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Facebook Marketing Services Pune

Facebook is the most accepted social networking platform. Everyone today uses facebook and therefore it is a good option for you to reach a wide range of audience. Facebook ads catch users’ attention and drive them to your website.


Facebook ads follow the auction method. Here, advertisers are charged when their ad is clicked, or it displays or by clicking the ad, a lead is generated. It is based on the mode that is selected i.e. clicks, impressions, or acquisition. Facebook ads run on every type of device and platform. You can reach your target and most important audience.




1. Demographics:

The Facebook audience is worldwide. Therefore, it is essential to enter one or more countries, states, counties, cities, regions, zip/postal codes or designated market areas to show or prohibit your ad to people in those locations. Since you cannot target locations in all countries, you should target the demographics. Similarly, choose the minimum and maximum age of people who will find your ad appropriate. Choose all unless you only want your ads to be seen by either men or women. Don’t target language until your target audience uses a specific language to the location you have selected. You should target education, relationship, work, financial, home type, industry, etc. for your Facebook PPC ad. Another target option is ethnic affinity i.e. African-American, Asian-American or Hispanic. Target the parents, politics, life events, etc. for your PPC ad.


PPC aims at targeting demographic


PPC aims at targeting the demographic


2. Interests:

In order to reach definite audiences, you should look at their interests, activities, the pages they liked and closely related topics. In this way, you can combine the audiences’ interests to expand the reach of your PPC ad. Target the business & industry, entertainment, family & relationships, fitness & wellness, food & drink, hobbies & activities, shopping & fashion, sports & outdoors and technology for your PPC ad.


Targeting the interest of people on Facebook is important in PPC


Targeting the interest of people on Facebook is important in PPC


3. Behaviours:

Through your PPC content, you can reach people based on purchase or intentions, device usage and much more. You can target automotive, business-to-business, charitable donations, digital activities, expats, financial, job roles, media, mobile device user, purchase behavior, travel, residential profiles, seasonal and events of the audience.


PPC on Facebook targets people


PPC on Facebook targets people


4. Connections:

It is important to reach people who have a definite type of connection to your page, app or event. This helps us to include the other audience with their particular connection who also meet the other targeting types you choose.


In PPC, connections on Facebook can be targeted


In PPC, connections on Facebook can be targeted


4. Audience:

You also need to target the right audience in order through the PPC content. So, make sure your ads are seen by people who have earlier visited your website by using remarketing lists for search ads (RSA).


PPC targets the audience


PPC targets the audience



Ultimate Guidebook For Facebook Ads


Here, we are going to introduce you to the Guidebook for Facebook Ads. Facebook ads form the greatest platform due to its popularity and wider reach. A Facebook Ad campaign can be employed with the systematic implementation of the following steps.


Dreamworth can help you in following the proper framework for Facebook PPC.


Design the strategy

For an effective Facebook campaign, it is necessary to design the right campaign strategy on a prior basis. A great campaign plan can be designed by reviewing the following factors.


Nature of product and services you are offering:


Set Objectives

Once the Facebook campaign strategy is finalized it’s the right time to set the objectives and goals. Facebook PPC campaign can have specific objectives such as lead generation, traffic, views, reach, brand awareness, user engagement, conversions, catalogue sells, app installs, store visits, etc. Try to finalize the underlying objectives which are cohesive with the business goals.


Target audience

Next stage of Facebook PPC campaign is very important since it helps to finalize and segregate the audience. Following criteria can be employed for the audience targeting functionality.


We at Dreamworth help you out in selecting the required target audience for your campaigns.



Ad placements

In the further stage, you need to determine the factors regarding ad placements. It can be apps, devices, mobile-only, desktop-only or both options. For Facebook popular Ad placement options are instant articles, in-stream videos, right column, suggested videos, Instagram stories, Facebook Messenger home, Facebook sponsored messages, etc.


Setting Budget

Next step of Facebook PPC campaign requires the setting of the budget. You can choose daily or other budget options. Also, you can make settings to choose specific time and day for the Ad display. You can also optimize the ads using Facebook aids. However, we suggest that for small and large web businesses it is better to get the help of professionals for this campaign.


Ad Format Selection

Here, you can select specific Ad formats on the basis of your budget and offerings.


Different types of ads can help you in digital marketing

Facebook Ads


Provide further details

In the final stages of Facebook PPC campaign, you need to provide further details such as website links, call-to-actions for driving more traffic and conversions accordingly. Also, URL descriptions are necessary to add to the trust level in your brand.


Monitor the campaign

You can check the performance of the Ad campaign to assess different parameters such as CPC, relevance scores, frequency, number of actions taken, etc.


Split test or A/B Test

This advanced feature allows you to perform the split testing of Ads, headlines on a specific group of audience to check the response. It enables the comparative features and can help you to conclude the Ad content and its effectiveness. You can opt for professional help for this type of testing.


Our Services for Facebook PPC


Dreamworth Solutions provide a broad spectrum of different services that can enhance your customer base and business amazingly. We provide cost-effective solutions for your Facebook Ad campaign despite the extent of your business. We are always preferred choice for PPC campaign management for small and medium entrepreneurs. Apart from this, we have exposure to the global environment with multinational clients and franchise. Along with the required expertise in building effective campaigns, we work with an efficient and productive strategy for your PPC management.


Basically, our expert team can guide you for PPC services concerning consultation, audience targeting, business goals and scalability, strategy building for campaign and campaign management. Our technical and skilled resources work on every aspect of Facebook Ads, including Display Ad, Mobile Ad, Remarketing Ad, etc. We follow better business etiquettes and ethics and keep the process 100% transparent with quality support from our side.


Our PPC campaigns are emphasized on more ROI for the clients and we assure the same through quality content and ads, multimedia, infographics, optimization, and other ways. We provide customized packages or simple campaign outsource service which is easy to resume or quit. We have many success stories regarding PPC campaigns and in further discussion, we will share its details. To boost your PPC campaign, we also provide different services such as SEO, Mobile app development, social media marketing, website development, online reputation management, etc. Just share your business requirements, it will be our pleasure to fulfil your requirements with quality to have a long term tie-up with you as your Digital Marketing and IT service partner.


500 + clients

500 + Clients

500+ happy clients served till date from various countries.

Transparent Process

Transparent Process

100% transparency in process and reporting.

Experienced Employees

Experienced Employees

50+ employees with 10 years of more work experience.

Unmatched solutions

Unmatched Solutions

Team Dreamworth works completely alongside the customers in order to provide them with the best possible solutions.

Quality Assurance

Quality Assurance

Our Team conducts high-level quality checks at every phase of the project delivering the best quality solutions.

Timely Deliveries

Timely Deliveries

All our projects are delivered on or before time, marking us as the best in industry fortimely deliveries.

Certified Professionals

Certified Professionals

Our team is having a versatile experience in Google & Bing Ads and are certified professionals to define your digital strategy.

100% Customer Support

100% Customer Support

Our complete team works towards providing the client with all the best support system at every phase of their project/ product at any hour of a day.

100% Satisfaction

100% Satisfaction

Our ultimate goal is to achieve the complete customer satisfaction by guiding them and taking inputs from them at every step.

working process
Industries We Serve

The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.


Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.


Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.


Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.

Real Estate

We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.


Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.


With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.


Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.

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