SEO Company In Delhi
SEO is a well-known technical term used these days and it stands for “search engine optimization.” The term SEO relates to improving both the quality and quantity of website traffic, exposure and strength of your online brand, through organic or non-paid search engine results. SEO is mainly about finding people’s online interests and patterns, getting insights on what people search, and what they seek. In simple terms, it is related to finding the words used by people, their favourite content, and thereby crafting your website content. Although the acronym SEO takes us to search engine mechanics, it is more related to people's choices and online usage patterns as SEO indicators. However, understanding user intent is one side of the coin the other one is to suitably delivering everything and easy to find manner.
We Drewmaorth Solutions, a brand name in Digital Marketing and SEO companies in Delhi offer a variety of digital marketing, SEO services to delight our customers. Hence, we are an authentic resource to enrich your SEO concepts through this platform.
SEO—Introduction
Search engine optimization (SEO) is mainly the way of obtaining website users or traffic from “free” or “organic” search results through various search engines like Google or Bing.
The basic mechanism of all major search engines involves its primary search results that are ranked depending on the relevancy of the website content with the user query. These results are denoted as organic results because they are free and not driven by paid advertisements.
Search engine optimization framework and activities help maximize the number of visitors to a specific website or web page by confirming that the website appears in the top organic results for a specific user query.
SEO Process In Detail
SEO is composed of a comprehensive framework of rules and tasks.
For better understanding SEO can be classified into three major activities.
- Technical SEO: - The technical SEO aspects ensure that search engines can crawl and index your website or web pages without any issues.
- On-site SEO: - Rules to be imposed on your website and web content to make it search engine optimized.
- Off-site SEO: - A framework to promote your website or blog on various platforms in order to increase its search engine rank.
Let's dig deeper into this three-fold framework of SEO.
- Technical SEO - The initial stage in the SEO framework is termed as technical SEO. As the name suggests, technical SEO has nothing to do with the website content or with website endorsement ways. It is everything about making the job of search engine crawlers simple by making necessary configurations. SEO team needs to note that if the website faces issues with indexing and crawling it can drop off its SERP ranking.
- On-site SEO - The second stage of the SEO framework is On-Page SEO. On-Page SEO mainly concerns with the website content and other elements present on a page.
Unlike technical and off-page SEO, the on-page SEO is intended to provide search engine crawlers necessary signals so that they can truly realise the meaning, reference, and context of your content. The mechanism of search engines is that they find enough signals to get the context of the page and they never read a page like a human. Various signaling methods used by search engines include SEO keywords, website structure, headings, image SEO, title optimizations, structured data markup, etc.
On-page SEO has the capability of improving the usability and credibility of a website or blog by offering engaging and useful content.
- Off-site SEO: - The third stage of the SEO framework is Off-Page SEO.
The third stage of SEO framework involves methods that help to ranks web pages higher in the SERPs but through off-site SEO techniques i.e. by link building, reciprocal linking and other promotional activities.
Working of Search Engines
Search engines work by three primary functions.
- Crawl: - This step involves searching or scouring the Internet for content, and looking over the code or content for each URL they get.
- Index - Store and manage the content received during the previous crawling procedure. Once a page acquires the index, it is ready to be displayed as a result of respective search queries.
- Rank: - Offer the pieces of content that will optimally answer a user's query, by organizing results from most relevant to least relevant.
More Technical Aspects of Search Engine Working Mechanism
- Crawling - As discussed in the previous section crawling is the discovery or searching process in which search engines execute a team of robots popularly known as crawlers or spiders to get new, fresh, and updated content. Here the content can take different forms like a webpage, an image, a PDF, a video, etc. And last but not the least many times content is discovered by links.
- Indexing - Through indexing stage search engines process, manage and store information they receive in an index which is a big database of all the content types they’ve fetched and that serves capabilities to fulfill user queries.
- Ranking - When the user provides a search query, search engines find their index for highly relevant and suitable content and then reorders that content to solve the searcher's query. This ordering process of search results by relevance and context is termed as search engine ranking. The thumb rule clarifies that the higher a website is ranked, the more relevant the website content is to the user query.
White hat vs Black hat SEO
"White hat SEO" is one of the common terms in IT paradigms and it refers to SEO techniques, best methods, practices, and strategies that adhere to search engine rule. Its emphasis is on providing better value to users.
On the other hand, "Black hat SEO" denotes techniques and strategies that endeavor to spam or fool search engines. Black hat SEO strategies can put websites at huge risk of being penalized and/or de-indexed i.e. removed from search results creating major complications to it. Black hat SEO is another reason to be cautious while choosing an SEO partner or agency.
