The company brand image in the online community is of utmost importance lately. This image built across this community, which includes the entire web page, that is, the search engines, forums, blogs, news site, social networking sites, etc., helps to instil faith or belief in the hearts of people, and this can be termed as reputation. Reputation here can simply be pronounced as, what your client, your subscribers, your viewers, or your customers are thinking and speaking about you and also expressing it on the online community platform.
In a simpler way, online reputation means how others see you, when they find you online, this is because of the reputation created and this, in turn, builds your reputation further. At times when your reputation is at stake and it looks like a chimera, it needs management, and if you are at that point of requirement and are nonplussed, you are surely at the right place for a definite solution. We have a team of aficionados with experience and ideas to manage a company’s reputation and are one of the leading online reputation management companies in Mumbai. We provide assistance throughout India and we have thousands of happy and satisfied customers internationally too.
What is reputation management?
When you are a brand online, your reputation is everything and is the deciding factor whether you are staying in the race or not, the conversation that happens about you online decides your reputation. These days, the internet is the ocean with every information that people want to fetch. When the information about your brand is live online, it becomes important whether the information is speaking for you or against you, then, it becomes our duty to deal with such online conversations, apply some techniques and strategies to ensure that the people find the right source of information or material, when they look for you on the internet is all positive and good on your behalf. Also, the purpose is to create a balance and counteract misleading trend and allow you to put the best foot forward, in front of the people watching you online.
Why is it important?
The reviews, the suggestion, the discussions, and the social media mentions, that take place on an online platform decide what people are thinking about your company. These responses are of the clients or the customers who are happy or maybe disappointed. This builds the reputation of your company on an online platform.
So online reputation management or ORM manages such feedbacks prevailing online from the public’s perception about a person or an organization. With this, we can minimize the threat and protect our system from possible misuses and abuses in the network that are intangible. If you are an e-commerce website, reviews and comment posts by your customers make others buy or leave the products.
According to one of the researches, maximum customers tend to check for reviews before buying anything, or from anyone. If you are a blogger/influencer/politician/big corporate, your image can be built or overshadowed by the negative comments. In fact, this is an emerging problem of all the online influencers. This has also subsided the number of subscribers they used to have.
The Internet is a repository of data, full of information. Not only do people view the Internet as their first choice to seek information, but they also trust what information it provides them. Most importantly, they make decisions based on what they find on the internet.
According to a study
- Two out of three people see the Internet as the most reliable source of information to understand a person or a business.
- 70-75% managers who appoint candidates, have rejected them because of something they found on the internet online.
- While looking for a local business, 95% of people read online reviews about the products and decide whether to buy or not to buy.
- Over 80% of reputation damage comes from a mismatch between the buzz or the hype that is created around the product and the reality of the product.
When we look at such statistics, which are the results of research or a study, it is clear that whatever happens on the online platform affects your entire business.
- Building components of online reputation : We can build our online reputation by analysing the three components and these are also the components we claim to help the company promotions or branding are Earned content, Paid content and Owned content.
- Earned Content : This is the content that you have earned on the internet with your product quality, these are the reviews of your clients or the customers, as well as the social media shares, re-posts of your content and the mentions of the company or the business. This online information about your business can be providing you the free publicity, but when it comes to social media, the content is more prevalent and has the ability to go viral.
- Owned content : This is the content or the materials you create by yourself online, this is your own website or blog or the social media platform. You have total control over these contents as you are aware of what you post over the social media channel like Facebook, Twitter or on Instagram.
- Paid content : This can be the form of Pay Per Click (PPC), advertising, display ads, the paid social media promotion, and also the paid influencers or bloggers, and such forms of content, you will have to pay to promote your business; this is a form of content usually used in conjunction with earned and owned content.
With all these three components the online reputation is built and hence, how the company is seen online is dependent on how these components fare.
How do we fix it?
With, Online Reputation Management (ORM) being one of our proud services, our teams follow some basic steps : -
- Our team strategist creates a strategy where our team monitors your brands or social sites using listening tools, analyse them and plans on implementing next moves.
