Search Engine Optimisation (SEO) is overall a technical, creative and analytical framework to enhance the visibility of a blogging or business website in search engine results. The prime focus of SEO is to drive maximum unpaid and quality traffic to a website that drives the sales.
We at Dreamworth Solutions provide different web development, design and digital marketing services that empower the business prospects of our clients. Dreamworth Solutions is a well-reputed brand in SEO and digital marketing services and recognized as the top choice of SEO companies in Mumbai. Apart from this our content management, reputation management, and cloud solutions are well-admired by our clients. Through this platform, we are ready to educate our readers on SEO aspects for a business website.
What is SEO?
SEO is a way that allows websites to drive the maximum web traffic to their website with the intent of conversions and sales. SEO is considered as a sound marketing technique and an integrated digital marketing strategy combined with other marketing ways.
SEO and digital marketing
Many people get confused between the scope of digital marketing and SEO terms. But it's pretty simple, SEO is one of the digital marketing strategies that can assure better results for a digital drive. SEO can be considered by breaking down the concept into the following sub-points.
- Marketing technique : Since SEO is the way to improve website visibility and to bring the qualified unpaid traffic to the website it forms a powerful and obligatory digital marketing tool, which mainly provides better results in terms of lead generation, sales, subscriptions and conversions in a business.
- The technical aspect : SEO comprises of specific steps that are executed by an SEO expert and that allows a business website to compete with others.
- The ongoing process : The SEO activities are mainly complementary to the search engine mechanisms. In simple terms, SEO actions depend on search engine algorithms that are changed and updated from time to time. In line with search engine algorithm changes, SEO actions are changed and revised making it an ongoing activity.
The core of the SEO process comprises of the following five actions.
- Finding customer search patterns and concluding on customer behaviours.
- Optimising web pages for target keywords.
- Making the website visible to both humans and search engines.
- Linking and promoting the website through other websites.
- Measuring SEO success.
SEO in Marketing Perspective - SEO practices keep the capability of creating a large inflow of qualified web traffic to your business website. This traffic can further produce more leads and maximum opportunities for conversion. SEO practices provide immediate benefits to the website owners without spending time. SEO is stamped as the best and most cost-effective method of boosting online presence. The results achieved by SEO steps are long-lasting and it offers great returns.
- Domain Authority - Domain authority is a common term used in an SEO perspective and it is a measurement of trust that the website has achieved based upon a few factors like age and backlinks. Domain authority is also influenced by domain name and content delivered.
- Keywords - SEO marketing strategies are also influenced by keywords since they are at the heart of the SEO plan. Finding a set of right keywords is made easy through different online keyword planning tools. Google's keyword planner is the top choice of various marketers. Keywords are categorized based on the extent of competition factors like low, medium or high.
- Relevancy - Search engines expect high-quality original content from your website. Search engines have become highly smarter to know and distinguish between websites based on what they sell and how they sell. The best content strategy should focus on relevant, original and high-quality content.
- Links - If your website has great and relevant inbound links the possibility of getting the search engine’s attention is more. Search engines prefer inbound links more as compared to outbound links.
- Website Speed - Google always prefers the websites that load quickly, and accordingly, quick loading websites are uplifted by Google in the SERPs. Various plugins, caching methods and smaller images can be used to reduce the loading time.
- Website Design - SEO experts also focus on website design aspects by because responsive, clean and functional websites are the top choices of search engines. Responsive design is a key aspect that allows a website to be opened on every device easily and websites are compatible enough. A mobile-friendly website is a topmost priority due to the tremendous use of smartphones for various transactions. A mobile-first approach would be a great step in the SEO journey.
- URL Structure - As an SEO parameter, search engines prefer the URLs, which are straightforward and easy to comprehend.
- Length of the Content - Length of the website content is one more important factor that matters in an SEO plan. The possibility of getting a better rank is higher if the website content is lengthy, comprehensive, unique and relevant to the search phrase.
On-Site SEO Elements
Apart from the title and the Meta tag, the following elements are crucial concerning on-site SEO practices.
- Internal Links - Internal web page linking helps search engines to know more about your website. The link building process should not be limited to external inbound and outbound links, but it should equally concentrate on internal website links. Blog posts can be easily linked with other content of the website.
- Header Tags - Header tags helps extensively to break the website content into various sections. Also, they help search engines to know more about each section and its underlying content. The tags are applicable to the post title and hence there is only one set of tags. On the other hand, and tags apply to the subheadings on the webpage and hence they occur in multiple instances.
- Image Name and its ALT Tags - It forms a sound SEO strategy to provide great keywords to image names and its alt tags. This practise helps search engines seek relevant images for their image search task based on the keywords provided by the user.
- Bold Text - It is not a common SEO practice but sometimes it comes out to be a simple and good SEO technique. Bolding a content piece helps users to recognize the content easily and at the same time, it can also assist search engines to distinguish your content and keywords.
- Off-Site Optimization - Link building is one of the most discussed and debated SEO activities. The primary goal of link building is to receive inbound links to your website from other websites and sources. Links perform the role of votes in this competition and it suggests that the website deserves a higher ranking.
