Case Study—An E-Commerce Startup Took Momentum With Revival Efforts

Case Study—An E-Commerce Startup Took Momentum With Dreamworth Solutions’ Revival Efforts

In this highly technical era, the importance of e-Commerce is just matchless with its capability to deliver, buy, and sell everything at one click. This e-Commerce model has been a great option for the traditional brick and mortar model of business. However, creating a strong e-trade framework requires highly professional help. Recently we worked with one startup e-commerce initiative and helped them transform into a fantastic online trade channel to serve global clients. It was one of the startup initiatives for cosmetics, jewelry, and clothing. Within 6 months of efforts, they established a great web presence and succeeded to drive major local traffic on the website. Our client received a huge response within the city but they failed in expanding their global exposure, attract prospects from other cities, and create a strong e-commerce profile for their brand.

When our e-commerce industry client approached us for a digital marketing campaign we completed thorough audits of their website, social channels, and search engine performance. With this audit data in hand, we crafted custom and all-inclusive digital marketing campaigns for our fashion industry e-commerce client. In our digital marketing plan we decided to emphasise on the client’s website optimization, social media strategy, blog platform, and paid advertising methods. We created 6 months digital marketing campaign for our client that worked brilliantly and it helped our client on all fronts. Their leads count improved significantly, the website’s traffic increased with optimization tweaks, social media engagement improved drastically resulting in great social interaction and nurtured customer relations. In short, with this e-commerce client’s digital marketing campaign we could assure dramatic results and optimum return on investment to our patron.

Fundamental statistics

• Initial Report: When the fashion industry client approached us for digital campaign their total lead percent was 43% and it was restricted for specific areas only. The website was incapable to cater to SEO requirements and hence it performed poorly in search engine appearance.
• Post-Digital Marketing Campaign Report: With our digital campaign execution our client developed a positive web presence using a perfect website, social media profiles, and business entries in online directories. With our digital branding efforts, our clients’ annual leads were increased by up to 69%.
• Duration: For the fashion industry e-commerce client we executed 6 months of digital marketing and branding campaign.

The Challenge

For fashion industry e-commerce based clients we noticed a big list of challenges in establishing their web brand. First, their website was not competent and hence it performed poorly for search engine queries. Our client’s social media strategy was not impressive and it could not hook the readers on their page. Also, our client failed to target audiences based on their search patterns, cart abandonment, past purchase history, and several other factors. No blogging platform was deployed by our client and hence they failed to treat readers through innovative content. We planned to explore all these digital channels with our manifold digital campaign.

Objectives Set For Our Digital Campaign

After understanding our fashion industry client’s digital perspectives and e-commerce requirements we set the following objectives for their digital marketing campaign.

• Establish a strong web presence through a fully operational, SEO friendly website.
• Optimise social media presence for our client’s brand and increase user interaction and user engagement on social media channels.
• Create an engaging blogging platform for our client and use of vernacular language in its content strategy.
• Create an effective and proven digital marketing PPC campaign for different channels like Facebook and Google that will drive insane traffic to the client’s website, social media pages.
• Incorporate a strong video marketing strategy for our client.
• Maximise positive reviews, feedback, textual, and video testimonials on different platforms such as social channels, business listing portals, client’s websites, etc.
• Ensuring links in travel business listings, profiles, and other business listing channels such as Google business.

Solution Set

With a clear objective in mind, we created a vivacious and custom digital campaign for our e-commerce client. We executed our campaign for 6 months and we could notice positive results in terms of more leads within the first two months of the campaign itself.

As a primary requirement of digital presence, we focused on optimizing the client’s website for better search visibility to search engines and even users. We worked on website optimization of our client by on-page, off-page, technical SEO practices that would fit in the legal framework of SEO. Further, we optimised landing pages to best treat the client’s visitors. We assured the best UI and UX to the client’s visitors through a bunch of website design practices. We also put efforts into creating a sound link profile for our e-commerce client and this we acquired honest links through authentic sources such as bloggers, experts, and business partners. With our SEO efforts, we also improved the client’s website appearance for local searches. We also tweaked their website to handle cart abandonment properly and great CTAs that will reinforce users to take the next steps. Last but not the least we created a mobile-friendly version of their website making it easy to track and support mobile users.

