January month, the beginning of the new year and the best time to organise a new year. With the fresh memories of the past year, quick revisions, and analysis of various decisions taken in the past, it is the right time to plan the agenda for the whole year.
If you’re a part of the digital marketing industry it’s significant to check the new trends and tactics to improve your audience reach in all possible ways.
Digital marketing technologies and trends are dynamic and evolving continuously. Being a great entrepreneur if you can mark off every entry on the digital marketing checklist, note that your digital marketing strategy is ready and well planned for another great year.
We Dreamworth Solutions is ready to put together a digital marketing campaign checklist for 2020 for our esteemed clients and readers. Our attempt is to provide you an all-inclusive checklist of the digital marketing strategy for the upcoming year that can ultimately help you in planning the worthwhile and productive marketing campaign. Through this platform, Dreamworth Solutions a brand name in the digital marketing world is also ready to guide its readers about the organisational and managerial side of cutting-edge digital marketing technologies and plans. Being an authenticated service provider for your online marketing requirements we are pleased to guide, educate and help our readers here.
We always believe that trends and technologies are continuously changing but one thing is definite for all businesses, a web presence is a must. The tendency to search the products and services on the web is increasing day-by-day despite the type of commodity people are looking for. Stronger your web presence is better you will get the competitive advantage making yourself a few steps ahead of your competitors.
We have formulated the Digital marketing plan checklist for 2020 here. Go through each entry of the list and tick off the points you have already considered.
Review and Analyse
Before finalising any future plan it is always recommended to take a step back and review your previous year’s plans, progress, achievements, and mistakes as well. You should ask yourself the following points:
- Did these plans and strategies help you in meeting the targets set at the beginning of the past year?
- What are your positive sides?
- What other improvements are possible?
- Is there something we missed to do in the previous year and now we should concentrate for?
For any successful businessman, it is very important to not only revise your success factors, but also the projects that were failed. These failed attempts can open great learning opportunities. Consider each one and find the causes behind its failure along with any other approach that can provide a way of success in the New Year.
Finalise Your Focused Areas
For any business, it is impossible to concentrate on all its concerned areas at the same time, hence we suggest you to finalise your focused areas for expanding the business. Here it is important to note that you should not cut down significant areas as it would be wastage of your marketing campaign efforts and the possibility of losses with reducing the ROI. We recommend you the following points while selecting areas of interest for the digital marketing plan 2020.
- What areas of online business have secured the highest monthly reoccurring value (MRV) and margins?
- Do the marketplace/customers have an augmented demand for this product, commodity, or service?
- What are our consumers, prospective customers asking for?
By answering these questions you can help yourself in finalising your digital marketing efforts for focused areas.
Global Thumb Rule for Goals: Be S.M.A.R.T.
Once you are clear about areas of focus for your digital marketing strategy it is the right time to think about how you will measure the success achieved. The global thumb rule for this suggests applying the S.M.A.R.T. method to finalise long-term goals for the year and align them with certain short-term goals to help you track the progress along the way.
How To Set S.M.A.R.T. Goals?
S.M.A.R.T. is an acronym used for a guiding framework that can be employed to confirm that you are setting clear, measurable and reachable goals. According to this framework, each goal has to be -
- Specific - If your goals are wide-ranging, it will be tough to align and emphasise your marketing efforts for particular goals achievement. Following “Wh” questions can help you in narrowing down your goal setting and making them more specific.
- What do I wish to furnish?
- Why is this goal significant?
- Who is included?
- Where is it located?
- Which resources are required and are they available?
- Measurable - It is obligatory to consider some metrics to assess your desired goals so that you can check your progress and decide whether you have furnished your goal.
- Attainable - Is your goal practical? If you are failed to set an attainable goal it is the beginning stage itself where you are starting your unsuccessful journey. While planning rational goals you also have to consider other factors like resources available and budget limitations.
- Relevant - Does this goal sustain and assist in furnishing other business plans?
- Timely - Timing is the whole thing, and deadlines are very important. Assure you are following the stricter time schedule and at the same time you are pragmatic and flexible so you can further adjust along the way as required.
The final strategy for a digital marketing plan is everything that covers your focus, goals, plans, roadmap to attain different goals in stipulated time and analysis. A digital marketing strategy can emphasise on the following aspects -
- Search Engine Optimisation (SEO)
- Social Media
- Online Directories (Ex. Google My Business)
- Search Engine Marketing (SEM)
- Content Marketing
- Video Marketing
- Email Marketing
Is Your Checklist Completed With The Inclusion Of The Following Marketing Plans?
According to Dreamworth Solution’s marketing analysts following are the trending areas for 2020 with respect to digital marketing plans. Just go through it and finalise your all-inclusive digital marketing campaign 2020 checklist.
- Content Marketing - Producing and delivering high quality, unique and engaging content is another tried and true digital marketing technique. A quality blog increases the credibility of your website, brings in more traffic, and improves SEO ranking as a whole. Content can be published on different platforms like own media, earned media, or social media, etc.
