With the spread of the internet in the 1990s, businesses have got a completely new look. And it’s not only the look but the entire way a business works and operates has transformed into an advanced one. It has been estimated that about 95% of the business decisions start with a search engine search and here marks the importance of any website of a business. The cost-effective way to present your business and that too which is around the clock accessible is what generates more business. For this and more many other reasons, a website forms an indispensable part of any business. An attractive website with excellent content helps to be among the pre-eminent businesses.
In a perfectly competitive market, where homogeneous products are being sold, it is one of the key responsibilities of businesses to make their website impressive and user-friendly to stand exceptional from the crowd. However, having a website is not just a thing. What comes along is continuously updating it or even sometimes revising it. This is what revamping is. In simple terms, revamping is to renovate or revise or restructure. Website revamping does not deal with is the website good enough? But, rather it deals with could be even better? Most businesses are expert in their product but not on websites and this is the reason most businesses have outdated websites.
So, why does one needs website revamping? What if one does not go for website revamping? Is it really an essential part of a business? What are the benefits? The answers to all these questions are summarized below :
1. SEO friendly :
Due to SEO, which is Search Engine Optimization, search engines select the updated and popular sites on their top list.
2. Easily accessible :
In the fast-growing technological world, where the focus is given on user-friendliness, and where the screens are transforming from simple to HD and 4K, an easily accessible attractive website is what catches the eye.
3. Sound in multiple devices (Responsiveness) :
Moreover, when the entire web industry is trying to settle in smartphones, websites should be easily operated and navigated from mobile devices. It has been found in research that about 17% of the overall web traffic is from mobile devices. People expect the same user experience as they have from their computers.
4. Impressive :
When a visitor views your website, you have just a few seconds to make an impression and those few seconds count because they are the ones that will be generating potential customers. Clients have more trust in websites that updated. Outdated websites are thought of insecure, untrustworthy and out of business. If the homepage is loaded with too much of the content, it takes away the attractiveness of the site. Lengthy scrolling often tends the visitor to go bored and read all about you in just one screen. Using more and more images is recommended to make it more attractive. Also, videos and pictures add value to your websites.
5. Creative Content :
Creative content and which is SEO supported will help to gain visitor's confidence. Using strategies to create creative and extraordinary content holds huge capabilities. A revamped website demands excellent content because the content is integral and probably the most important part of the entire business. The content should not be difficult to understand and interpret and also more use of jargons should be avoided. It should be written in a very simple language but in a creative way so that every visitor can understand it easily.
6. Business Leads :
When you find that the number of online business leads has been considerably reduced and your website fails to display what currently you are doing along with your progress in your business, then you need website revamping. You should make sure that the visitor is getting a clear idea of what exactly you have done, what you have achieved till date, what exactly you are doing and what exactly are your future plans. By this, he gets a fair idea of your business potential.
7. Speed :
If your website is working slower and even it is being hacked, then it is the time that you need website revamping because outdated websites are easily accessible to hackers. The speed with which your website loads will determine if the visitor will be engaging himself in looking your website or just leave because a lot of visitors just decide to leave when it takes more than 5 seconds to load the website. Moreover, Google has factored web page speed into their algorithms and so, a slow website will affect search engine rankings.
8. Competitors' side :
When your competitors' website is revamped and is been displaying their updated contents, then with no more time wasted, you should go for revamping your own. A wise businessman never allows his competitors' website to remain more accessible and attractive than his own. A timely website revamping is what he prefers always.
Revamping gives a facelift to your website. Basically, revamping includes few or all of the following :
- It makes the website easy to find.
- It makes easy to navigate throughout your site.
- It makes the website easy to read and download.
- It makes the website consistent in layout and design.
- It adds new pictures and/or new colours.
- It adds better content, recent news, and more comprehensive product/service information.
- It makes changes in aesthetics and overall structure.
It is as essential to revamp a website as it is to develop one. Website is what showing you and your business at the global level. Therefore, it becomes your utmost duty and responsibility to display you like the best and the exceptional one. Also, visibility is very important for a business to spread through word of mouth. Since a website is the face of your business online, you should make sure it is updated because an outdated one reflects poorly on your business. So, get your one revamped now.