A press release can be defined or stated as a short, captivating news or story written and sent to targeted members of the media. It can also be quantified as a written communication directed at members of the news media for the purpose of announcing something evidently.
The goal of a press release is to magnetize many viewers. The press release must consist all the essential information explaining( who? what? where? when? how? and why?) in order to easily explain one's story or point of view. The Small Business Encyclopedia defines press releases also known as news release as "brief, printed statements that outline the major facts of a news story in journalistic style"
A standard press release must read like a news story, written in third-person, citing quotes and sources and containing standard press release information.
The Importance of a Press Release
A press release is a communicative tool by its nature that lets users know about one's company and website. Press releases communicates with its users as well as with the search engines. This states that they should also be written for SEO, as they will further help the site to be optimised, viewed as well as ranked by search engines.
- All businesses can benefit from press release distribution-
A press release distribution is beneficial for all kinds of firms big or small. It's cardinal to have effectual stories that can help get coverage in various platforms to be published.
- You can boost your company’s visibility-
It is an essential factor for small or large scale business. By clinging to an unending press release distribution strategy, a brief description about one's business and its whereabouts can be stated .Also its possible to gain more attention over time and a mutual trust will be developed.
- Use your news to get more customers-
The media is no longer the only audience to be addressed. People across the globe read news online every day. Many of these people turn to be one's customer. A press release must be written keeping customers or clients in mind, but also must be watchful to see that a press release is not turned into an advertisement.
To summarize a press release enables one's website to communicate changes, events and news regarding business. Press releases have adapted to help companies get valuable publicity for spreading their message.
DreamWorth Solutions Pvt Ltd. is a digital marketing company in Pune which can help promote your business by writing pertinent press releases regarding your business. A group of versatile and passionate writers will display the magic of words by writing press releases and aggrandize your business aspects.