Email newsletter - one of the traditional yet most effective techniques of online marketing. An online marketer might think about engaging users, selling more products, getting more conversions, and just staying top of mind for their prospects, a one-stroke solution to achieve all these objectives is planning an email newsletter campaign. If you are planning to reach your existing and potential customers newsletter is the best option to try. Email newsletters are more revenue-generating and cost-effective ways of digital marketing. Newsletter offers a great marketing option with the utmost creativity and diverse content types to engage your audience intellectually. However, creating a fantastic newsletter is not that easy because it requires adequate knowledge of content crafting, user engagement ideas, and hold on the language. In short, newsletter content creation is a highly professional task and we can do it on behalf of you.
We Dreamworth Solutions a pioneer in the digital marketing industry has devised exclusive newsletter content writing services for our patrons. Our experience in content marketing is just matchless with more than 1000s of content projects, execution of rich content creation projects, and skilled resources to cater to your content creation requirements. With this web-page, we are educating our readers about newsletter marketing techniques.
Email Newsletter - Introduction
An email newsletter is an effective and most reliable way of online marketing. At some point in our lives, we all have received email newsletters in our inbox. Email newsletters directly communicate with existing or prospective consumers of your brand. An email newsletter can perform as a goldmine for a business if newsletters are created professionally. If you deny investing money and time in newsletter creation, the email campaign is going to be a time waste by increasing your unsubscribe rate.
Email Newsletter - Purpose
The newsletter can be composed for several purposes such as sharing of product information, offering coupons, providing tips, and promoting your web presence. In the next section, we have shared several newsletter content ideas that can help you in planning your newsletter campaign for various purposes. A great newsletter campaign is aimed at engaging users by adding value to their services and at the same time leveraging your brand on the web.
What is newsletter marketing?
Newsletter marketing is the marketing strategy employed by companies wherein they send informational and product-centric content through an email newsletter to the subscriber of potential and existing customers. Most of the businesses create newsletters to keep their brand top-of-mind for customers, creating sound authority in the space and notifying prospects of new offers that may sound interesting.
Newsletters Campaign Success Measurement
An email newsletter campaign should be planned with quantifiable and measurable business goals such as -
- Expand email list, measured in terms of subscribers count.
- Increase newsletter reading rate, addressed by open rate.
- Accomplish the desired goal like website visits measured by click-through rate.
- Increase the purchase rate.
Once these goals are finalised, a newsletter campaign is kicked-off to maximise sales initiatives and brand awareness efforts.
Ideas For Newsletter Content
1. E-course or online training: It is a popular newsletter that works as a lead magnet to increase subscribers. In this type of newsletter, training material triggers a business by offering valuable course stuff to the customers.
2. Letter from the President, CEO, or top company executive: It is a great idea to draft letters that humanize the company and make readers feel like they are most valuable to the highest management.
3. Success stories of customers: Customers love to read about your success stories, customer spotlights, and how your service helps them. Every digital marketer deeply understands the significance of a fantastic story from the marketing perspective.
4. Testimonials: How’s the idea of sharing captivating testimonials through an email newsletter? It also showcases how efficient the services you provide to your client base.
5. Employee profile and achievements: Sharing employee spotlights, employee profiles helps to humanize the company and brand and thereby it increases your brand power.
6. Industry-specific news: Business newsletters provide an excellent option to inform your client-base and readers about industry updates, new launches, and changes in the industry.
7. Company News: All successful marketers always prefer to share the company’s newsworthy stuff through a newsletter, press releases, and any other channels. Newsworthy stuff can include recent launches, new research, tie-ups, and partnerships or announcements of a new location.
8. Feature narratives: Also known as feature stories or soft news, these engaging stories are not the direct coverage of news events and but they tend to emphasise on a single entity or individual. A feature narrative can cover the portrait of the company’s founders, any historical event associated with the company, and a buyer persona.
9. Editorials: Is not it a brilliant idea to project your company as an intellectual capital by providing content pieces written by senior executives that reflect the opinion of your company or brand on a specific subject. This newsletter idea is the best way to reveal about new industry trends, your company mission, and other intellectual topics and happenings.
10. Educational articles: The power of the newsletter is as strong as any blog. You can provide educational articles to educate your readers through an email campaign.
11. Reprints: A creative digital marketing agency also suggest an option of reprinting classical stuff published somewhere else. While using this idea be careful that it’s not your regular strategy and you specify appropriate source credits.
12. Excerpts of the blog: You can share your blog links with attractive headlines like “5 blogs you must read in this month” or other creative captions.
13. Attractive offers or coupons: Newsletters, being great marketing tools are aimed at generating leads and maximizing sales. You can encourage readers for repeat purchases with free trials, valuable discounts, product demos, free resources and services, and other offers.
14. Q and A: You can make the newsletter more friendly and engaging by including Q and A i.e. question and answer section in it. It also reduces the load of customer support emails.
