Technical advancements help business processes exceptionally and hence, it’s the high time to integrate a major technical innovation geofencing into your business. It is a proven technical strategy to assure more user engagement, loyalty, sales, and business process streamlining.
Geofencing is an innovative location-based service that is useful to engage business target audience by various techniques like sending relevant and attractive messages to smartphone owners who enter a pre-defined location, pre-define proximity, or geographical area.
We, Dreamworth Solutions, are one-stop-destination for Android App and Mobile App Development in India and are glad to introduce our readers with a magical and spectacular world of Geo-fencing technology and its applications.
Techopedia defines Geofencing as -
“A technology that defines a virtual boundary around a real-world geographical area.”
And according to Wikipedia, Geofencing is -
“Virtual perimeter for a real-world geographic area.”
Let's dig deeper in its technical details.
Geofencing is a location-based technical innovation that can be employed as marketing approach through different platforms like apps or systems that use GPS, Wi-Fi, RFID, or cellular data to trigger a pre-determined and well-programmed action when a mobile device user enters/exits a specific virtual boundary or Geofence, fixed around geographical boundaries.
Here, it is possible to select and fix a geographical area from a map and place up a digital barrier around it. This ‘fenced-off’ location can search, detect and interact with smart devices that breach its territory. A Geofence allows businesses to send text messages, emails, push notifications when smartphone users enter in specific areas. These actions trigger when device users enter Geo-fence area or exit this area or even remain connected in that area. This innovative feature is provided by both Android and iOS platforms. Its mechanism works by considering latitude and longitude parameters for the geographical area to be marked-off.
Geofencing is an advanced technical feature and it can work as a mobile marketing optimization way. Apart from e-commerce and m-commerce, it is highly beneficial to other sectors like logistics, fleet management, warehouse management, etc. We will introduce you to its several use-cases in the latter section of this page.
An app - Most of the geofences work by its app implementation. However, it can also be employed for other systems like RFID, GPS, etc. Next, the prominent requirement is that geo-fencing actions can be triggered if the smart user enters the marked proximity and he/she has installed that app on the mobile.
Location permission - Geo-fencing actions trigger, based on the location of the user and hence, this app requires permission to know the user’s location. Location permissions are a user-selectable option that can avail many benefits to users in terms of location-based offers, best deals at that time, etc.
For Android phones, users can select between & coarse location or approximate location that mainly takes cell tower and Wi-Fi access point information for determining the user’s position and fine location or precise location using a combination of the above data and GPS data to finalize the smartphone position.
For iOS users, they can select either when-in-use or always access permission. For background geofencing functionality execution, the second option is required.
The working mechanism of Geo-fences can include the following scenarios -
There are several applications of geofencing techniques that make geofencing a need of an hour for many businesses. It is a proven marketing technology that also benefits other managerial functions like organization, resource optimization, and job monitoring. The common applications of geofencing techniques include -
Depending on the client’s requirement, we at Dreamworth Solutions are pleased to offer Geo-fencing integrated iOS and Android app development services. Being an experienced and seasoned player in the app development industry we love innovations and challenges. It will be a great pleasure for us to work on a new platform and to break our comfort zone.
Our Geofencing solutions can be used for the following scenarios -
We are one of the seasoned players in the digital marketing industry and hence we are the right choice for your geo-fencing requirements. Our teams have expertise in online marketing, Social media handling, and content management and SEO techniques. We can provide you the right mix of services that can leverage your brand.
Being an old player in this industry we love innovations and we accept challenges at every stage because we believe that only challenging conditions help to realize own capabilities. It will be a pleasure for us to work on a different platform and to come out of our comfort zone. Our expert team, business analysts will consult you for the best possible solutions that can be implemented through geofencing services. The technical team has matchless experience with App Development, and they are committed to offering tailor-made solutions to your business requirements. We also provide prompt services for Android, iOS app development and maintenance services. We are an experienced, branded and reputed player in App development industry. You just need to share your app development requirements; we will offer end-to-end solutions based on your requirements.
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