Case Study - IT Company Exploring Benefits Of PPC And Review Campaign
Dreamworth Solutions rejuvenated one IT client’s market condition and brand value with a sound digital marketing campaign. Our client was a mid-sized IT Company in Pune with their good expertise in offering web-based solutions, software development, and app development. Their market condition was good but their leads were limited to only Pune and proximity and that too through a word of mouth. Our client had a plan to expand their business globally and for this, they requested our help in a digital branding campaign.
After the initial discussion, our research team captured significant insights into the client’s business perspectives, current marketing efforts, online reputation, customer-base, website performance, and many other factors. They gathered information on different packages offered by our client, packages, and marketing strategy of their major competitors, and in this way, our research team could finalise the strengths and weaknesses of our IT sector mid-sized client. After completing the research and analysis phases we created a great marketing plan for this IT-based client. While creating this digital campaign we focused more on SEO efforts, PPC campaigns, and testimonial and reviews for the client’s branding purpose.
Digital Marketing Campaign Summary
- Leads Generation Improvement-- 72%
- Cities— Pune, Mumbai and major IT hubs in India
- Languages— English
- Initial Report: For our IT company client their market condition was good with several local projects in hand, but they failed to establish themselves as a global service provider. They relied only on social media, word of mouth, and referrals for new leads.
- Post-Digital Marketing Campaign Report: With our 6 months digital drive their leads expanded up to 72% and they received tremendous responses from major other Indian cities such as Chandigarh, Jaipur, Kochi, etc.
- Duration: 6 months.The campaign took significant momentum in 3 months.
Our IT sector client faced business expansion and growth issues due to their wrong selection of business publicity and marketing models. Rather they denied investing in worthwhile marketing channels that assure better ROI in terms of web traffic, leads, and transactions. Due to this thought-process, they relied only on word of mouth, referrals, and social media pages for business marketing purposes. We noticed various hurdles faced by our client in business expansion plans and accordingly created a strategic digital campaign for our client. Since our client put maximum efforts into social engagement, we bypassed this digital marketing approach in our plan and we focused on client’s website SEO tweaks, PPC campaigns and testimonial, and reviews for client’s marketing and brand building intent.
Objectives Set For Our Digital Campaign
After understanding our client’s digital presence conditions and strengths, we set the following objectives through our digital marketing campaign.
- Perk up online sentiment for searches related to the IT sector client’s brand.
- Maximise positive reviews, feedback, textual, and video testimonials on different platforms such as business listing portals, client’s websites, etc.
- Tweak the client website with search engine tactics to improve its search engine appearance and create effective content for their channels. We also created one intellectual blog for our client that threw light on the technical edge and expertise of our client.
- Mark the client’s business offers in different business listing platforms and thereby deriving maximum insane traffic.
- Plan and execute appealing and result-oriented PPC campaigns to provide good footage to our client’s work and offers.
With a complete understanding of our client’s market situation, we devised a powerful digital marketing and branding campaign for our Pune-based mid-sized IT sector client. Our campaign performed par excellently and we could notice significant positive outcomes within 3 months of the campaign itself.
With our SEO audit process, we performed the client’s website audit and we noticed that despite having web solution’s business our client has neglected the SEO part of their website, and hence they have been failed to drive organic traffic to their website. With our high expertise in SEO, we collaborated with their in-house IT team and recommended a few SEO suggestions for their website. We worked on Meta tags, alt tags, images, website loading time, and several other SEO factors such as the link profile of our IT-based client. For better link profile of our client, we employed honest strategy and we included client’s website link in several bloggers, entrepreneurs’, and client’s blog pages instead of opting for black hat techniques such as link purchasing and reciprocal linking.
While optimizing the client’s website we also insisted on the inclusion of genuine reviews, video testimonials, and feedback on the client’s website and other review platforms such as listing portals. This resulted in increased trust about the client’s brand making it a trustworthy and reliable destination for software, IT, and app development services.
Being a top content marketing company in India we understand the value of content and rich blogs that add value to readers. We created one blogging platform for our client and we helped them finalise great content strategy that covered intellectual, knowledge-based, and innovative blog and article posts by our client’s team.
