Lead Generation for Hospitality Industry

Case Study - Lead Generation for Hospitality Industry

Hospitality industry an important segment in the business sector and its growing day-by-day. For tourist places, metros, and business-centric cities the role of the hospitality industry is parallel and paramount. Fierce competition in this sector reinforces hospitality industry stakeholders to switch for various marketing tactics and strategies. In this IT and digital era when it comes to marketing for the hospitality industry, there is no other competent choice for digital marketing. Our client an owner of 3 chain resorts/hotels in Pune district approached us for the digital campaigning of their hotels and resorts. We executed a result-oriented digital campaign for our client for 6 months and within the first two months of the campaign, visible results were noticed in terms of massive leads and inquiries.

 

Before beginning our digital drive we performed complete research to know the current business status of our client, their current marketing efforts, customer patterns, target audience, and competitor factor. With our research input in hand, we began our digital marketing campaign unique and customized for this hospitality industry client. We noted key factors about our hospitality industry clients such as their website, association with other well-known hotel booking platforms, social media pages, entries in business directories, and reviews provided by previous customers. With this, we noticed that our client has utilized all web channels for publicity purpose but these channels were not well managed, and hence they lacked appealing information about the client’s hospitality services. We also planned to explore the benefits of the PPC campaign for better lead generation for our client.

 

Digital Marketing Campaign Summary
  • Leads Generation Improvement-- 73%
  • Cities— Targeted global audience, tourism-based searches, business offers.
  • Languages— English and Vernacular

 

Hospitality industry an important segment in the business sector and its growing day-by-day. For tourist places, metros, and business-centric cities the role of the hospitality industry is parallel and paramount. Fierce competition in this sector reinforces hospitality industry stakeholders to switch for various marketing tactics and strategies. In this IT and digital era when it comes to marketing for the hospitality industry, there is no other competent choice for digital marketing. Our client an owner of 3 chain resorts/hotels in Pune district approached us for the digital campaigning of their hotels and resorts. We executed a result-oriented digital campaign for our client for 6 months and within the first two months of the campaign, visible results were noticed in terms of massive leads and inquiries.

 

Fundamental statistics

 

 

The Challenge

 

The major challenge for our hospitality clients was their poor and unmanaged web presence that was unable to bring web traffic to their channels, low leads due to cutthroat competition, lesser footage to their services, and no systematic efforts for positive reviews and online image. By noticing all these challenging factors we created a sound digital campaign to address these issues properly.

 

Digital Campaign’s Objectives

 

After understanding our client’s digital perspectives and strengths, we set the following objectives for the digital drive

 

 

Solution Set

 

With a complete understanding of our client’s market situation, packages offered, online profile, and competitor research we created a perfect digital marketing and branding campaign for our Pune-based hospitality client.

 

We tweaked their website for major and popular keywords and this resulted in a high ranking of their website for specific keywords and phrases. Further, we optimised their website for better user experience, search engine friendliness, and great content and links.

 

During our digital campaign, we focused on their social media profile and we tried to drive more user interaction through better content, posts, and offers.

 

At the heart of their digital marketing campaign, we put maximum efforts on targeting a serious audience through a well managed and planned digital paid advertising campaign. For this, we performed detailed research and created a good plan to target the audience with specific searches, and interests. We also targeted other business associates that would be interested in our client’s offers such as conference halls, banquet hall, etc. We created compelling banner ads for digital paid advertising purposes.

 

Since we live and breathe with digital marketing we deeply understand the importance of online positive words i.e. reviews about any offerings. With this, we captured maximum positive reviews about our client’s offers, services on different channels, business portals, and third party business portals that are associated with our client’s business. We also optimised their service profile in different business listings including Google business, Just Dial, etc.

 

We combine adequate local SEO efforts with our SEO campaign. This ensures good local traffic to the client’s restaurant and resort.

 

Additionally, we supported our client digitally with the following strategies

 

List of stakeholders In This Campaign

 

 

Final Results

 

With our 6 months digital marketing campaign undertaken for hospitality industry clients, we noticed the following results.

 

 

Tools used

 

Final Thoughts

 

We Dreamworth Solutions are the best digital marketing brand in India with our premium offerings in digital marketing and software services. Dreamworth Solutions provide business-driven services and solutions that are unparalleled and perfect to ensure adequate brand awareness and business promotion in the marketplace. Our company has a legacy of an exciting decade completing our commitment to the best services since then. With our commitment, expertise, and hard work, we are now considered one of the leading digital marketing companies in India.

 

You can contact our business team for excellent digital marketing plans at reasonable prices. You can also avail of our free social media, website, and SEO audit services for better business decisions. We are a top digital marketing company in India and we endeavor hard to improve your digital presence, increase traffic, increase leads, and conversions. For the hospitality Sector Client, we have created an exemplary digital marketing campaign through our systematic digital marketing approach and also executed the best rebranding campaign for them.

 

With our core expertise in Software, IT, and app development services, we can also foster your other business expansion and marketing needs.

 

For more details call us on 8657357244

Or drop an email sales@dreamworth.in

 

WHY DREAMWORTH
500 + clients

500 + Clients

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Transparent Process

100% transparency in process and reporting.

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Experienced Employees

50+ employees with 10 years of more work experience.

Unmatched solutions

Unmatched Solutions

Team Dreamworth works completely alongside the customers in order to provide them with the best possible solutions.

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Quality Assurance

Our Team conducts high-level quality checks at every phase of the project delivering the best quality solutions.

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Timely Deliveries

All our projects are delivered on or before time, marking us as the best in industry fortimely deliveries.

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Our team is having a versatile experience in Google & Bing Ads and are certified professionals to define your digital strategy.

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100% Customer Support

Our complete team works towards providing the client with all the best support system at every phase of their project/ product at any hour of a day.

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Our ultimate goal is to achieve the complete customer satisfaction by guiding them and taking inputs from them at every step.

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Industries We Serve
Education

The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.

Travel

Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.

E-commerce

Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.

Healthcare

Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.

Real Estate

We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.

Technology

Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.

Hospitality

With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.

Start-ups

Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.

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