SEO Campaign Goals
- Measurable: - Goal must be measurable in terms of metrics because trackless things cannot be improved further.
- Specific: - Goal must be specific, vague goals cannot clarify your way to success.
- Sharing of goals: - Sharing and writing down goals can improve the chances of meeting those goals swiftly.
Measuring SEO Performance
After setting precise goals for the SEO campaign these goals need to be evaluated with the help of additional metrics. These additional benchmarks can aid you in keeping a better pulse on your website's health and progress.
Engagement metrics
Noting the behaviors of your website users. Engagement metrics are intended to answer the questions related to user patterns and user behaviors after visiting a website. The most popular engagement metrics include--
Conversion rate
The conversion rate is determined by the number of conversions for a specific single action/goal divided by the count of unique visits. A conversion rate can be applied to any specific action from email signup or login, or to purchase or to proceed for account registration. Conversion rate is an excellent metric for gauging the return on investment (ROI) your website or portal traffic might produce.
Time on page
It mainly deals with the question--how long did people engage on your webpage? If your blogging or business website has a 2,000-word blog post that engages visitors for an average of 10 seconds on, it is hardly possible that this content is being consumed by the readers. While talking about time on page metric it is necessary to consider the intent of a page. For example, “Contact Us” will have a low average time as compared to other pages.
Pages per visit
This metric is significant in the journey of conversions through different stages. If your set goals are independent of other pages on the business website then low pages per visit are not that significant.
Bounce rate
"Bounced" sessions denote that a user visited the page and straight away left without browsing your website for further web pages. Many online marketers try to reduce this metric count because they believe this metric is related to website quality, although it tells us hardly about a user’s experience. In many kinds of research-based studies, a considerable bounce rate is observed for redesigned restaurant websites or portals that are doing better than ever. Many times, people visit websites for getting information like business hours, menus or even address. Therefore, a better metric to judge website quality is scroll depth.
Scroll depth
This considers how far visitors scroll down specific webpages. Are readers reaching important and bottom-line content? If not, it is advisable to check different ways of offering the most useful content higher up or above the fold on your page. Consider offering multimedia, contact forms, and other critical content in this way. Content quality also matters a lot. It is good practice to avoid needless words. Google Analytics can provide you better insights on this scroll depth metric.
Scroll depth
This considers how far visitors scroll down specific webpages. Are readers reaching important and bottom-line content? If not, it is advisable to check different ways of offering the most useful content higher up or above the fold on your page. Consider offering multimedia, contact forms, and other critical content in this way. Content quality also matters a lot. It is good practice to avoid needless words. Google Analytics can provide you better insights on this scroll depth metric.
Search traffic
The ranking is a major SEO metric, but the assessment of the website’s organic performance can’t stop by considering only ranking. If your website ranking is good but the site is not getting any traffic, definitely there is a problem. Google Analytics precisely determine how much traffic is driven by the search.
From Dreamworth Solutions’ Desk
We Dreamworth Solutions a brand name in SEO, Digital Marketing and various Software Development services are glad to offer and inform you about various services provided by us. With the help of our highly experienced and skilled IT professionals, we have been able to delight our customers with best in class SEO and digital marketing services that gained us a reputation as the best SEO company in Delhi.
Our broad spectrum for SEO services includes the following services.
- SEO Audit
- SEO Consulting
- Website Quality Audit
- Link Building
- Technical SEO
- Blog and Article writing services
- Website design and development
- Penalty Removal Services
- Mobile SEO
- Content Management
- Competitor’s Analysis
- Keyword Research and Stuffing
- Social Media Promotion
- Maintenance
- Website Analytics
Once you share your SEO requirements and other business scenarios, we will provide the best software service package to you. Our software maintenance, upgrade and migration services are also well admired and our happy and satisfied consumer base is spread globally. You can check our success stories and client testimonials on our website for further reference.
Once you select us as your software development, digital campaign or SEO partner, the next journey will be delighting and trouble-free for you. Our business analysts will precisely understand your SEO service requirements, and the technical team will take care of the best possible SEO work out for you that will bring your website in top search results. For SEO services we will not commit any false promises regarding traffic increase and rank uplifting because we adhere to only standard SEO practices and we also warn our readers to be cautious while choosing an SEO agency. There is an increasing trend is observed for link buying, reciprocal linking, and other malpractices. However, if you are already victimized and penalized by Google for this attempt, we will try to handle the situation by our penalty removal services and that too in the limits of rules and regulations.
We also provide the best maintenance and post services for further ease. No software technology is a bar for us as our technical teams are ready to accept the challenges and cope up with new technologies anytime. However, our consulting team will suggest you the best platform that will serve your requirements.