Strategies of Link Building
- Organic Links - These are the types of links that are earned through authentic sources and these links are the best choices to uplift the website in SERPs. A good way to get organic links is through well-reputed websites and news outlets.
- Whitehat - This SEO strategy refers to good and quality link building through authentic sources and standard practices.
- Blackhat - This SEO framework refers to spammy and low-quality link building and many times these attempts are penalized by Google.
Case Study - 1
- Industry : eCommerce
- Case : ABC a reputed grocery store planned to launch their website as they found that they are unable to compete with their competitors due to the absence of web presence. They planned to improve and expand their brick-and-mortar model online and so they checked various SEO companies. Finally, XYZ SEO agency was finalised to help turn their idea into reality.
- Plan and Implementation : XYZ’s SEO team implemented the most effective strategies to achieve remarkable results. Their work scope included detailed research on keywords, website management and optimization, show off strategy for products and offers, content optimization, social media promotion and most important local SEO strategies to catch the local audience. It was all achieved through constant efforts, user-friendly website and social campaigns.
- The results
- A turning point for the company.
- A tremendous increase in product sales.
- Increase in organic traffic.
- Industry: Tourism
- Case : A tourism company named “ABC”, used to be in a suitable condition before the digital revolution. However, it faced many troubles due to the lack of online strategy futureproof vision. Finally, they noticed that it is impossible to sustain in this cutthroat competition without having a unique digital strategy in place. For this, they approached a digital marketing company having core competence in SEO - XYZ Technologies. XYZ Technologies, an SEO company dealt with this case carefully and tried to change the client situation positively. They formalized a futureproof SEO plan that after an extensive study of the client company and their problem.
- Plan and Implementation
- Detailed research on company background and ventures – It was conducted to get insights on company services, client base, competitors and positive-negatives of the company.
- Content Strategy and Improvement - SEO partner adopted a sound SEO strategy that focused on delivering unique and high-quality content. Since there is tremendous competition in the tourism sector it was necessary to stand out from other tourism websites. Website and content optimization delivered the best results to the client company. Extensive keyword research - SEO partner also worked on a comprehensive keyword research process to integrate effective keywords in the website content.
- The results : After a successful implementation of SEO plans many positive outcomes observed including
- Hike in the number of visitors per day - increase by almost 40%
- Increased brand awareness.
- More leads and enquiries
- A good client base for remarketing strategies
In A Nutshell
We Dreamworth Solutions a brand name in SEO, Digital Marketing and various Software Development services are happy to offer you our rich services spectrum at very low priced packages. With the help of our highly experienced and skilled IT professionals, we have been able to delight our patrons with premium SEO and digital marketing services that gained us a reputation as the best SEO company in Mumbai.
Dreamworth Solutions gives a 360-degree view of the business angles, and hence allows businesses to forecast and predict new revenue models and streams, foresee consumer patterns for making wise business decisions.
Dreamworth Solutions enables businesses to understand reality, market conditions and drive a systematically planned and strategically designed digital campaign across several domains. This would allow them to reach the results in a single attempt, that is, revenue optimisation and superior operational efficiency. We provide access to businesses to receive the hold of apt consumer insights. Cross-sell and upsell are also two instrumental tools optimised through Dreamworth solution’s marketing drives.
Our broad spectrum for SEO services includes the following services
- SEO Audit
- SEO Consulting
- Link Building
- Competitor’s Analysis
- Technical SEO
- Blog and Article writing services
- Website design and development
- Website Quality Audit
- Content Management
- Penalty Removal Services
- Mobile SEO
- Keyword Research and Stuffing
- Social Media Promotion
- Website Analytics
Once you share your SEO requirements and other business aspects, we will provide the best software service at reasonable rates. You can take the benefit of our free SEO audit service for your website. We also provide a competitor analysis and keyword strategy service at a reasonable cost. Once you receive these service reports you can connect us further for the best SEO plans. Our software maintenance, upgrade and migration services are also brilliant, and our contented and satisfied consumer base is spread worldwide. You can check our success stories and client testimonials on our website for further reference.
Once you select us as your software development, digital campaign or SEO partner, the next journey will be very smooth and trouble-free for you. Our SEO experts will precisely understand your SEO service requirements, and the technical team will take care of the best possible SEO work out for you that will uplift your website in top SERPs. For SEO services and its impacts, we will not commit any fake promises regarding tremendous traffic increase and rank uplifting because we adhere to only standard and best SEO practices and we also warn our readers to be cautious while choosing an SEO agency. There is an increasing trend is observed for link buying, reciprocal linking, and other malpractices. We prohibit all black hat SEO techniques and go with only white hat SEO plans. However, if you are already victimized and penalized by Google for this attempt, we will try to restore the situation by our penalty removal services and that too in the limits of rules and regulations.
Our technical team is ready to provide excellent development, design, maintenance, and upgrade services to the clients spread worldwide. Feel free to contact the technical or consulting team at Dreamworth Solutions. Our business team with a vast experience in their field understands the business needs of a client and happens to satisfy the queries and provide insights from time to time to their clients. Be a part of this great journey with one of the most trustworthy SEO companies in Mumbai.
