There is no business with 100% happy customers but successful brands always treat unhappy customers to turn them a happy and repeated buyer. When it comes to the hotel industry these unhappy customers need to be countered carefully as they can impact your future deals. This requirement imposed the necessity of a special reputation management drive for the hotel industry
Negative reviews and comments can impact the hotel business and hospitality sector substantially. Despite providing quality and premium services, your online reputation can be damaged as a result of a competitor's actions, unhappy customer's negative comments, and many other reasons. Local business directories, Yelp, Trip Advisor, and Google+ allow your followers, customers, employees (especially ex) to post valuable feedback about your services. However, any of the unhappy candidates can spoil your online reputation and create harm to your hospitality business.
A recent survey conducted by TripAdvisor states that
- About 93% of the user check web reviews for concluding on which hotel fulfill their expectations.
- More than 53% of the users would not book a suite that is not described through online reviews.
Thanks to Online Reputation Management services that help to repair and restore your online reputation forever. ORM service partners like us provide complete support to hospitality business players by removing unfair and biased reviews, comments that can negatively impact the hotel's reputation. We can also equip hotel business players against competitive smear campaigns.
We develop a sound positive reputation for your restaurant or hotel by promoting positive content around your brand and suppressing or treating negative content systematically. We also improve your search visibility by employing apt SEO efforts with our ORM campaign. This results in showing up your website, blog, and social media pages for desired search results.
What Is Hotel Reputation Management?
Hotel reputation management is a business strategy that covers managing, tracking, and responding to all the customer reviews received through different channels. By doing so, prospects bookers get thoughtful insights about the service provided by the hotels. Also, hotels secure their brand trust and credibility through promising reviews. Moreover, these reviews are beneficial to hotels for studying guest behavior and performing sentiment analysis. Executing hotel reputation management practices can assure enhanced brand value to hotels, increased revenue, and more repeat guests.
Why Reputation Management for Hotels is Crucial?
- A Cost-Effective Way of Marketing Research : It's wonderful to know that analyzing customer feedback and its proper treatment offers a sound yet cost-effective way to garner your customer's views and perspectives. Further, you can use this data for assuring the best customer experience, planning effective business strategies, and make necessary changes and adjustments.
- Ultimate Guest Experience : A fierce competition factor in the hospitality industry reinforces hotel owners to keep their offers attractive and make guests feel valued. Monitoring user interactions is a promising approach for planning an ultimate business strategy with a personable online presence.
- Value Addition Approach : Users who leave comments and feedback would not expect a response from business, but if you provide an adequate response to their reviews, you are adding value to them and making them feel more precious. Further, this can result in repeated buyers for your brand.
- SEO - In The Same Bag : Reputation experts not only tackles your negative reviews but also plans sound and appealing content strategy for your brand's different channels. As a result, you can target local as well as global audiences by making a strong search engine presence for your brand.
Dreamworth Solutions' Framework For Hotel Reputation Management
We Dreamworth Solutions a pioneer brand in digital marketing and with our core competence in reputation management have been to able configure a proven, result-oriented and strong framework to address your hospitality service’s reputation management requirements.
Highlights of services
- Efficient review handling by bringing all your hotel reviews in one place.
- Highlight positives of hotel services and negative reviews are subject to further improvement by respective departments.
- The use of review management software helps to organize and formalize the review handling process. It also streamlines the work with older reviews and its necessary follow-up.
- Efforts to receive more reviews on TripAdvisor : A special campaign is executed to receive more reviews on TripAdvisor.
- Insights on Competitor Strategies : With our ORM campaign, you will get to know about the buzz around your competitors, their strengths, and meaningful insights on their policies and plans that can harm your business position.
- Support for Sentiment Analysis : Our ORM tools can perform powerful sentiment analysis of your service seekers so that you can receive real feedback about your services.
- Prompt And Faster Response Handling : Since we provide adequate support for review management, the response handling becomes faster and smoother and thereby it adds to your brand trust.
- Multi-Lingual Support : Customers can provide reviews in their native language our ORM software can produce its English translation to assist you.
- Periodic Reports : You can get significant insights on your services, staff, and overall performance with the help of periodic reports availed by us. These reports can help you in planning your next move.
- Sound Email Support : We employ a quality email marketing system for the ORM campaign wherein we take continuous feedback, and promote customers to write positive reviews, offer suggestions, etc.
- Survey Support : We create power-packed surveys and utilise maximum web channels to retrieve significant trends and opinions regarding your brand.
- Semantic Analysis of reviews to find popular words, common phrases used in reviews.
- Brand building and brand compliance.
- Engagement through all social channels, SEO efforts, and blog support will help you establish your brand in the hospitality industry.
Why Dreamworth Solutions - The Best Hotel Reputation Services Partner?
- Complete understanding of the hospitality industry
- Skilled and experienced staff
- Cost-effective packages
- A powerful experience in the domain of digital marketing
- A techno-friendly and modern approach
All hospitality industry stakeholders accept the power of digital media and strong digital presence in order to meet their business goals. Customer reviews, feedback, comments keep the ability to make or break future customer and business relations, and hence a powerful reputation management system is the need of the hour. If you handover this responsibility to us we will not leave any stone unturned by taking care of negative reviews, negative content, query response, blog and social media content, and improved appearance in the search results. You can rely upon us for creating a great defense against negative stuff, deliberate targeting, and competitive attacks. Getting connected with top Hotel Reputation Management Company like us would be a great move to establish your web brand, tackle competitors, and expand your honest customer-base.
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