Lead Generation for Hospitality Industry

Case Study - Lead Generation for Hospitality Industry

Hospitality industry an important segment in the business sector and its growing day-by-day. For tourist places, metros, and business-centric cities the role of the hospitality industry is parallel and paramount. Fierce competition in this sector reinforces hospitality industry stakeholders to switch for various marketing tactics and strategies. In this IT and digital era when it comes to marketing for the hospitality industry, there is no other competent choice for digital marketing. Our client an owner of 3 chain resorts/hotels in Pune district approached us for the digital campaigning of their hotels and resorts. We executed a result-oriented digital campaign for our client for 6 months and within the first two months of the campaign, visible results were noticed in terms of massive leads and inquiries.

Before beginning our digital drive we performed complete research to know the current business status of our client, their current marketing efforts, customer patterns, target audience, and competitor factor. With our research input in hand, we began our digital marketing campaign unique and customized for this hospitality industry client. We noted key factors about our hospitality industry clients such as their website, association with other well-known hotel booking platforms, social media pages, entries in business directories, and reviews provided by previous customers. With this, we noticed that our client has utilized all web channels for publicity purpose but these channels were not well managed, and hence they lacked appealing information about the client’s hospitality services. We also planned to explore the benefits of the PPC campaign for better lead generation for our client.

Hospitality industry an important segment in the business sector and its growing day-by-day. For tourist places, metros, and business-centric cities the role of the hospitality industry is parallel and paramount. Fierce competition in this sector reinforces hospitality industry stakeholders to switch for various marketing tactics and strategies. In this IT and digital era when it comes to marketing for the hospitality industry, there is no other competent choice for digital marketing. Our client an owner of 3 chain resorts/hotels in Pune district approached us for the digital campaigning of their hotels and resorts. We executed a result-oriented digital campaign for our client for 6 months and within the first two months of the campaign, visible results were noticed in terms of massive leads and inquiries.

Fundamental statistics

• Initial Report: When our hospitality industry client approached us for a digital campaign their monthly lead generation proportion was 58% in the right season and 36% in the off-season. our client first time outsourced their digital campaigning work and also requested us for the digital branding task of the chain resorts.
• Post-Digital Marketing Campaign Report: After the successful implementation of our digital marketing campaign our client enjoyed the elite brand image of their hotels in the industry, also their online profile was improved with great reviews and feedback. Moreover, the overall lead count and website traffic were increased considerably within 2 months.
• Duration: For the hotel based client we executed 6 months digital campaign and visible results seen in the first 2 months of the drive.

The Challenge

The major challenge for our hospitality clients was their poor and unmanaged web presence that was unable to bring web traffic to their channels, low leads due to cutthroat competition, lesser footage to their services, and no systematic efforts for positive reviews and online image. By noticing all these challenging factors we created a sound digital campaign to address these issues properly.

Digital Campaign’s Objectives

After understanding our client’s digital perspectives and strengths, we set the following objectives for the digital drive

• Establish a positive and prominent web presence through SEO friendly tricks.
• Optimise social media presence for our client’s brand and thereby increase user interaction.
• Create a sound paid advertising campaign for our client and target the right audience.
• Maximise positive reviews, feedback, textual, and video testimonials on different platforms such as social channels, business listing portals, client’s websites, etc.
• Ensuring links in business listings portals, profiles, and other business listing channels such as Google business.
• Local SEO efforts
• Focus on packages and its digital promotion through digital brochures, newsletters, and adequate press releases.

Solution Set

With a complete understanding of our client’s market situation, packages offered, online profile, and competitor research we created a perfect digital marketing and branding campaign for our Pune-based hospitality client.

We tweaked their website for major and popular keywords and this resulted in a high ranking of their website for specific keywords and phrases. Further, we optimised their website for better user experience, search engine friendliness, and great content and links.

During our digital campaign, we focused on their social media profile and we tried to drive more user interaction through better content, posts, and offers.

At the heart of their digital marketing campaign, we put maximum efforts on targeting a serious audience through a well managed and planned digital paid advertising campaign. For this, we performed detailed research and created a good plan to target the audience with specific searches, and interests. We also targeted other business associates that would be interested in our client’s offers such as conference halls, banquet hall, etc. We created compelling banner ads for digital paid advertising purposes.

Since we live and breathe with digital marketing we deeply understand the importance of online positive words i.e. reviews about any offerings. With this, we captured maximum positive reviews about our client’s offers, services on different channels, business portals, and third party business portals that are associated with our client’s business. We also optimised their service profile in different business listings including Google business, Just Dial, etc.

We combine adequate local SEO efforts with our SEO campaign. This ensures good local traffic to the client’s restaurant and resort.

Additionally, we supported our client digitally with the following strategies

• Virtual tour of resorts
• 360-degree videos
• Discount coupon generation
• App store friendly app
• Effective content strategy for social media Additionally, we supported our client digitally with the following strategies
• PR assistance to focus on new initiatives
• Website gallery management
• Branding initiatives—Logo, digital brochure, a video compilation, etc.

List of stakeholders In This Campaign

• Client’s business team—IT, Marketing staff
• Service seekers
• Prospects
• Previous customers
• Public Relations Agencies
• Tourism agencies
• Target audience
• Our Marketing, Research and SEO team
• Business listing portals
• Social media followers

Final Results

With our 6 months digital marketing campaign undertaken for hospitality industry clients, we noticed the following results.

• Substantial lead generation in terms of more inquiries, conversions and leads every month.
• The top appearance of the client’s website for local and global search results.
• Improved appearance of the client’s business profile in business listing portals including Google business and local directories.
• Well nurtured business relations with previous customers, and other associates for better business prospects.
• A new identity to our client in the hospitality and tourism sector with innovations such as free webinars, website solutions, great apps, zoom meetings, virtual tours, excellent blogs, digital brochures, and many more.
• A great brand name to our client’s resort chain due to our digital and social branding efforts.

Tools used

• Proprietary tools
• Google Map And Reviews
• Social Media Analytics
• Ahrefs
• Business Listing Portals
• Digital Brochures
• Google Advertising Store
• SEMRush
• Review optimization tools
• Screaming Frog
• Google Analytics
• Human brains
• Email Tools

Final Thoughts

We Dreamworth Solutions are the best digital marketing brand in India with our premium offerings in digital marketing and software services. Dreamworth Solutions provide business-driven services and solutions that are unparalleled and perfect to ensure adequate brand awareness and business promotion in the marketplace. Our company has a legacy of an exciting decade completing our commitment to the best services since then. With our commitment, expertise, and hard work, we are now considered one of the leading digital marketing companies in India.

You can contact our business team for excellent digital marketing plans at reasonable prices. You can also avail of our free social media, website, and SEO audit services for better business decisions. We are a top digital marketing company in India and we endeavor hard to improve your digital presence, increase traffic, increase leads, and conversions. For the hospitality Sector Client, we have created an exemplary digital marketing campaign through our systematic digital marketing approach and also executed the best rebranding campaign for them.

With our core expertise in Software, IT, and app development services, we can also foster your other business expansion and marketing needs.

For more details call us on 8657357244

Or drop an email sales@dreamworth.in