Digital marketing has become one of the essential business practices and most trending buzzwords in the last two decades. Marketing has changed and evolved so rapidly in the last 10 years than it changed in the last 100 years. This marketing strategy has opened many opportunities and business expansion ideas to marketers irrespective of what business type it is. Digital marketing is a power-packed solution to strengthen your online brand and reach globally. Digital marketing and its tactics are not as easy as they sound but the marketing framework comes with comprehensive marketing strategies with its beauty and strength.
Being a top digital marketing company in India we have planned to compile an ultimate guide on all digital marketing fundamentals and channels.
What is Digital marketing?
At its basic level digital marketing is an inclusive approach of marketing that involves all marketing channels and techniques that can be used to promote and sell products or services on the Internet but also using electronic equipment like TVs, smartphones and electronic billboards. The primary distinction between digital marketing and traditional marketing techniques is that digital marketing drives are implemented exclusively through digital and online channels and this offers marketers better control, techniques, and information to assess the effectiveness and success of a campaign.
Digital Marketing Techniques - Classification
Digital marketing is well equipped with a number of channels that are mainly classified into online marketing channels and offline marketing channels. As its name suggests online channels are associated with internet-oriented digital marketing services and offline channels utilise digital devices but not necessarily internet. A typical approach of offline digital marketing includes TV, Radio, SMS, and billboards.
Website Marketing
A website is the most crucial thing for all digital marketing drives. The website itself is a result-oriented channel but it also provides an effective medium to run other online marketing drives.
What are the services we provide?
For availing the maximum benefits of this marketing channel, the website should effectively represent the brand, offers, products, and services. Additionally fast-loading, responsive, mobile-friendly and user friendly website plays a key role in a digital marketing campaign. Once you kick off your digital campaign with a powerful and full-functional website the next task is to devise a suitable digital strategy with engaging content, great offers, and a solid promotional plan. The digital campaign is ultimately aimed at driving more traffic, more conversions and maximum sales through the website.
Search Engine Optimization (SEO)
Search engine optimization or SEO is the methodology of optimizing your website for search engines so that website will get a higher rank in the search results and thereby it will drive organic traffic to your website. SEO is a big process and it is accomplished through several sub-processes, each with its own specifications and scope.
- Technical SEO
- On-Page SEO
- Off-Page SEO
You can refer to our detailed resources on SEO framework and services.
- Pay-Per-Click (PPC) Advertising : Pay-Per-Click or PPC advertising is performance-oriented digital marketing techniques with its sound ability to reach online users through multiple networks and paid ads. PPC advertising campaign is planned by keeping in mind different advertising channels like search engines- Google, Bing, Yahoo, social channels - Linkedin, Twitter, Pinterest, and Facebook. Targeted ads are displayed to the users and whenever a user clicks on ads the marketer has to pay a fee to the provider. This technique is more recommended by marketing experts due to its striking capability to reach the more serious audience, user segmentation capability, and popularity of PPC networks. The most common PPC platforms used are Facebook and Google Ads.
- Content Marketing : Content marketing is reaching the audience through rich and engaging content that will appeal to them and push them to proceed for the next transactions. The digital market consists of the biggest collection of content in various formats like images, text, audio, and video. Content marketing is aimed to reach all potential prospects through the use of compelling and engaging content. Content is circulated using various channels like email marketing, website, PPC campaigns, and all other types of digital channels. Content marketing is a systematic approach to digital marketing wherein content calendar is prepared to decide content delivery tasks, also planned efforts are taken to finalise content publishing tasks, target audience, and campaign success evaluation. Content marketing is based on the following tools : -
- Blogs
- eBooks
- Infographics
- Podcasts
- Online Courses
- Webinars
- Email Marketing : Despite the vast use of social media networks and SEO techniques, email marketing is still one of the best, traditional and effective digital marketing methodologies. If you are confused between email marketing and our daily stuff of spam emails, you are committing a big mistake and restricting your brand to avail enormous advantage of this brilliant digital marketing technique. Email marketing is the way to connect with your potential consumers or the audience interested in your products and services. Email marketing is a digital marketing technique that offers a way to reach these people’s inboxes with their prior permission and not by not hijacking their inbox. One interesting fact about email marketing is that many established and successful brands have used this technique.
