Almost every business today is going online. A large number of websites are being made every day. Everyone wants to be seen, to be known. It is apparent that websites are the face of one’s business. People try to make more and more attractive websites to fetch traffic. However, it must be understood clearly that mere creating a website is not enough. Customers are dynamic and so you too have to be.
A successful business and an updated website go hand in hand. The importance of websites is known from a long period and as a result, even small businesses are creating their websites to let people out there know what they are into. Owning a website brings with it responsibilities. It is not like you create it and just forget about it. Websites need maintenance on regular basis.
Website maintenance is a must
Regardless of the size of your business, website maintenance is a must. Website reflects your business on global platform and you have to make sure that it is reflecting your business precisely. Websites have a huge impact on customers and it is the mirror that reflects how our products and services are valued by them. The techno savvy world today requires real time service delivery and for that a well-maintained website is really important.
Websites are maintained to attract and retain customers, to maintain search engine rankings and present new information, products and services to the clients. It may be that when you created your website, you may have fallen short of funds and so due to cost constraints, you were unable to put more in it. But, now it is the time you can afford updates and so feature your website. For a constant growing business, website maintenance is the key. The importance of website maintenance can be summed up as below.
Reasons for Website Maintenance :
1. Run smoothly :
Regular maintained website allows your business to run smoothly. It also helps to increase the speed in loading your site.
Smooth functioning of your website
2. Attract customers :
The whole business is actually about attracting customers and entertaining them consistently. Updated or maintained websites attracts new customers and engages them in you. The old content is replaced by new interesting one to ensure they develop an interest in you.
Attract Customers to you
3. Rank on search engines :
Maintaining your websites help you to rank higher and higher on search engines. When you rank higher on search engines, people can find you easily and reach out to you to make business. This also helps you to remain ahead of your competitors.
4. Provide a professional image :
Your business is reflected by your website. You have to ensure that your professional or corporate image is maintained by your website. This can be achieved only if your website is maintained on regular basis. An erroneous website with broken links, dead pages and outdated contents with lots of grammatical errors will display your poor image which can cause a decline in your business.
5. Secure yourself and your customers :
An old outdated website with outdated software and components is more likely to be hacked by hackers. A well maintained website is a requisite for securing your business and also your customers. Website that contains a content management system or any web-based software requires keeping it updated with the latest security patches and bug fixes. In the worst scenario, if Google detects malware on your site, then they will de-list your site until you get it fixed. This will directly stop your viewers from visiting your site. So, don’t allow hackers to use your and your customer’s information for any purpose.
Website maintenance demands a number of tasks that have to be done on priority by either you yourself or by a third party. We at Dreamworth are engaged into website maintenance to provide your website a complete new look by including copy production, quality control, publishing, feedback monitoring, performance monitoring, infrastructure maintenance, routine maintenance, change control and risk control.
Our major services for website maintenance include :
1. Website Back up :
Your website contains important data and information and we don’t want you to lose it. In case the server crashes for one or the other reason, or your website is being hacked, you don’t have to panic. We create a back up of your website so that you can get access to it, whenever you wish to.
2. Informs website failure :
In case, your website goes down, it is only you who would want to know it first so as to find an instant solution. We manage your website outages wherein you receive a popup about it.
3. Check Domain Registration Information :
It is important to know what information is required for the domain name and that it is correct. If you sign up onto your website and then identify that you are unable to long in with an email address that is invalid. In such case, it needs to be updated and we do this for you on regular basis by mailing to the email address on record.
4. Monitoring Website speed :
Your website should be loaded in as much less time as possible. Usually, people ignore websites that take more than 3 seconds to load. We make sure by maintaining your website that the speed with which your website loads is upto the customers’ expectations.
5. Link Check :
As time passes by, links often get broken. We find your broken internal as well as external links regularly and act immediately on it to repair them. If you think your website now requires an update and wish to maintain it on frequent intervals, we are just a call away. We at Dreamworth, help businesses to remain active and sustain in competitive business environments.