A few days back, I was running out on my lipstick collection, so I planned to shop some online. To my amazement, there were so many dazzling websites that I came across which allured me more than just going out and buying them physically. No wonder we are compelled to purchase even the minute of all items online to a great extent. But there is a reason behind it. Websites are indeed designed with the core purpose to create that involuntary feeling amongst the customers buy their products or services. Websites are designed not just to draw these visitors to their websites, but to convert them from an unanticipated visitor to a potential buyer.
Web designing fence is used in various skills and regulates on rules for better maintenance and construction of the website. Web designing simply means creating a website. However, the creation process is not as simple as it seems. It comprises of highly defined and well-planned steps. By focusing on the requirements and specifications created by the business team, the web designers design and develop the web pages accordingly. If you are planning to get your own website, it is highly recommended that you hire expert content writers to captivate the visitors with accurate and engaging content of your product or service.
Behind the curtains, it is the coding done by programmers and developers to build the proper layout of the website, localizing all the items in its confined area, majorly taking care of the functional flow of the website, so the website operates exactly how it is expected to. It is also important to have a team which tests the website to check for its intended purpose and of course, which is the only team helping the designers and programmers to understand the deviations in the requirements.
These testers because of their strong business logic, modify the website UI and UX to make it more attractive and user-friendly. Finally, once the website is built and polished, the marketing teams take care of promotions, advertisements involved, taking customer feedback and passing it back to the business team and the cycle repeats.
It is highly important to recognize every vein of web designing because hitting the exact target can give to the best results. Web design trends in India are improving rapidly and designers are focusing on the various possible ways to make the websites look cool of all in the competition. Highlighting few, below are the current trends followed in web designing.
Minimalist approach:
Keep it simple and real yet creative. Provide as many details of the product as you can. This builds transparency between your customers and the product through your website. Making use of Flat designs is a great way to give simplicity of the website. Loading the site with unnecessary images and graphics can irritate visitors and create a negative impact on the conversion rates.
Interactive UX and UI:
Strategize a plan first of how to make your website distinct and unique from all others in the market. Design wireframes and data flow charts which are easy to understand by the customers. UX and UI is an integral part of any website. Designers are now given a fair share of attention to the user interface and user experience of the website and building a bridge between them by making it more interactive. Building a responsive design gives a better UX.
Introducing GIFs:
One of the latest trends followed in building an awesome website is introducing GIFs. Graphics interchange format is gaining increased popularity and so it is adding another positive point to the websites to make it likeable. Also, make use of hover animations.
Personalize it:
Have you noticed that when you come across an image of your favourite personality wearing a Tee shirt or using a product makes you buy it too? That is exactly what web designing companies are doing these days. Companies are realizing the importance of public figures in our lives so making them use the product has a vast effect on the conversion rates.
Adblocker:
Adblockers are becoming more and more popular in online marketing. Many websites apart from selling their products or services rely on the ads which are served on their websites for revenue generation. Even though serving ads are a great way of generating revenues, because people use various plugins to lock it up, designers are finding innovative ways to counteract on these adblockers and keep the revenue flow intact.
Native script:
Especially for mobile website apps, building the framework which uses javascript for app development is gaining increased popularity as a single code base can be used to launch your apps on multiple platforms like Android and iOS. Hybrid apps are cost-effective as they provide cross-platform usability to the users.
Having discussed the various trends followed in web-design in India, it is of utmost importance to be aware of your competition and the ongoing trends in the market. Trust me, not keeping yourself updated and building castle in the air can create blunders and that will be a sheer waste of potential. Well, all said and done, I ended up buying dozens of lipsticks, all thanks to the beautiful websites! They definitely did convert me into that potential buyer!