- Social Media Marketing : Social media marketing is nothing but connecting people in the various social media networks either using content marketing drives (postings) or by paid advertisements or both. The basic objective of the SMM drive is to create social awareness about the brand, and creating more credibility and trust about the brand.
- Affiliate Marketing : Affiliate marketing is well known as one of the oldest forms of marketing wherein other stakeholders work as marketing people by promoting your product or service across digital channels and they receive a commission for every lead they induce. Best e-Commerce players like Amazon have an affiliate marketing programme where many other websites sell Amazon products on account of the affiliate chain and gain tremendous revenue for it.
- Mobile Marketing : Mobile marketing is to the way of digital marketing by connecting customers in different smartphone app stores such as the Apple app store, Google Play, or Amazon marketplace. These app stores offer a huge potential customer base to online marketers. Paid advertising or cross-app promotion methods are applicable in reaching an app-based audience.
- Video Marketing : Video marketing is a bit new way of digital marketing but shortly, it is going to be the most popular and powerful digital marketing technique ever. YouTube is the second largest search engine that works as a supreme platform for video marketing techniques. Also, an increasing trend is seen that many potential buyers prefer video-based content before the purchase decision.
Dreamworth Solutions’ Turn
A technology change has rapidly changed the marketing phenomena than ever. And when it comes to digital marketing, its reach, capabilities, and potential are just amazing. If you are an online marketer or planning to launch an online store, you must notice that your efforts are wasted if you are ignoring the significance of a digital marketing campaign. Being one of the excellent digital marketing companies near you we would like to introduce you to our service areas and benefits of a digital marketing campaign. Lets team up for the most proficient, well-planned and result-oriented digital marketing campaign with Dreamworth Solutions. Let Dreamworth Solution’s business team assist you in devising a power-packed digital marketing campaign that will drive qualified traffic to your website and further it will convert traffic into sales and leads.
How Digital Marketing Campaign Is Planned?
We mostly suggest investing in an all-inclusive digital marketing strategy that combines a variety of digital marketing tactics to boost your online brand. Customers now flip back and forth between different phases of the buyer’s journey, so we utilise a variety of digital marketing practices such as SEO, email, video, social media, and PPC are a few. The following factors determine your digital marketing service selection -
- Your budget
- Your product/service
- Your target audience
- Your goals
- Other aspects
Once our analysis part is done, we recommend the best service suit to fulfill your digital marketing requirements.
Digital Campaign’s Result Assessment
How Dreamworth Solutions will help my business? Every prospective client is keen to know about the returns of his investments and answering this question at its generic level is very challenging since it requires an initial analysis based on the following variables.
- Your industry
- The competitive landscape in your market
- Your current website
- Your present efforts for digital campaign
- And other associated aspects
However, you can check our statistics, success stories and cases on the official website. Also, get connected with our social media pages for daily updates and knowing better about digital landscapes.
Why Dreamworth Solutions?
There are several attractive causes to choose Dreamworth Solution as your digital marketing service partner, have a look.
- End-to-end services : We are a one-stop destination for all digital marketing and software development services and hence we can provide you the best service metric at a competitive cost.
- Client driven approach : We employ a client-driven approach and deliver custom solutions that match and fulfill their requirement with flawlessness and perfection. We understand every need for the client's business and we are available round the clock for better support and services.
- Unmatched and quality experience : Our unmatched and quality experience of more than a decade turns us into a pioneer and trend-setter in the world of digital marketing. We have a big list of happy clients in India and across the globe.
