Nowadays, your audience's first reaction to your business is based solely on your website. So redesigning your website isn't a task to take casually. It requires a good understanding of thought, time, and potentially money.
It is crucial to note here that "redesign" doesn't certainly mean you need to replace every single one of your branding and graphic design elements. Redesigns can just involve making functional modifications that improve your website and assist you in grasping the marketing goals.
Redesigning is the most common term used in the IT sector as many of the companies provide the services of website redesigning. Any firm if wants to make some modifications to their site just needs to contact one of the service providers. There are several web design companies in Pune. Dreamworth Solutions is one of the best web design companies in Pune which has served many satisfied clients.
Here are some important reasons to redesign your website
1) You aren't happy with the results
Is your website impressive and functional? Awesome! But if you still aren't getting the outcomes you want, it is just worthless. Your website exists to grow your client base, and your data should show you're drifting towards that goal.
If you are not happy with the outcomes, it is time to redesign. Checking your site's conversion ratios i.e. visitor-to-lead and lead-to-customer typically being the most prominent, can provide you with a clear plan of what needs to be improved on it.
2) The goal of your site has changed
If you are like other companies, your marketing plan is fairly fluid and show changes in results. While you clearly don't want to do a full site redesign each time you change your marketing goals, it is a good idea to check frequently to be sure your site is still adjusted with your newest marketing plans. Ask questions like:
1. How often do you change your marketing strategy?
2. Do marketing plan updates affect your conversion?
Of course, if you haven't adjusted your marketing plan in a while, it might not be your website that is the difficulty. If the goal of your site has changed, modernize its layout to be more in range with your goals.
3) Your website just doesn't run.
This might seem simple, but you have probably tripped on websites every now and then that are not functional. Your site might not be on that level yet but it might still not be as functional as it could be. The truth is there can be sections of a site that aren't active -- and you may not recognize they're making your site less efficient.
4) You have an efficient web design plan.
If you are already thinking of a redesign, it's likely you've acquired a fair amount along the way about what doesn't work in redesigning. Instead of having one huge goal of a website redesign, take an iterative method. Having this approach can support you to use the information you've collected about what works on your current site and prepare accordingly. In other words, you'll be ready to tell if your users' wants are being met.
You apparently don't even notice the tiny changes some of the sites you visit regularly make on a routine basis -- major brands have whole teams dedicated to repeating on every little detail. Since you may not have the support as these big brands, be sure every turn you make must have a clear idea and solves a difficulty.
5) Your site is not a responsive site
More than 17% of all web users originate from mobile devices. If your site isn't responsive you're losing clients. Mobile users have made it obvious they want to have a good UX on their devices - the same type they have on desktops - so this should be the main priority for your company if it hasn't been made one.
6) You want to include a better content strategy.
Having excellent content on your site can grow everything from customer retention to SEO and with continuing modifications to the algorithms of search engines, you'd be clever to implement a solid content strategy. That said, good content is worthless if your visitors can't easily find it.
So, if you are planning to make some big adjustments to your content strategy (perhaps promoting your blog production?), a web redesign may be the best choice. This way, your great posts, eBooks and other content are easily found by the users.
7) Your competitors upgraded their site.
Certainly, you don't need to give your site a fix every time one of your opponents changes theirs. Having said that, if they make modifications that improve their rankings and end up shoving you down in searches, it's likely to make some changes to your site.
If you visit a competitor's site and understand it could meet your purposes far better than your own site does, it is time to roll up your sleeves and get involved in a plan to make things better. Keeping an edge in search shouldn't be your only intention.
8) You are using tools which are outdated.
You have installed third-party tools that enhance the functionality of your site, such as shopping cart widgets, etc. But, if some of these tools on your site aren't up to modern functionality standards, you're best off modernizing them.
Nothing sends customers away like third-party tools that are old in terms of function or design or just don't work accurately, so make the move to more advanced ones that not only appeal to your visitors but also turn them into clients.
Realizing one of the scenarios above should not affect you to get confused and dive deep into a redesign, but recognizing a few hits close to home might mean it's time to get started on a new design.
Your website is meant to earn you business. If it's not doing that, its time to decide why not and make necessary modifications.