Case Study - IT Company Exploring Benefits Of PPC And Review Campaign

Case Study - IT Company Exploring Benefits Of PPC And Review Campaign


Dreamworth Solutions rejuvenated one IT client’s market condition and brand value with a sound digital marketing campaign. Our client was a mid-sized IT Company in Pune with their good expertise in offering web-based solutions, software development, and app development. Their market condition was good but their leads were limited to only Pune and proximity and that too through a word of mouth. Our client had a plan to expand their business globally and for this, they requested our help in a digital branding campaign.


After the initial discussion, our research team captured significant insights into the client’s business perspectives, current marketing efforts, online reputation, customer-base, website performance, and many other factors. They gathered information on different packages offered by our client, packages, and marketing strategy of their major competitors, and in this way, our research team could finalise the strengths and weaknesses of our IT sector mid-sized client. After completing the research and analysis phases we created a great marketing plan for this IT-based client. While creating this digital campaign we focused more on SEO efforts, PPC campaigns, and testimonial and reviews for the client’s branding purpose.


Digital Marketing Campaign Summary
  • Leads Generation Improvement-- 72%
  • Cities— Pune, Mumbai and major IT hubs in India
  • Languages— English


Fundamental statistics



The Challenge


Our IT sector client faced business expansion and growth issues due to their wrong selection of business publicity and marketing models. Rather they denied investing in worthwhile marketing channels that assure better ROI in terms of web traffic, leads, and transactions. Due to this thought-process, they relied only on word of mouth, referrals, and social media pages for business marketing purposes. We noticed various hurdles faced by our client in business expansion plans and accordingly created a strategic digital campaign for our client. Since our client put maximum efforts into social engagement, we bypassed this digital marketing approach in our plan and we focused on client’s website SEO tweaks, PPC campaigns and testimonial, and reviews for client’s marketing and brand building intent.


Objectives Set For Our Digital Campaign


After understanding our client’s digital presence conditions and strengths, we set the following objectives through our digital marketing campaign.


With a complete understanding of our client’s market situation, we devised a powerful digital marketing and branding campaign for our Pune-based mid-sized IT sector client. Our campaign performed par excellently and we could notice significant positive outcomes within 3 months of the campaign itself.


With our SEO audit process, we performed the client’s website audit and we noticed that despite having web solution’s business our client has neglected the SEO part of their website, and hence they have been failed to drive organic traffic to their website. With our high expertise in SEO, we collaborated with their in-house IT team and recommended a few SEO suggestions for their website. We worked on Meta tags, alt tags, images, website loading time, and several other SEO factors such as the link profile of our IT-based client. For better link profile of our client, we employed honest strategy and we included client’s website link in several bloggers, entrepreneurs’, and client’s blog pages instead of opting for black hat techniques such as link purchasing and reciprocal linking.


While optimizing the client’s website we also insisted on the inclusion of genuine reviews, video testimonials, and feedback on the client’s website and other review platforms such as listing portals. This resulted in increased trust about the client’s brand making it a trustworthy and reliable destination for software, IT, and app development services.


Being a top content marketing company in India we understand the value of content and rich blogs that add value to readers. We created one blogging platform for our client and we helped them finalise great content strategy that covered intellectual, knowledge-based, and innovative blog and article posts by our client’s team.


All these efforts altogether resulted in the search engine appearance of our client’s website. This fantastic SEO framework helped our client targeting a global audience, specific keyword seekers, and organic traffic.


Next, not only organic traffic but we also created appealing and creative PPC campaigns with great banner ads, visuals, and creativity that reinforced our client’s prospects to visit their website page, landing pages, etc. We used Google PPC campaign for this IT client’s paid marketing purpose by considering this fact that our client’s prospects would be better reachable through Google and LinkedIn campaigns instead of Facebook, YouTube PPC campaigns. With our core expertise in designing and content development, we created highly appealing creative, banner ads for our client.


Last but not the least we also leveraged business listing platforms for our IT client’s marketing intent. We improved the client’s business profile on Google business, Good firms, Glassdoor, LinkedIn, Just dial, and other local business directories. For this, we approached their customer-base and we captured their honest reviews about our client’s service landscape.


Finally, we offered the following suggestions to our client in this digital campaign journey.



List of stakeholders In This Campaign



Following The Footprints Of Success


For the IT sector mid-sized company we executed an excellent digital marketing campaign that assured better ROI to our client in terms of huge lead generation and website traffic. Additionally, our client succeeded in establishing their global brand by serving national and international level clients instead of limiting their services to Pune and proximity as we noticed in their pre-campaign conditions.


With our branding approach, we created a sound brand image of our client in several business listing portals. For this, we approached the client’s previous customer-base and hence it helped our client rebuild its customer relations and create an honest and positive image of our client across different portals. Our client’s website, social media pages, and listing profiles received hugely positive reviews that contributed well to build its great image.


With SEO tricks we help improve our client’s website’s search engine performance driving more organic traffic to the client’s website. SEO tweaks for local SEO purposes also targeted local IT businesses. Our link building approach helped our client in nurturing business relations with associates and thereby strengthening business profile. Our wholeheartedly created blog content created an innovative and though leader image of our client in the close business circle.


Our Google PPC campaign was a huge success and it brought major web traffic to our client’s website. Many of the visitors were serious and they converted with the next efforts. We deployed our skilled resources and expertise in executing this PPC campaign. It was a big challenge for us initially but the campaign took significant momentum within 2 months. Our expertise in design, content development, and marketing helped us a lot in this PPC drive.


Final Results


With our digital marketing campaign conducted for IT sector clients, we noticed the following outcomes.



Tools used


To Conclude


We Dreamworth Solutions are the top digital marketing brand in India with our quality offerings in digital marketing and software services. Dreamworth Solutions provide business-driven services and solutions that are unparalleled and perfect to ensure adequate brand awareness and business promotion in the marketplace. Our company has a legacy of an enriching decade completing our commitment to the best services since then. With our commitment, expertise, and smart work, we are now considered one of the best digital marketing companies in India.


You can contact our business team for excellent digital marketing plans at reasonable prices. You can also avail of our free social media, website, and SEO audit services for better business decisions. We are a top digital marketing company in India and we strive hard to improve your digital presence, increase traffic, increase leads, and conversions. For IT Sector Company we have created an exemplary digital marketing campaign through our systematic digital marketing approach.


With our core expertise in Software, IT, and app development services, we can also foster your other business expansion and marketing needs.


For more details call us on 8657357244

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500 + clients

500 + Clients

500+ happy clients served till date from various countries.

Transparent Process

Transparent Process

100% transparency in process and reporting.

Experienced Employees

Experienced Employees

50+ employees with 10 years of more work experience.

Unmatched solutions

Unmatched Solutions

Team Dreamworth works completely alongside the customers in order to provide them with the best possible solutions.

Quality Assurance

Quality Assurance

Our Team conducts high-level quality checks at every phase of the project delivering the best quality solutions.

Timely Deliveries

Timely Deliveries

All our projects are delivered on or before time, marking us as the best in industry fortimely deliveries.

Certified Professionals

Certified Professionals

Our team is having a versatile experience in Google & Bing Ads and are certified professionals to define your digital strategy.

100% Customer Support

100% Customer Support

Our complete team works towards providing the client with all the best support system at every phase of their project/ product at any hour of a day.

100% Satisfaction

100% Satisfaction

Our ultimate goal is to achieve the complete customer satisfaction by guiding them and taking inputs from them at every step.

working process
Industries We Serve

The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.


Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.


Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.


Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.

Real Estate

We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.


Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.


With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.


Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.

Awards and Recognitions
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