All these efforts altogether resulted in the search engine appearance of our client’s website. This fantastic SEO framework helped our client targeting a global audience, specific keyword seekers, and organic traffic.
Next, not only organic traffic but we also created appealing and creative PPC campaigns with great banner ads, visuals, and creativity that reinforced our client’s prospects to visit their website page, landing pages, etc. We used Google PPC campaign for this IT client’s paid marketing purpose by considering this fact that our client’s prospects would be better reachable through Google and LinkedIn campaigns instead of Facebook, YouTube PPC campaigns. With our core expertise in designing and content development, we created highly appealing creative, banner ads for our client.
Last but not the least we also leveraged business listing platforms for our IT client’s marketing intent. We improved the client’s business profile on Google business, Good firms, Glassdoor, LinkedIn, Just dial, and other local business directories. For this, we approached their customer-base and we captured their honest reviews about our client’s service landscape.
Finally, we offered the following suggestions to our client in this digital campaign journey.
- Free webinar on technical topics and launches.
- Free resources such as open-source tool links, downloadable files to users.
- Interactive blogs that project you as a thought leader in the industry.
- A comprehensive program to reconnect old customers and to understand their business needs.
- Engaging social media content with techno-talk, poles, and quizzes.
List of stakeholders In This Campaign
- Client’s business team—marketing, IT, Design staff.
- Public Relations Agencies
- Client’s prospects, existing customers
- Target audience
- Our Marketing, Research and SEO team
- Business listing portals
Following The Footprints Of Success
For the IT sector mid-sized company we executed an excellent digital marketing campaign that assured better ROI to our client in terms of huge lead generation and website traffic. Additionally, our client succeeded in establishing their global brand by serving national and international level clients instead of limiting their services to Pune and proximity as we noticed in their pre-campaign conditions.
With our branding approach, we created a sound brand image of our client in several business listing portals. For this, we approached the client’s previous customer-base and hence it helped our client rebuild its customer relations and create an honest and positive image of our client across different portals. Our client’s website, social media pages, and listing profiles received hugely positive reviews that contributed well to build its great image.
With SEO tricks we help improve our client’s website’s search engine performance driving more organic traffic to the client’s website. SEO tweaks for local SEO purposes also targeted local IT businesses. Our link building approach helped our client in nurturing business relations with associates and thereby strengthening business profile. Our wholeheartedly created blog content created an innovative and though leader image of our client in the close business circle.
Our Google PPC campaign was a huge success and it brought major web traffic to our client’s website. Many of the visitors were serious and they converted with the next efforts. We deployed our skilled resources and expertise in executing this PPC campaign. It was a big challenge for us initially but the campaign took significant momentum within 2 months. Our expertise in design, content development, and marketing helped us a lot in this PPC drive.
With our digital marketing campaign conducted for IT sector clients, we noticed the following outcomes.
- Substantial lead generation within 3 months of campaign for website design, website development, maintenance, and app development projects.
- The top appearance of the client’s website for local and global search results.
- Improved appearance of the client’s business profile in business listing portals including Google business and local directories.
- Well nurtured business relations with old customers and a great remarketing profile.
- Proprietary tools
- Google Map And Reviews
- Business Listing Portals
- Google Advertising Store, Cart Development
- Review optimization tools
- Screaming Frog
- Google Analytics
- Human brains
- Email Tools
We Dreamworth Solutions are the top digital marketing brand in India with our quality offerings in digital marketing and software services. Dreamworth Solutions provide business-driven services and solutions that are unparalleled and perfect to ensure adequate brand awareness and business promotion in the marketplace. Our company has a legacy of an enriching decade completing our commitment to the best services since then. With our commitment, expertise, and smart work, we are now considered one of the best digital marketing companies in India.
You can contact our business team for excellent digital marketing plans at reasonable prices. You can also avail of our free social media, website, and SEO audit services for better business decisions. We are a top digital marketing company in India and we strive hard to improve your digital presence, increase traffic, increase leads, and conversions. For IT Sector Company we have created an exemplary digital marketing campaign through our systematic digital marketing approach.
With our core expertise in Software, IT, and app development services, we can also foster your other business expansion and marketing needs.
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