Next, we focused on social media strategy for this client. We optimised their social media profile with branding efforts, user engagement, classy content, and use of vernacular language. We leveraged social platforms to drive more traffic and engage users brilliantly on these pages.

For the fashion and beauty industry, the use of blogging platforms is just amazing. We created a perfect blogging platform for our client and we encouraged the client to produce best in class, compelling content that will add to customer value. This blogging platform fetched great reader traffic to the client’s website. This blog also helped the client to portrait them as an industry innovator and thought leader with encouragement to guest posts, expert posts, and customer responses.

For this client, we put significant efforts into video marketing campaigns. For the fashion and beauty industry, people seek real user experiences and hence we created an impactful video marketing strategy with the inclusion of client testimonial videos, know-how videos, tips videos, etc. We promoted these videos through YouTube, social channels, and client websites.

In the advanced stages of the marketing campaign, we created a result-driven PPC campaign for this client that included appealing visuals, banner ads, display ads, and video-based ads. This campaign was a great success and helped drive serious traffic to our client’s channels at low rates.

Further, we planned to maximize the client’s positive reviews, feedback on different web channels, business listing portals, and website. We acquired positive reviews, video testimonials that help boost the client’s trade profile. We also ensured a great link building policy with relevant business associates and empowered our client’s website with enriching content and link. The link profile helped to build authenticity and credibility around our client’s brand.

Apart from our concrete digital marketing plan, we suggested the following valuable advice to our client.

• Free webinar on new product arrivals.
• Virtual demo of new products, know-how, unboxing videos.
• Client experiences sharing through social media posts, videos.
• Free resources such as open-source tool links, e-books, and downloadable files to readers.
• Interactive blogs that project you as a thought leader and innovator in the industry.
• A comprehensive program to reconnect previous customers to receive good mouth publicity and reviews through them.
• Video, gallery, interview, and engaging forms of content in the content strategy.
• Engaging social media content with forums, videos, polls, and quizzes.
• Suggestions, tips, and discounts to attract and retain customers.

List of stakeholders associated with the campaign:

• Client’s business team
• Business associates—vendors
• Previous customers
• Public Relations Agencies
• Client’s prospects
• Target audience
• Our Marketing,Research and SEO team
• Business listing portals
• Social media followers

Final Results

With our 6 months digital marketing campaign undertaken for e-commerce clients, we noticed the following outcomes.

• Substantial lead generation in terms of more inquiries, sales, conversions, and additional opportunities for business.
• The top appearance of the client’s website for local and global search results. A full-fledged website that supported the client’s business requirements capably.
• Improved appearance of the client’s business profile in business listing portals including Google business and local directories.
• Well nurtured business relations with customers, fans, and other business associates.
• A new identity to our client in the education circle with innovations such as free webinars, website solutions, excellent blogs, digital brochures, and many more.
• Excellent lead generation through the PPC campaign.
• Great business profile of clients with low costs product options.

Tools used

• Proprietary tools
• Google Map And Reviews
• Digital Brochures
• Social Media Analytics
• Business Listing Portals
• Ahrefs
• YouTube Analytics
• Facebook PPC
• Google Adwords
• Human brains
• Google Advertising
• Google Analytics
• SEMRush
• Review optimization tools
• Screaming Frog
• Email Tools

Lets Conclude

We Dreamworth Solutions provide premium digital marketing and digital branding services to our global customers. Dreamworth Solutions offer business-driven services and solutions that are elite, unique, and perfect to ensure adequate brand awareness and business endorsement in the marketplace. Our company has a legacy of a rousing decade completing our commitment to the best services since then. With our commitment, expertise, and smart work, we are now considered one of the best digital marketing companies in India.

You can contact our business team for excellent digital marketing plans at competitive prices. You can also avail of our free social media, website, and SEO audit services for better business decisions. We are a top digital marketing company in India and we endeavor hard to improve your digital presence, increase traffic, increase leads, and conversions. For the e-commerce Sector Client, we have created an exemplary digital marketing campaign through our systematic digital marketing approach. We also suggested the client launch a mobile app in their next financial year and promised them to provide full support for app marketing and development work.

With our core expertise in Software, IT, and app development services, we can also foster your other business expansion and marketing needs.

For more details call us on 8657357244

Or drop an email sales@dreamworth.in