Startup marketing is a challenging job for all stakeholders associated with it and its main reason is budget limitations and limited resources.
Startup marketing term must consider the following two guidelines—
Only a great product is not enough to succeed and establish a brand in the marketplace.
Another one is-- no amount of marketing and branding efforts will make a crap product or services gain a huge audience.
Therefore, a great startup marketing plan requires both a great offer and efficient marketing techniques.
Here we Dreamworth Solutions have compiled a manual to guide our resources regarding startup marketing plans and efforts. At Dreamworth Solutions, we offer excellent software solutions including website design, development, maintenance, upgrade and migration to help our clients present their offerings and blogs/content to the web users. Being a top brand in the Digital marketing industry we have served several clients for their digital marketing requirements like SEO, SEM, PPC, ORM, content marketing, Social media optimization, review management, etc. We also offer app and web analytics services that allow you to mine the unmatched opportunities and growth plans it brings for business growth. At the end of this page, we have listed all our exclusive services that can benefit our clients on different fronts like traffic, deals, sales, SEO rank, and many more.
We Dreamworth Solutions is a reputed Digital Marketing and Software Development Company in Mumbai that has achieved a great reputation amongst its client base due to its classy services and prompt offers. Being an authenticated service provider for your digital marketing campaign requirements we are ready to guide our readers on the startup marketing process. Our ultimate aim is to grow your business and convert your startup into a brand.
Startup marketing is a big deal as it requires dedicated efforts and a systematic plan.
For any entrepreneur who is ready to kick off his/her startup in a digital world, it is mandatory to choose the right market without being biased about his offers and without taking it granted to your market place. We suggest the following points to consider while selecting the right market for your startup.
- Market Size – Gender wise market classification, age demography, knowing the exact market population, etc.
- Market Wealth – Economic condition and willingness to spend on the product.
- Market Competition – Market saturation factors like competitors and their position.
- Value Proposition—Value proposition for your offers.
Once you finalized your market and niche, the next important step is to build the keywords list. Here you can consider finalizing keywords lists for product descriptions, social media, blogs and marketing websites. We suggest you plan your keyword research through some keyword tool’s assistance. You can also search our resources regarding keyword planning. Google autocomplete and many other online free tools can be employed for better keyword management.
Decide Your Success Parameters
The attitude of every entrepreneur is different towards success parameters. And success would be different for each startup. Sometimes it could be the only number of signups or app downloads in a stipulated period or ambitious entrepreneur can expand it for particular revenue value every month. Whatever is your success definition is you need to clearly define it. Once you determine your success parameters you can align your next campaign efforts in the same direction. However, Google classifies tablets “in a separate class” and clarifies: “when we consider mobile devices, we do not include tablets in the definition”.
Deciding basic metric
Just like success parameters, you also have to pay major attention to setting fundamental metrics that will guide you in your campaign. It will be your responsibility to set measurable and specific metrics that are practical and achievable too. Setting up basic metrics is not an easy task as it requires a complete understanding of customer acquisition funnel. If you are a fortunate entrepreneur with sufficient funds available, you can get professional help for this work.
Conversion Rate Estimation
The next step is somewhat technical and tricky where you need to decide conversion rates and determining business-specific values accordingly. You can check our comprehensive guide on digital marketing success computation for further details. At present, we would like to suggest you estimate the lifetime values of a consumer and decide conversion rates.
Ultimately it all comes to vitamin-M, i.e. money. For any business, it is vital to understand its budget considerations and capabilities to spend further for the right marketing plan. A high ROI is aimed by every marketer but is it the case that every marketer is lucky enough to assure the highest ROI? Is your in house team sufficient to handle your marketing efforts or it will be a better idea to involve a third party marketing team?
Adequate Efforts through a Social Media Networks
The selection of the right social media network is a big task for the startup entrepreneur. The digital revolution has placed several social media network options for an entrepreneur. Facebook, Reddit, Twitter, LinkedIn, Tumblr, Pinterest and Instagram can offer budget-friendly ways to startups to promote their offers. More important is how entrepreneur understands its market, the nature of social media and suitability of a particular social media platform for his/her business. Here entrepreneurs should consider different associations like social media platform popularity, the content offered on social media, the purpose of that platform, etc.
