Customized Campaigns
Cyber Security Awareness
Customized Cyber Security Awareness Campaigns by Dreamworth Solutions are purpose-built, community-centric training programs that align with the unique digital behavior, risk profile, and learning styles of specific audiences. Unlike generic awareness drives, these campaigns are designed with a deep understanding of local issues, community dynamics, language preferences, and threat exposure.
Whether it’s empowering rural SHGs to combat fraudulent apps or preparing school students to navigate cyberbullying and privacy threats, our custom campaigns ensure relevance, relatability, and real-world applicability.
In India’s vast and diverse population, no two user groups are the same. A cybersecurity challenge faced by an urban techie in Bengaluru is very different from that of a homemaker in a tier-2 town or a vegetable seller using UPI payments. Generic cybersecurity campaigns often fall short because they fail to connect with people’s lived realities.
Customized campaigns solve this by:
- Using local examples instead of abstract theory
- Adapting to language, age, education level, and digital maturity
- Focusing on real challenges—like phishing links on WhatsApp, fake customer care numbers, or UPI frauds
- Encouraging active participation, not passive consumption
Who Can Benefit?
Other awareness initiatives in the market often take a standardized approach:
- Use template content with complex, technical language
- Focus only on urban digital users, ignoring rural needs
- Share recorded videos or static posters with little interaction
- Offer one-time events with no follow-up or community anchoring
- Lack impact assessment tools
Such models may create temporary awareness but fail to achieve lasting behavioral change or threat mitigation.
Lifecycle of a Customized Campaign at Dreamworth Solutions
- Scam Awareness & Fraud Call Identification
- Digital Payments & UPI Safety
- Safe Internet Use for Kids and Parents
- Cyberbullying and Harassment Prevention
- Personal Data Protection on Social Media
- WhatsApp & Facebook Fraud Defense
- Aadhaar & Government Schemes Digital Safety
- Secure Mobile & App Usage
- Over 1,00,000+ citizens trained across India
- 60+ rural and semi-urban districts covered
- Trained 200+ Cyber Sakhis and Digital Ambassadors
- Enabled multiple CSR and government co-branded projects
- Documented reduction in phishing and scam cases reported from targeted groups
