and nurtured customer relations. In short, with this e-commerce client’s digital marketing campaign we could assure dramatic results and optimum return on investment to our patron.


Digital Marketing Campaign Summary
  • Leads Generation Improvement-- 69%
  • Cities— Indian and global customers targeted
  • Languages— English, Vernacular


Fundamental statistics



The Challenge


For fashion industry e-commerce based clients we noticed a big list of challenges in establishing their web brand. First, their website was not competent and hence it performed poorly for search engine queries. Our client’s social media strategy was not impressive and it could not hook the readers on their page. Also, our client failed to target audiences based on their search patterns, cart abandonment, past purchase history, and several other factors. No blogging platform was deployed by our client and hence they failed to treat readers through innovative content. We planned to explore all these digital channels with our manifold digital campaign.


Objectives Set For Our Digital Campaign


After understanding our fashion industry client’s digital perspectives and e-commerce requirements we set the following objectives for their digital marketing campaign.


Solution Set


With a clear objective in mind, we created a vivacious and custom digital campaign for our e-commerce client. We executed our campaign for 6 months and we could notice positive results in terms of more leads within the first two months of the campaign itself.


As a primary requirement of digital presence, we focused on optimizing the client’s website for better search visibility to search engines and even users. We worked on website optimization of our client by on-page, off-page, technical SEO practices that would fit in the legal framework of SEO. Further, we optimised landing pages to best treat the client’s visitors. We assured the best UI and UX to the client’s visitors through a bunch of website design practices. We also put efforts into creating a sound link profile for our e-commerce client and this we acquired honest links through authentic sources such as bloggers, experts, and business partners. With our SEO efforts, we also improved the client’s website appearance for local searches. We also tweaked their website to handle cart abandonment properly and great CTAs that will reinforce users to take the next steps. Last but not the least we created a mobile-friendly version of their website making it easy to track and support mobile users.


Next, we focused on social media strategy for this client. We optimised their social media profile with branding efforts, user engagement, classy content, and use of vernacular language. We leveraged social platforms to drive more traffic and engage users brilliantly on these pages.


For the fashion and beauty industry, the use of blogging platforms is just amazing. We created a perfect blogging platform for our client and we encouraged the client to produce best in class, compelling content that will add to customer value. This blogging platform fetched great reader traffic to the client’s website. This blog also helped the client to portrait them as an industry innovator and thought leader with encouragement to guest posts, expert posts, and customer responses.


For this client, we put significant efforts into video marketing campaigns. For the fashion and beauty industry, people seek real user experiences and hence we created an impactful video marketing strategy with the inclusion of client testimonial videos, know-how videos, tips videos, etc. We promoted these videos through YouTube, social channels, and client websites.


In the advanced stages of the marketing campaign, we created a result-driven PPC campaign for this client that included appealing visuals, banner ads, display ads, and video-based ads. This campaign was a great success and helped drive serious traffic to our client’s channels at low rates.


Further, we planned to maximize the client’s positive reviews, feedback on different web channels, business listing portals, and website. We acquired positive reviews, video testimonials that help boost the client’s trade profile. We also ensured a great link building policy with relevant business associates and empowered our client’s website with enriching content and link. The link profile helped to build authenticity and credibility around our client’s brand.


Apart from our concrete digital marketing plan, we suggested the following valuable advice to our client.



List of stakeholders associated with the campaign:



Final Results


With our 6 months digital marketing campaign undertaken for e-commerce clients, we noticed the following outcomes.


Tools used


Lets Conclude


We Dreamworth Solutions provide premium digital marketing and digital branding services to our global customers. Dreamworth Solutions offer business-driven services and solutions that are elite, unique, and perfect to ensure adequate brand awareness and business endorsement in the marketplace. Our company has a legacy of a rousing decade completing our commitment to the best services since then. With our commitment, expertise, and smart work, we are now considered one of the best digital marketing companies in India.


You can contact our business team for excellent digital marketing plans at competitive prices. You can also avail of our free social media, website, and SEO audit services for better business decisions. We are a top digital marketing company in India and we endeavor hard to improve your digital presence, increase traffic, increase leads, and conversions. For the e-commerce Sector Client, we have created an exemplary digital marketing campaign through our systematic digital marketing approach. We also suggested the client launch a mobile app in their next financial year and promised them to provide full support for app marketing and development work.


With our core expertise in Software, IT, and app development services, we can also foster your other business expansion and marketing needs.


For more details call us on 8657357244

Or drop an email


500 + clients

500 + Clients

500+ happy clients served till date from various countries.

Transparent Process

Transparent Process

100% transparency in process and reporting.

Experienced Employees

Experienced Employees

50+ employees with 10 years of more work experience.

Unmatched solutions

Unmatched Solutions

Team Dreamworth works completely alongside the customers in order to provide them with the best possible solutions.

Quality Assurance

Quality Assurance

Our Team conducts high-level quality checks at every phase of the project delivering the best quality solutions.

Timely Deliveries

Timely Deliveries

All our projects are delivered on or before time, marking us as the best in industry fortimely deliveries.

Certified Professionals

Certified Professionals

Our team is having a versatile experience in Google & Bing Ads and are certified professionals to define your digital strategy.

100% Customer Support

100% Customer Support

Our complete team works towards providing the client with all the best support system at every phase of their project/ product at any hour of a day.

100% Satisfaction

100% Satisfaction

Our ultimate goal is to achieve the complete customer satisfaction by guiding them and taking inputs from them at every step.

working process
Industries We Serve

The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.


Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.


Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.


Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.

Real Estate

We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.


Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.


With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.


Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.

Awards and Recognitions
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