15. “Column:” based write-up: You can give an additional twist to the email newsletter by creating a column. But for this column writing task, you should employ the resources with relevant experience and uniform writing flair.
16. Feedback, polls, and surveys: Leverage newsletter platform to know about your customers, their demand, and expectations.
17. Statistics, figures, and infographics: Creating eye-catching infographics with company-related statistics and figures can project your company at its best. It is a pleasing way to provide significant insights relevant to a brand.
18. Interviews: Allow your newsletter to be more effective and valuable by including exclusive interviews such as industry expert’s interview section, celebrity talk, or guidelines of influencers.
19. Product reviews: It is a routine deal for businesses to review other’s products and offer gratitude to your product reviewers.
20. New product or service announcements: You can make your subscribers feel special by sharing information about the new product or service you’re offering. This special treatment will turn them into repeat buyers and brand promoters.
A Typical Format Of The Newsletter
Although an email newsletter can be crafted for various reasons, a typical format of the newsletter contains the following sections.
Motivational presentation
- Appealing headlines: A great heading and halfway crossed!! A creative and compelling headline entices the reader to open the email and go through its content.
- Relevance and regularity: The newsletter content should be specific, fresh, and precise to the target audience and the marketer should follow the regular timeline to send newsletters.
- A strong and creative call to action: Every newsletter should contain the desired action to be initiated by the user. You can show a bit of creativity while designing strong CTAs that will retain and attract users to the business website.
- Clear and crisp format: If users are confused by the formatting pattern, they will possibly unsubscribe or be disengaged with the stuff.
- Mobile responsiveness: By considering the extensive use of mobile devices companies need to confirm that their newsletters are optimised for tablets and smart devices for the best results.
- Unsubscribe: Businesses should keep prospects as happy as possible even if it is by unsubscribing their newsletter.
- Incentives: Rewards and incentives will motivate subscribers to share your content and even proceed further for the purchase transaction.
- Terms and Conditions: It is a good idea to clarify your terms and conditions to the user. You can assure them of the security of their data, credentials for winning their trust. More formally, you can include a link to the company privacy policy in an email newsletter.
- Images and Source credits: It is the best industry practice to include images and source credits in the email newsletter. This practice also prevents you from plagiarism and its consequent legal actions.
Final Thoughts By Dreamworth Solutions
Effective newsletter writing is highly proficient work. Our content team comprises of talented, qualified, and specialized copywriters. We allow our newsletter writing service clients to enjoy our proficiency and commitment at its best.
Being an old player of the content marketing industry we would like to warn our clients that a poorly composed newsletter can be a business disaster.
Through a combination of creativity, research, and writing skills our gifted content writers can deliver highly influential newsletters that produce and cement your authority, brand awareness, and brand value in the eyes of your clients.
Newsletter creation is a highly creative, skill-oriented task and if executed locally without professional help it can harm your brand. It is a mere increase in your unsubscribe rate affecting your web presence. Hence successful marketers play a safe game by hiring a professional content marketing agency for the creation of a winning newsletter.
We Dreamworth Solutions offer exclusive and well-designed newsletter content writing services to keep your clients, prospects, and employees hooked by regularly sending them a great and engaging newsletter. Our writers perfectly understand that this newsletter is a great tool for our client for increasing the client’s social trust and create credibility around the brand.
By hiring Dreamworth Solutions for newsletter composition services, you will get -
- 100% original and plagiarism free content
- Urgent, periodic and timely deliveries of newsletter copies.
- Proofread copies with 0 Mistakes!
- Unlimited Revisions by clients.
- 24/7 Customer Support
- Ghostwritten content - All rights reserved by our clients.
- Additional support for email marketing or any other digital marketing service.
- We are SEO experts!!
We have created newsletters for(and not limited to) :
- Company Newsletters
- Print Newsletters
- Informational Newsletters
- Interview Newsletters
- Survey and Feedback Newsletters
- Magazine Type Newsletters
- Promotional and Marketing Newsletters
Just 4 steps to start your newsletter campaign
- Share details and place the order.
- Get a copy of the newsletter on time from us.
- Suggest changes and revisions.
- Engage your users with an unforgettable and engaging newsletter.
Why It Is A Job Of Professionals?
- It is not your core job.
- Being an entrepreneur you might have endless other duties in the pipeline.
- Crafting a poor newsletter is just a waste of time.
- Professionals assure good ROI through an email newsletter campaign.
How We Will Support You?
- Brainstorming content ideas
- Sharing SEO guidelines
- Competitor analysis
- Creating best content
- Content marketing support
- Content optimization
- Meeting your timelines
- Securing you from plagiarism and its consequent legal actions.
- Multilevel editor and proofreading support to achieve 100% accuracy.
It’s Your turn
How was our attempt to produce the best newsletter drafting guide? I hope you like our content. Stay hooked with our website for more and more technical and engaging content. You can contact us for your newsletter content writing requirements.
For more details call us on 8657357244
Or drop an email sales@dreamworth.in