- Expert Team : We have a dedicated and seasoned team of certified professionals who with their expertise and skills cater to your digital marketing requirements. Our team’s proven expertise ranges in many technical domains such as Google Adwords, Customer Acquisition, Analytics, and many more.
- Progressive Outlook : We have a progressive outlook and we always try to follow the recent trends and best solutions to include these trends in our digital strategies.
What business-oriented benefits Dreamworth Solutions provides to its clients?
- Best reach to local and global customers
- Best audience targeting and right leads targeting
- Frequent customer feedback
- Recursive approach for improvement
- Digital campaign analysis and performance monitoring
- Omni-Channel Reach
- Improvement in existing strategies
So that’s all about our digital marketing campaign efforts. Now it's your turn. if you need any digital marketing campaign, or just free audit or consultation please call us and fix your slot for desired services. Be a part of Dreamworth Solution’s family for quality and result-oriented digital services.
FAQs On Digital Marketing
1. Which digital marketing strategies are adopted by prominent digital marketing companies in India?
Digital marketing campaigns are designed to achieve desired goals in a web environment, be it is strengthening of paid, earned, or owned media or it is promotional efforts through search engines or social media. Digital marketing agencies formulate the best digital marketing strategy for your firm by considering various facets like data and infrastructure, customer experience, strategic approach, resources, etc. Companies devise a unique and customized digital marketing strategy for each firm to best attain their digital presence necessities.
2. Which services are typically provided by a digital marketing agency?
Being a top digital marketing company in India we offer rich metrics of digital marketing services. Mostly, digital marketing service spectrum includes Content Marketing (Blogging & Article Writing), Social Media Marketing, Email Marketing, Pay-Per-Click (PPC) Marketing, Search Engine Optimization (SEO), video marketing, Public relations, Software solutions, etc.
3. Why every online business must plan a digital marketing campaign as its promotional effort?
For online businesses digital marketing framework is a kind of blessing with many benefits like online branding, increasing the reach through different channels, awareness about a business, better interaction with the target audience, etc. No matter which industry you are in, the digital marketing campaign can offer sound promotional and advertising ways to the business.
4. Which tools are commonly used by digital marketing agency?
Digital marketing agencies use diverse types of automated tools for performing underlying digital marketing activities. At Dreamworth Solutions, we employ different tools for simplifying and effectively performing digital marketing tasks. Google Analytics, Google Adwords, aherf, Keyword Planner, SEM Rush, HootSuite are some of our top choices.
5. Which digital marketing strategies are adopted by prominent digital marketing companies in India?
Digital marketing campaigns are designed to achieve desired goals in a web environment, be it is strengthening of paid, earned, or owned media or it is promotional efforts through search engines or social media. Digital marketing agencies formulate the best digital marketing strategy for your firm by considering various facets like data and infrastructure, customer experience, strategic approach, resources, etc. Companies devise a unique and customized digital marketing strategy for each firm to best attain their digital presence necessities.
6. Who should opt for a digital marketing drive?
Digital marketing drives furnish outstanding benefits to online brands, hence all online businesses, brands, influencers, marketers, e-commerce stakeholders, bloggers, should take the advantage of its full capabilities for increasing their online reach and brand awareness.
7. What makes Dreamworth Solutions a one-stop destination for digital marketing services?
Dreamworth Solutions is a top digital marketing company in Mumbai, and it offers its services to global patrons. Our skilled, dedicated, and experienced experts, well-defined processes and frameworks, emphasise on custom services and packages, no bar on technology and many other factors make us the top choice of consumers for digital marketing services.
8. What other services are offered by Dreamworth Solutions?
Dreamworth Solutions is among the best Digital Marketing Companies in Mumbai with its core competence in content management, ORM, and SEO. Our prominent services include -
- Online Reputation management
- Social Media Optimization
- Content Marketing
- PPC Advertising
- Software Services
- Geo-Fencing Solutions
- Search Engine Marketing
- Website and app development
- SEO - On-page, off-page, technical and local SEO