We all are part of a Mobile-first world. The count of mobile users and their time spent on mobile devices is increasing day-by-day. Mobile Commerce has turned out to be a significant business term and that’s why marketers need to align mobile marketing plans in their digital marketing campaigns.
In simple terms, mobile marketing can be considered as the art of advertising your brand and business to convince, connect, and convert deals with mobile device customers. In this way, Mobile Marketing assists targeting prospective customers who are basically smartphone users and personalised, time and location-based information allow making mobile marketing campaign a huge success.
We Dreamworth Solutions is a reputed Digital Marketing Company in Mumbai that offers various business marketing services to the clients of different domains. Being an authenticated service partner for your Digital Marketing requirements we are ready to reveal various secrets of Mobile Marketing services through this platform. We are pleased here to provide an ultimate guide to direct and educate our readers on various aspects of mobile marketing services. At the end of this web page, we have also provided information on our contribution to mobile marketing services that make us the top visual content marketing company in India.
Mobile Marketing - Introduction
Mobile marketing is an important digital marketing strategy that has multiple channels and it is intended to reach a target audience on their Smartphone devices, tablets, and/or other mobile devices like kindle through friendly websites, social media, email, SMS and MMS, and apps.
Mobile is an essential requirement for everyone and it has changed the lives substantially. Everything that can be accomplished through a desktop computer is now assessable on a Smartphone or mobile device.
Therefore, mobile devices have offered a great way of marketing to reach a global audience in cost-effective ways. For this, the marketer just needs to plan a sound mobile marketing campaign that can address all requirements of marketing efforts and plans in the right direction.
The Smartphone has been a great tool that is empowered with a range of advanced technologies like -
- Location-based service (LBS)
- Augmented Reality and Virtual Reality
- Geo-fencing systems
- GPS messaging
- 2D Barcodes
Popular Mobile Marketing Strategies -
- App-based marketing
- QR codes
- In-game Mobile Marketing
- Mobile Search Ads
- Mobile Image Ads
- Social Media Marketing
- Location-based Mobile Marketing
Once you finalise the right fit of strategies for your mobile marketing campaign, you can plan ahead a sound strategy for the mobile marketing approach.
Helpful Tools For Mobile Marketing Campaign
There is a rich range of mobile marketing tools that can help you in various functions and tasks like mobile-friendly advertisements and memes creation, customising dashboards that can be accessed through a mobile device, development of mobile apps, help for social media integration, etc.
According to our Digital Marketing experts below is the list of mandatory tools that can leverage your mobile marketing campaign -
- Tools useful for Social Media Integration In Marketing Plans
- Tools Beneficial For Content Marketing
- Tools Recommended For Mobile Site Management
- Google’s Mobile - Testing Tool
- Google Analytics - User Analytics and Reporting Tool
- Google’s PageSpeed Tools
- Tools for Advertising
- Mobile Pay
- AdWords Performance Grader
- Mobile Time Management Tools
Steps Involved In Mobile Marketing Strategy
Mobile marketing strategy formation is a stepwise and systematic approach that necessitates the following steps -
- Step 1 – Efforts To Create Mobile Buyer Personas : An audience buyer persona is a great tool to understand the audience for any marketing campaign and it is equally important for a mobile marketing campaign as well. A buyer persona is an analysis of your customers from various perspectives that mainly includes their profile with job details, background, goals, preferences, habits, challenges, objectives, etc. This profile can help you greatly in finalizing marketing campaigns with adequate and attractive messages to your target audience. Habits like opening emails on mobiles, finding offers on weekends can provide you major insights while formulating your mobile marketing campaign. Google analytics tools are better options to understand the target market precisely. A/B testing also provides major insights on the success rates of email campaigns, attractive and engaging content, user's behavior and response to the campaigns, etc.
- Step 2 – Setting Goals And Objectives : Answering the following questions can help you in setting objectives and goals for the mobile marketing campaign.
- Current scope with mobile - apps, social media, friendly website
- The initiative started in a mobile marketing campaign and its performance.
- Major objectives for considering mobile marketing in your overall marketing strategy? Future expectations from the strategy.
- Key audiences for a mobile marketing plan?
- Customer persona and there mobile usage patterns.
- Cross-channel engagement of the audience.
- How are you engaging your mobile audience cross-channel?
- Step 3 - Setting KPIs : Determining realistic, practical, and measurable KPIs helps in defining your mobile marketing campaign’s success. For example -
- Engagement - user engagement with catchy content, mobile responsive website, SEO friendly
- Acquisition - Appropriate Call-To-Action. Emails with adequate buttons. Mobile optimized forms.
- Customer Service - Focused service, vision to find new opportunities, user-friendliness- several platforms availability, click-to-call buttons.
- Step 4 – Monitor And Assess Mobile Metrics : Google Analytics is beneficial to find various metrics and achievements-
- Mobile behavior data provides information on how efficiently your mobile content engages your users.
- Mobile conversion data will help in finding whether or not some of the key landing pages need to be optimized and improved for mobile browsing.
- Qualitative and quantitative analysis of users from various perspectives
- Device-based use and analytics of users
- Pageviews, bounce rate, information of referral sites, search queries.
Putting It All Together
E-Commerce solutions are highly beneficial to all-sized businesses. Our perfect and custom-built e-Commerce solutions can leverage your web presence and highlight your offers by personalizing your e-commerce portal.
