Beginners Guide for using Google Analytics

An Ultimate Beginner Guide For Using Google Analytics

Google Analytics provides a simple and free way to analyse and track website visitors. Website owners might notice that thousands or millions of visitors visit their website daily, but this count is meaningless if website owners are unaware of user’s choices, patterns, and behavior. Google Analytics is a powerful tool with its robust web analytics and reporting capabilities that make our journey of deals, transactions, and conversions easy.

 

Google Analytics provides meaningful insights on website performance, business goals tracking, and progress. With power-packed features of Google Analytics you can track everything about visitors like traffic sources, the behavior of users, social media activities, finding trends, mobile app traffic, and integration with other data sources for well-informed business decisions.

 

Using Google Analytics For Website.

 

 

You Should Know These Terms

 

 

Using Google Analytics For A Website

 

Now we are providing the basic step of using Google Analytics for a small business. We hope you are clear about the fundamental terminology required to study detailed aspects of using Google Analytics.

 

Google Analytics Account Sign Up

 

To harness the power of Google Analytics for your business you will need a Google account. For this, visit google.com/analytics. Choose Sign in or Create an Account option provided on the upper left corner. After signing in, click on Access Google Analytics and provide the required information like account name, website name, industry, URL, time zone, and data-sharing configurations.

 

Finally, click on the Get Tracking ID button to finish the account set up procedure.

 

Google Analytics Configuring For Your Website

 

At this stage, a tracking tool is necessary to track the website. The tracking code should be connected to every page you wish to track. It can be accomplished through—

 

 

Tracking

 

Google Analytics provides a range of metrics to customize your tracking procedures. These features are assessable through the left sidebar.

 

Traffic sources

 

With Google Analytics you can find out your visitor’s traffic sources by clicking on the Acquisition tab on the left sidebar. You will receive meaningful insights on channels, referrals, and organic searches. Also, it will enlighten you on the search terms used by visitors to get connected with your website. Google Analytics is such a powerful analytics platform that automatically scans more than 20 search engines such as Google, Bing, MSN, Yahoo, AOL, etc. It also provides insights from international search engine searches like Baidu and the main website such as CNN.

 

Custom reporting

 

With Google Analytics, custom reporting capabilities you can set your metrics for different reports. Depending on your niche, business offerings you can configure custom reporting features. Also, you can integrate external data sources like CRM suite, etc for better results. On the customization tab, you will find further options.

 

Social settings

 

For online marketers, it is no more a secret that social marketing campaigns can be a game-changing strategy for their business. But only executing the campaign is not sufficient, as it requires detailed campaign tracking and performance computation. Google Analytics empowers you with social media integration and tracking options. You can add social media under social settings and thereby track your social media activities. For integrating social media campaigns, you need to click on the Acquisition tab of the left sidebar, and you can add landing pages, campaigns, YouTube, etc. for tracking.

 

Add users

 

You can facilitate your team member to view your Google Account by adding their email. User Management option in the Admin tab allows you to add new users and set permissions for them. This add user feature is useful for efficient collaboration and report presentation.

 

Our Turn To Say Something

 

We Dreamworth Solutions a leading SEO company in India empowers our clients with classy digital marketing and SEO services. We allow you to harness the power of digital media, software solutions for your business growth. You can share your Google Analytics requirements any time, and we are ready to help you with any associated task right from account setup, reports, SEO, analytics customization, and your custom requirements. Call our team for further details, consulting, and service support.

 

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