- Develops brand advocates for the promotion of the brands.
- Quickly fixes adverse situations, if any.
- Boosts your brand’s rankings by using advanced Search Engine Tools and also provides personalized SEO.
- Sometimes, if needed, we construct your online presence- anew.
To rectify and manage the reputation, you would need a smartly-skilled team and the company who believe that maintaining the reputation of your online presence is their first priority. Further, you would want to opt for the services of one of the top online reputation management companies in Mumbai, India. We, Dreamworth Solutions, fit the context of your needs and are here with some great strategies and tools to help you with the management. We know how ORM can represent your image on the internet and hence the main benefits of Online Reputation Management (ORM) is all about maintaining a positive image of your brand so that your potential customers would not think twice while making a purchase of any product from your brand. The ORM provided by us can greatly assist your business and brand, as we know that it is highly significant to monitor your online reputation, at the same time eliminating the effect of all the negatives.
Using customer feedback, we try to solve those problems before they damage the individual’s reputation. The main agenda and our aim is to suppress the negatives while highlighting the positive results. It is very important to implement ORM as it is astonishing to see how a company can gain benefit with its proper implementation.
How we help you with Online Reputation Management?
We have specific services that are provided in the ORM.
- Reputation analysis : We can begin by analysing the kind of image you or your business currently have online. While considering these things in the account, we develop a campaign that will repair the damaged reputation and boost a positive image online.
- Review management : We have an efficient team which deals with a number of review sites where you can guide your customers to post reviews. In this way, we promote the positive reviews of your business with the help of your own customers and alert you to the negative ones. These complaints can be addressed without taking a hit to your business’ reputation.
- Brand protection : We take a number of steps to help ensure that once your online reputation has been repaired, it stays positive. We also take charge of responding to negative online articles, by creating microsites to boost positive content and creating and then distributing press releases in order to help and generate more backlinks to your websites and this increases your domain value.
- Rebranding : If your business's reputation is in a state where other strategies that we tried- such as creating positive content to overshadow the negative content off the first page of the search reviews are not working, then we can go ahead to create a rebranding campaign. This campaign involves redesigning of website, content refurbishing, domain renaming, server migration, and rebranding of the customer service.
- Social media : Our esteemed team helps you in developing and enhancing your social media which helps in building customer relationships and leads in pushing negative content off the first page of any of the searches.
- Websites : A perfect website has a perfect impact on customers; hence a strong website is crucial for a good reputation. We can analyse your existing website and suggest and recommend improvements. Improvise the standard SEO techniques, we can also constantly experiment with new techniques and monitor the keywords and the Google algorithms to ensure it is up to date.
We mainly believe that every business needs a different approach, services and strategies according to the type of business they own, the area of their operation, the customers, etc. In short, the way we deal with the ORM differs for different clients and their needs.
We, the Dreamworth Solutions Pvt. Ltd., are a privacy conscious service providing company; hence we are appreciated and pronounced as one of the best Online reputation management companies in Mumbai, and also pan India. We believe in placing forward our client’s best image and we do it by-
- Engulfing positivity of your brand against negative impacts.
- Making regular amendments on your site.
- Implement strategies to stay ahead of your competitors
Perks of choosing Dreamworth:
One of the benefits of opting services from the customer’s acclaimed best online reputation management companies of Mumbai, we provide a wide range of services, from helping you overcome the reputation attack to monitoring your social media platforms and managing the online reviews. Our enthusiastic and skilful team is able to handle all of the main tasks, what both businesses and the professionals are looking for, in an online reputation management company service. We strongly believe and stand by the company values and safeguard the privacy of our clients.
Another major advantage of choosing services from us is our add-on services for digital marketing. You can avail services required for enhancing your business online such as Search Engine Optimization (SEO), Social Media Marketing (SEM), Social Media Optimization (SMO), Pay Per Click (PPC), e-mail marketing, local SEO, website services such as website designing, development, re-designing and revamping and so on with numerous add-on services.
Once you step into Dreamworth Solutions Pvt Ltd, you can find it as your one-stop answer to all your Digital platform related questions.