- Video Content Marketing - It is an ongoing trend to include video content for your offerings on every platform. Here you should take care of creating a quality video with great content, message, music and other aspects.
- Social Media Marketing - Social media promotion is an instrumental tool in this techno-savvy era. Establishing a strong presence on one or two prominent social networks (that are popular demographically in your area) is the superior way to connect to a community for brand promotion purposes.
- Facebook Ads - Organic reach is mostly observed declining on the largest social media platform Facebook, therefore, investing in paid advertising turns out to be a great counteract way. Facebook provides a wide range of ad and creative types and making use of these creatures to plan a diverse and remarkable campaign for improving your results.
- SEO - Although getting web traffic through search engines is a lengthy process, it’s a crucial and essential part of a digital marketing checklist that must be ticked off. Through SEO campaigns it is necessary to optimise your content making it more relevant and engaging and thereby attracting organic, qualified traffic and boost your search rankings. Good keyword research and planning, smaller images, use of alt tag, unplagarised content are some of the best industry practices applied for SEO performance hit.
- Mobile SEO - Google’s mobile-first index feature is active now and hence it reinforces us to optimise our business website for mobile users. Failing to achieve it could result in serious penalties that wreck your chances of being found in top search results.
- Geolocation - Customised marketing is always more effectual, and the level of customisation you can accomplish with location details is highest. It allows you to get insights on when a purchaser is within a radius of a mile of your store, thereafter it allows sending a push notification to their smartphone for inviting them, perhaps providing them a discount and better offers.
- Email Marketing - Email Marketing offers a traditional yet most recommended way of digital marketing. It is the cheapest way of digital marketing and helps to plan a cost-effective digital marketing campaign. Proper CTA, subject lines, and content can make a significant difference with better lead generation, open-rates and subscriptions.
- Influencer Marketing - The Internet has shaped a new variety of celebrities, there are hundreds of them spread across diverse social media platforms like Facebook, YouTube, and Twitter, and many other websites. These influencers share a deep connection and bonding with their audience and can support direct credibility to your brand.
- Artificial Intelligence - The possible application range of artificial intelligence in digital marketing is far-off from being fully utilised, and over time we’re sure to enjoy new options availed by AI.
It is the right time and steps to prepare your online business by integrating it with AI applications and utilities for maximum advantages, business competency and techno-edge aspects.
From Dreamworth Solution’s Technical Corner
We Dreamworth Solutions are the most trusted software development and digital marketing company offering elite services and feature-rich solutions and suites to our patrons. Dreamworth Solutions provide business-driven solutions that are contemporary and matchless to assure sufficient brand awareness and publicity in the marketplace. Our company has a legacy of a flourishing decade completing our commitment of best services since then. With our commitment, expertise and hard work, we are now considered as one of the best digital marketing companies in Pune and Mumbai. We promise about your 100% satisfaction through our services and timely delivery of the right projects. Let’s team up for the most proficient experience.
We have qualified digital marketing, content management and social media teams that provide and support an enthusiastic work environment at our end. The highly competitive atmosphere on the net, changing consumer demands and availability of the latest web development technology drives our skilled developers to develop high quality and rich software solutions for your business so it gets the necessary output. Our well managed digital marketing campaigns are a huge success and that has enabled us to set standard benchmarks in the digital marketing industry.
Once you share your marketing, ORM, SEM, SEO or content development requirements, we will provide the most excellent digital marketing service package to you. Our software maintenance, upgrade and migration services are also outstanding. Our huge client base is spread worldwide and is highly contented with our services. You can check our success stories and client testimonials on our website for further reference.
Dreamworth Solutions endeavour right to equip its clients with the best digital marketing services in the industry that help in structuring and organising intricate business applications in an accessible way. If you are looking for a digital marketing partner that develops and organises strong, scalable and extensible promotional campaigns to fulfill your requirements and to build the best brand reputation in the marketplace Dreamowrth Solutions is the right choice for you.
Once you select us as your software development or Digital Marketing partner the next journey will be delighting and easy for you. Our business analysts will precisely understand your digital marketing campaign requirements, and the technical team will take care of the best possible and suitable services solutions for you. Dreamworth Solutions a leading ORM company in Mumbai, also provide the best maintenance and post services for further ease. No software technology is a bar for us. However, our business team will suggest you the best platform that will fulfil your requirements. Feel free to contact our technical or business team at any time for your Software or digital marketing requirements.
- Digital Marketing
- Website Development
- Mobile Application
- Online Reputation
- Social Media Optimisation
- Software Development
- E-Commerce Website
- Content Marketing
- Social Media Marketing
- Print Media
- Email Marketing
- Whatsapp Marketing
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Industries We Serve
The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.
Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.
Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.
Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.
We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.
Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.
With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.
Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.