FAQs On Digital Marketing
1. Is SEO crucial for my online business?
Yes, SEO increases your organic reach by improving the visibility of your website in various ways and practices like quality content delivery, website improvement, and many other tweaks. It is a well-researched fact that 90% of the web users click on the website links that appear on the first search result page.
2. Will it be beneficial to hire a digital marketing agency for my SEO requirements?
Absolutely, hiring SEO or digital marketing agency can be a game-changing strategy for your business. SEO experts work hard on every single thing that will help to bring your website on the top search result page.
Getting the right SEO talent is a big job for the digital marketing industry. When you handover your SEO responsibility to skilled hands, you can be assured of better results in terms of website visibility, increased traffic and substantial lead generation.
3. Why White Hat SEO techniques are preferred?
White hat SEO techniques refer to all the SEO standards and practices that are defined under Google’s webmaster rules and white hat techniques do not overrule webmaster guidelines.
Use of White Hat Techniques is somewhat costly and it can take more time to show persistent and striking results but white hat techniques are always the top choice of entrepreneurs as it fits in a legal framework and reduces any possibilities of getting penalized by search engines.
4. How will you define your 2020 SEO roadmap?
For 2020, SEO roadmap should be based on three golden principles Authoritativeness, Expertise, and Trustworthiness. Google will evaluate your website based on these principles that will mainly check for content offered, its authenticity, its capability to meet user queries, etc.
5. Why Dreamworth Solutions is admired as the best SEO company in Pune?
Dreamworth Solutions is India’s top SEO company that offers excellent SEO packages for various SEO services including on-page, off-page, technical SEO and local SEO to meet the requirements of its global clients at competitive prices. Our goals are aligned with your business goals.
6. Is digital marketing and SEO the same?
Digital marketing is an umbrella activity that also includes SEO as its core task hence, all digital marketing that provides 360-degree digital marketing packages will provide SEO packages as well. A digital marketing company will endeavor to provide website analysis, UX evaluation, backlinks audit, and social media promotions with content marketing to meet your business goals.
7. How to define SEO steps for my business website?
Remember that SEO is a continuous ongoing process and it is not a one-time task. The primary SEO steps will include -
- Keyword analysis and research: To find typical phrases and keywords used by prospects.
- Competitor Analysis: A glance at the competitor’s world and their activities.
- Page recognition: Web page recognition to place and target the right keywords.
- On-page optimization: Website optimization to increase its visibility to both search engines and users.
- Content creation: Engaging and quality content creation for diverse web platforms.
- Off-page optimization: Promotional activities performed to target audience through various platforms.
- Performance measurement: Tracking SEO campaign performance using various tools and predefined metrics.
8. How SEO activity will benefit your website from the raking point of view?
SEO is a well versed and well-formulated framework of different website optimization activities that can help your website drive qualified and relevant traffic and uplift the website in search engine ranking. SEO is a highly technical task performed by certified and skilled personnel.
SEO experts evaluate your website on different test parameters like content, mobile responsiveness, technical bugs, backlinks and incomplete links, UX, etc. After this evaluation, necessary changes are incorporated in the website and performance is monitored continuously. This ongoing process requires several iterations and after initial iterations website start ranking in top search results for targeted keywords.
9. Which factors should I consider while hiring an SEO or digital marketing agency for SEO work?
SEO Company can be hired by considering various aspects like its industry experience and exposure, case-studies and success stories, plans offered, prices incurred and last but not the least SEO framework to be executed and its legal adherence. It should be just a number game but it should be a comprehensive SEO package at a reasonable price and within legal limits.
10. Which services are included in the SEO package?
Standard SEO packages offered by top SEO companies in India include a rich service metrics right from keyword analysis, research, competitor analysis, keyword targeting, link building, on-page, off-page optimization, local SEO, content marketing, and social media promotion.
11. Which common SEO techniques are used at Dreamworth Solutions?
At Dreamworth Solutions, we combine the mixed approach for selection of right SEO techniques to serve your website’s SEO needs.
We suggest On-page, Off-page, Technical SEO or Local SEO approach to best meet your business requirements. We strictly adhere to white hat SEO techniques for obeying Google’s SEO guidelines; however, we also provide penalty removal services to victimized clients.
12. What is preferred - in-house SEO implementation or recruiting SEO agency for SEO work?
This question is quite relative as it depends on company-oriented parameters like how strong your IT department is, how skilled your SEO team is, and how much is your spending on SEO activities, etc.
We would suggest you compare and analyze these factors and also consider other aspects like packages offered by best SEO companies, Cost Comparison, Package Duration etc. For industries with no dedicated SEO teams, it would be preferable to recruit a third-party SEO agency.
13. What other services are offered by Dreamworth Solutions?
Dreamworth Solutions is among the top Digital Marketing Companies in India with its core competence in content marketing, ORM, and SEO. Our prominent services include -
- SEO - On-page, off-page, technical and local SEO
- Online Reputation management
- PPC Advertising
- Social Media Optimization
- Content Marketing
- Search Engine Marketing
- Geo-Fencing Solutions
- Website and app development
- Software Services