We Dreamworth Solutions are the most trusted software development and Digital Marketing Company In Mumbai offering elite services and feature-rich solutions and suites to our patrons. Dreamworth Solutions provide elegant and business-oriented solutions that are modern and unparalleled to assure reputation and publicity in the marketplace. Our company has a legacy of a flourishing decade completing our commitment to the best services since then. With our commitment, expertise and hard work, we are now considered as one of the best digital marketing companies in India. We promise about your 100% satisfaction through our services and the quality of the right projects. Let’s team up for the most proficient experience.
We have qualified and highly skilled digital marketing, SEO, content management, business analysts, and social media teams that provide and support an enthusiastic work environment at our end. The highly competitive atmosphere on the net, consumer demands, and availability of the latest web development technology drives our skilled developers to develop high quality and rich software solutions for your business so it gets the necessary output.
You can talk to our sales team or analysts for attractive offers related to mobile marketing like a free SEO audit, A/B test guidance, consulting services, content audit, etc. Once you receive our reports you can proceed further for a mobile marketing campaign powered by several services like content management, website optimisation, social media campaigns, website design and SEO, etc. We will not make any fake promises about traffic increase and rank uplifting because we follow strictly Google’s guidelines and being honest and trusted Digital Marketing Company in Mumbai we will not misguide our readers for any reason, but we assure that our worth services will amuse you and reinforce you to renew the contract every year.
Dreamworth Solution’s Services For Mobile Marketing
With our quality mobile marketing services, we will try to improve your brand digitally. For this, we will focus on the following services.
A mobile-friendly website is an obligatory requisite for any digital business. For search engine like Google “mobile-friendliness” is indicated by
- No need for side-to-side scrolling or zooming for the content.
- Right and precise fit of images and content.
- Content and images load quickly.
- No mobile-specific errors.
The use of Google’s mobile-friendliness tool is expected to check your website score. Our app development team will also take special efforts on the UX factor which matters a lot in purchase decisions and buying cycles.
Mobile Advertising and Branding For Email
Most email marketing partners will use responsive website design—a framework that helps in formatting web page content for optimal navigation and viewing on any device. For the Email campaign, we suggest some specific considerations for designing email CTAs for mobile users specifically.
- CTA must be placed early in the message or even above the fold.
- Make buttons design at least 44x44 pixels, making them easily “tap-able.” By thumb.
- From field text size - 25 characters and subject line size - 40 characters
- Optimum landing pages that will assure better experience to the user on the business website too.
SMS and MMS Marketing
SMS, a common abbreviation for “short messaging service,” is an essence of mobile marketing service because it sincerely puts into context how mobile marketing campaigns will be, custom message to the users and many more user-specific marketing approaches.
Marketing on mobile devices is an easy and efficient way of marketing because its open rate is considerably higher than the other channels.
When approaching someone on a mobile device using email, SMS, GIFs, or MMS, you are directly reaching that person. Hence it is obligatory to keep your tone and content respectful, personal, and clear. Following guidelines will be beneficial :
- Lesser than 160 characters.
- Don’t use abbreviations.
- Valuable offers.
- Clear information about the sender.
- A simple call-to-action mechanism.
Proper Use Of Mobile Apps In Campaign
Special efforts in Mobile App development by considering its utmost importance in each stage of the purchase cycle -
- Use of app for acquisition
- Additional content delivery on the app
- The app designed for user engagement
- Free offers and trials
- CRM and loyalty benefits to the customers
Mobile marketing has important features of push and in-app notifications that can be best used for mobile marketing campaigns.
- Push notifications : Push notifications are nothing but messages or alerts created by your app to the user. These notifications appear on the home screen of a mobile device regardless of the user’s engagement and association with the app. Applications of Push Notifications
- Reminders and alerts
- Promotional messages
- Calls-to-action for particular events
- Highly personalised messages
- In-App Notifications : In-app notifications are beneficial to direct your user’s attention to particular actions, messages, events, and functionalities within the app, and hence In-app notifications are key tools for user engagement. These communication media offer a way to be more personal and creative as compared to SMS or push notifications. In-app notifications can be employed for -
- Introducing new app functionality to your users.
- Send messages to drive more users, promote engagement with quality and engaging content pieces.
- Drive more conversions by offering targeted CTAs at particular levels of engagement.
Both push and in-app notifications are instrumental ways to reach your audience because they’ve already spend the time to engage and know about your brand by downloading your business app.
We will be glad to offer you the right mix of services that will leverage your mobile marketing campaign exceptionally. Our analysts will study your existing marketing plans and thereafter a new strategy will be finalised for your brand promotion purpose.
Once you share your marketing, ORM, SEM, SEO or content development requirements, we will provide the most excellent digital marketing service package to you. Our software maintenance, upgrade and migration services are also excellent. Our huge client base is spread worldwide and is highly contented with our services. You can check our success stories and client testimonials on our website for further reference.
Dreamworth Solutions endeavour right to equip its clients with the best digital marketing services in the industry that help in formulating and organising complicated business applications in an easy way. If you are looking for a digital marketing partner that develops and organises strong, scalable and extensible promotional campaigns to fulfill your requirements and to build the best brand reputation in the marketplace Dreamworth Solutions is the right choice for you.
Once you select us as your software development, SEO, or Digital Marketing partner the next journey will be smooth, delighting and easy for you. Our business analysts will precisely understand your digital marketing campaign requirements, and the technical team will take care of the best possible and suitable services solutions for you. Dreamworth Solutions a leading SEO company in Mumbai, also provide the best maintenance and post services for further ease. No software technology is a bar for us. However, our business team will suggest you the best platform that will fulfil your requirements. Feel free to contact our technical or business team at any time for your Software or digital marketing requirements.