Case Study Lead Generation For Travel Industry

Case Study Lead Generation For Travel Industry


The travel and tourism industry forms a highly important segment of business and this industry serves global clients for several intents such as business, tourism, traveling, trade, and many more. Two years back one tourism-based travel company approached us for digital branding and marketing purposes. This company was a startup initiative in the tourism industry with their specialisation in religious, adventurous, and agro-tourism. They explored major tourism options within India through budget-friendly tour options for the middle class and other economies. When they approached us for a digital campaign they aimed to expand their company globally and avail travel and tourism options worldwide. They were interested to expand their business globally and to attend the travel needs of global travelers and tourists.


Before planning a digital campaign for our travel sector client we worked on information gathering and research associated with our client, their current marketing efforts, customers, plans, competitors, and hurdles. This background research process helped us gather major insights on the client’s challenges and future roadmap to achieve desired goals. We noticed that our client has not developed a full-fledged website to notify their online viewers and it was the biggest drawback in their digital process. Further, they failed to target the audience based on interests, surfing patterns, and user behaviour due to the lack of skilled professionals to handle these research and marketing duties. In short, we noticed that our client's digital presence was just poor and that was the major secret behind their failure. Finally, we concluded that despite having strong experience in digital marketing this particular case would be a tough challenge for us. We decided to overcome this challenge by creating a cost-effective digital campaign plan for our client. We focused on producing low-cost but highly effective digital plans for this client due to their budget restrictions.


Digital Marketing Campaign Summary
  • Leads Generation Improvement-- 72%
  • Cities— Pune, Mumbai and major IT hubs in India
  • Languages— English,Vernacular


Fundamental statistics



The Challenge


After detailed research and information gathering, we observed the following challenges with our client’s online existence and survival. They lacked a competitive and fully-operational website to cater to global client’s surfing intents. Next, they lacked a great social media strategy which forms a backbone for a tourism-based business. Our client never opted for business strengthening ideas such as local SEO, business directory entries, etc. Further, they took a backseat in engaging users through blogging platforms. With these hurdles, we concluded that our client needs a comprehensive digital marketing and branding programme for boosting their web presence.


Objectives Set For Our Digital Campaign


After understanding our client’s digital presence conditions and strengths, we set the following objectives through our digital marketing campaign.


Solution Set


With a complete understanding of our travel industry client’s market situation, digital presence, and competitor research we created an influential digital marketing and branding campaign for our Pune-based travel industry client.


As our first attempt in this digitisation journey, we began with the client’s website creation, payment integration, and major other factors needed to assemble the best website for travel business. We created an elegant photo gallery, video-based content, virtual tours to positively impact users. Further, we enhanced the website for better search engine appearance with keyword stuffing, SEO practices, and an honest link building approach. To back this website with appropriate content we created an excellent blogging platform for our client and encouraged them to produce appealing blog content even in vernacular language.


For the travel industry business, it is primarily important to have the best social media appearance with great user engagement, user education, and huge fan follower support. We conducted a social media management and optimization campaign for our client and with this, we worked on the Facebook and Twitter pages of our client. Further, we planned the best social media posts, blogs, and content strategy for our client.


Next, we focused on review optimization for our travel-based client. We noticed that people prefer reading positive reviews, travel experience before finalizing their travel and tourism partners. Hence we performed a proper review management campaign and through this, we succeeded in capturing positive and honest reviews about our client’s services. For this, we approached previous customers of our client and requested them to share their travel stories on different reviewing platforms. We also involved different associates such as travel partners, tourist guides, and hotel owners for this review capturing process.


As a core marketing attempt we created a sound PPC campaign for this travel industry client that targeted serious audience with similar travel interests, we created attractive visuals and best offers to make it a huge success. With our marketing team’s continuous efforts we could deliver the best PPC campaign for our travel industry customer.


Next, we focused on optimising positive web presence through best local SEO efforts, link building approach, and review optimization. We also assured the entry of the client’s rich and appealing business profile and offers in various business directories. This helped us expand the client’s reach across the city. With local SEO initiatives, we endeavored to improve the website for local searches using appropriate addresses, contact details, maps, and local blogs.


Collectively we tried to advertise the client’s best travel options, travel experiences, pocket-friendly packages through various channels. We also worked on video-based content that delivered the superior experience to prospects. We focused on getting video testimonials, video clips of travel experience for prospects’ convincing purpose.


Further, we created a fantastic link profile of our client by getting connected with travel bloggers, travel partners, and hotel owners. We also encouraged customers to contribute to our guest blog and this approach helped us in reconnecting our customers for further business opportunities. We never applied any black hat or unethical techniques such as link buying for travel industry client’s digital branding. It was a completely safe game all the way!!


We suggested the following valuable advice to our client.



List of stakeholders In This Campaign



Final Results


With our 6 months digital marketing campaign undertaken for travel sector clients, we noticed the following outcomes.



Tools used



Final Thoughts


We Dreamworth Solutions represent the superior digital marketing and digital branding company in India with our quality offerings in digital marketing, branding, and software services. Dreamworth Solutions offer business-driven services and solutions that are elite, unique, and perfect to ensure adequate brand awareness and business endorsement in the marketplace. Our company has a legacy of a rousing decade completing our commitment to the best services since then. With our dedication, proficiency, and smart work, we are now considered one of the best digital marketing companies in India.


You can contact our business team for excellent digital marketing plans at competitive prices. You can also avail of our free social media, website, and SEO audit services for better business decisions. We are a top digital marketing company in India and we endeavor hard to improve your digital presence, increase traffic, increase leads, and conversions. For the travel Sector Client, we have created an exemplary digital marketing campaign through our systematic digital marketing approach.


With our core expertise in Software, IT, and app development services, we can also foster your other business expansion and marketing needs.


For more details call us on 8657357244

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500 + clients

500 + Clients

500+ happy clients served till date from various countries.

Transparent Process

Transparent Process

100% transparency in process and reporting.

Experienced Employees

Experienced Employees

50+ employees with 10 years of more work experience.

Unmatched solutions

Unmatched Solutions

Team Dreamworth works completely alongside the customers in order to provide them with the best possible solutions.

Quality Assurance

Quality Assurance

Our Team conducts high-level quality checks at every phase of the project delivering the best quality solutions.

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All our projects are delivered on or before time, marking us as the best in industry fortimely deliveries.

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Our team is having a versatile experience in Google & Bing Ads and are certified professionals to define your digital strategy.

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100% Customer Support

Our complete team works towards providing the client with all the best support system at every phase of their project/ product at any hour of a day.

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100% Satisfaction

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Industries We Serve

The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.


Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.


Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.


Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.

Real Estate

We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.


Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.


With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.


Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.

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