When you become a proud owner of a new business or start a new website investing in the right content is the most important move ahead. A great website is built with team efforts and inclusion of various tasks such as beautify a website, delivering excellent web content, aligning website content with your business goals, and improving your SERP results.
You might have come across a popular idiom, content is the king. in a digital marketing perspective, and when it comes to web content it is undoubtedly true. Because content decides your SEO rank, your follower and subscriber count and ultimately it decides your web presence.
Being a top content marketing agency in India we provide excellent web content generation services to our global clients. Being a top-notch SEO Company we also have SEO experts to rank your website higher in the search results. We always educate our readers on different technical terms and with this web page, we are ready to guide you on web content generation.
Web Content - Introduction
The website is one of the significant business instruments these days. Whether it is an online business or offline one, the website offers a strong web presence to the business. Web content comes in a rich variety making your website self-sufficient and most engaging to the users. In the next section, we will go through popular types of website content for further clarity.
Why Should You Invest In Website Content?
Now, presenting meaningful statistics that can help you conclude on the investment of website content generation.
- Ad Blocker is highly popular and is used by more than 200 million people.
- According to IBM's digital experience survey, 56% of online marketers used personalized content strategy to leverage a higher engagement rate with online users.
- All content professionals understand the importance of the great beginning of content pieces. They know that reader's time is precious and they can spend an average of 37 seconds to conclude about that web page.
- Content marketing is a cost-effective digital marketing strategy, more specifically it is 62% less expensive other outbound channels of digital marketing.
- Content is the biggest vehicle for better leads, more traffic, higher conversion rates, and brand awareness. When content rejuvenation strategies are practiced, entrepreneurs enjoy a better conversion rate even 6 times higher than their competitors.
Types of Web Content
Web content is a rich assortment of different content types. Content experts produce high quality and optimised content for websites resulting in a better rank of the website in search engine results. Let's have a tour of website content categories.
A website typically comprises of common web pages such as About US, Services, Feedback, and Contact Us pages. Depending on the structure and purpose of a website it can have other custom web pages. While crafting eye-catching content for a web page several factors are focused like page length, page format and layout, and topic coverage. Too long web pages lose the reader's attention due to its big length while too short pages would not provide sufficient information on the topic. Content writing professionals balance all these factors nicely and provide a great web page with moderate length, superior start, and quality stuff inside.
Digital marketing has empowered entrepreneurs with its exclusive and excellent capabilities to reach a worldwide audience. The blog is a quality digital marketing platform to talk about your brand, services, social responsibilities, observations, and any other relevant topic that can help your brand to strengthen. Blog pages can be included on the official website or a separate blog platform can be launched using open source options such as medium or Wordpress.
If you are already aware of SEO terms and practices, you will never ignore the Meta content portion of your business website. Meta content is not as attractive as blogs or social media content but it plays a major role in the web world. For non-technical readers- Meta content is the piece of information shown in the Google search results. In this way, Meta content directs users about the website, its intent and it also provides necessary signals to the search engine if crafted carefully. We will recommend you pay a bit more attention in creating Meta content and if you lack the skills it is advisable to hire this task to professionals as it can improve your SEO performance and click-through rate.
For e-commerce websites, great product description matters a lot. For online store product description and images are the only ways to convince users about your products, its features, specifications, and benefits. Keeping product descriptions concise, exciting, relevant, and personalized help websites to drive more and more sales transactions. SEO experts also combine the right keywords in the product descriptions.
Contact Us - Content
Contact us page is a common page type present on websites. When it comes to local audience targeting through local SEO strategies contact us page plays a critical role. Contact us page can be designed and beautified with well-designed content, attractive CTAs, and local SEO tactics. We will recommend you recruit the professional agency for producing result-oriented Contact us page if you are weak at local SEO knowledge.
About Us - Content
"About Us" page is one of the most surfed and clicked page on the website. Generally, people tend to find brand information, founder information, and achievements of the business through about us page. About us page creation is a highly professional task because it creates a prestigious first impression of your website. Professional content writers endeavour to deliver informative and authentic about us page adding to the brand's authenticity. This page also offers the right platform to shape your brand personality, website structure, and spotlight major stakeholders of the business such as founders, CEOs, partners, staff, and any other prestigious tie-ups and business relationships.
Any website is incomplete without the inclusion of a few service description pages that underlines your services. Comprehensive service description pages are more contextual to serious readers that surf your website for service offers, packages, and attractive bonus points. The inclusion of service costs on the web page offers better clarity to the users although it is a matter of debate.
Home Page Content
Home page content has a tremendous capacity to drive the audience to service and product pages. The well-optimised home page also assists the website for SERP results uplifting. An adequate effort on home page content creation is not a matter of skimp.
Infographics are the best form of content marketing due to its interactive nature, attractive graphics, and capability to communicate significant insights and statistics to the readers.
Modern-day websites are well equipped with high-quality videos to engage their users. Sometimes it is said that the future of digital marketing will be based on video marketing bypassing all other modes of marketing. Inclusion of animations, videos on the web page make it more interactive, user-friendly, and self-explanatory.
Landing pages content
Creating effective landing pages is a key strategy for online businesses. However, most of the marketers ignore this fact and produce average landing pages for their products and services. Landing page creation is an art and its responsibility can be handed over to a professional content writing company.
Web Content Writing Services By Dreamworth Solutions
Professional web content writing services are at the heart of digital marketing. Dreamworth Solutions a brand name in content marketing, with its expertise in content creation and marketing offers highly engaging, compelling website content to its clients. We also cater to your SEO requirements by performing various SEO practices such as keyword research, keyword stuffing, and website optimization. We produce high quality, customized content that can shape and strengthen your online presence. Our expert and seasoned web content writers thoughtfully fashion your website content for a broad array of domains ranging from startups, small businesses to medium scale businesses, and multi-national enterprises.
Our Offerings For Web Content Writing
- Website Copywriting Services
- Web Content Development Services
- Corporate Profiles and Brochures
- Web Sales Letters
- SEO Content Writing Services
- Website promotional services
- Marketing Collaterals and Product Catalogs
- Social Media Content
- SEO Services
- Blog Writing Services
- Article Services
- Newsletter Writing Services
- Review Writing and Management Services
- Infographics, animations and visuals support
- Press Release Writing Services
- Video Marketing Services
- Product Description Writing Services
A Few Lines About Our Authors
Dreamworth Solutions the digital marketing company is well equipped with a pool of outstanding, capable, and protean website content writers who excel at creating and conveying your offers in a way that it influences your online readers, and empowers your brand equity. Our website content writers are blessed with skill and flair for effective writing. They properly understand the psychology of your prospects and Google's crawling and ranking mechanics. Our writer pool works hard to create knowledge and brand awareness for your business. Our content writers are highly proficient in content rewriting, content editing, research, and basic aspects of writing art such as--grammar, styling, errors, sentence structure, language, word choice, spelling punctuations, etc.
Why Dreamworth Solutions?
- Experienced content writers
- Friendly web content services
- SEO Content
- Well-researched web content copies
- Support for additional services
It's Your turn
How was our attempt to guide you on web content development aspects? We hope you like our content. Stay hooked with our website for more and more technical and engaging content. You can contact us for your website content writing requirements.
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