Content and Post Schedule
This is highly important to a marketer to know the best time to post your offers and generate the post calendar accordingly. It is important to know your target audience and their habits, free time, etc. Some of the standard guidelines are--
12 PM and Saturday is the best time
5 PM, 1-4 tweets per hour, Tuesday, Wednesdays and weekends are best
Use of an Influencer List
It is a common practice to leverage your startup through influencer’s influencing. Community leaders, celebrities, journalists can offer a great influencer option to boost your startup. You can track follower count as one of the success indications; however, it is not the only indicator.
Creating a Blog
Many free blogging platforms simplify your blogging work. You can choose amongst medium, WordPress which are popular blogging platforms available. Thereafter you can decide blog design that will be highly appealing because aesthetic appearance matters a lot. You can invite 10 or more friends to visit your blog initially and ask their genuine feedback. The next considerations will be social media integrations, search features, RSS feed options, sharing functions, featured images for a homepage, etc. You can take professional help for blogging services.
The next step would be to finalize your media and content team that will be responsible for delivering engaging and appealing content to the readers. Story-based content is always loved by readers and video content is also in buzz. On the other hand, you should also take sufficient efforts to launch your media campaign. Better plan your logos, media toolkit for this purpose.
Email Marketing Efforts/h2>
It is an old form of digital marketing but most popular yet. Many online free tools can help you in planning the best email marketing strategy. The major concern here is to create an email list, check analytics like open rate, bounce rate, etc. and email drafting skills. Email newsletters can be drafted properly with professional assistance. A/B tests can help you in delivering the best email content, headlines that are more catchy and attractive.
Mobile Content Strategy
This is an umbrella term that involves various activities like content plan generation, schedule, content delivery, etc. For startup marketing, you can consider a blog, articles, social media posts, videos as a great source of content marketing. You can show rich creativity by offering unique and best content through professionals. Try delivering webinars, manuals, guest posts, videos for better variety. At Dreamwoth Solutions, we provide excellent content marketing services that can cover a rich range of content types. We also offer expert blogging and guest blogging services to leverage your startup extensively.
- Use of appealing headlines.
- The right use of the LSI keyword.
- Understanding keyword intent and optimizing the content accordingly.
- Efforts on Building inbound links to your content.
- Efforts to increase your brand authority and relevance for specific search terms.
- Content length—over 2000 words for assuring top search ranking.
Once you set all your basic requirements like website, social media, blogs, etc. the next major step would be to monitor your performance against different set metrics and criteria. Many free analytics tools can help you in finding your strong and weak areas and to direct your campaign in the right direction. We also provide excellent web analytics services that can guide our clients at each stage of marketing. An iterative approach is necessary to meet predefined standards and to improve past mistakes. Optimised plan can be generated by brainstorming creative ideas through different channels.
Putting It All Together
We Dreamworth Solutions are the most trusted software development and Digital Marketing Company In Mumbai offering unique and exclusive content and marketing services and feature-rich software solutions and suites to our patrons. Dreamworth Solutions improves your business journey from a startup to a rich brand with its business-oriented solutions that are contemporary and unique to assure excellent brand status and exposure in the marketplace. Our company has a legacy of a flourishing decade completing our commitment to the best services since then. With our commitment, expertise and hard work, we are now considered as one of the best digital marketing companies in India. We promise about your 100% satisfaction through our services and the quality of the right projects. Let’s team up for the most proficient experience.
We have qualified, certified and highly dedicated digital marketing, SEO, software development, content management, business analysts, and social media teams that create and support a passionate work environment at our end. The highly competitive atmosphere, consumer demands, and availability of the latest web development technology motivate our skilled developers to develop high quality and rich software solutions for your business.
Being a top Content Marketing Company in Maharashtra, we offer following blogging oriented services to our esteemed clients.
- Content Creation-Management
- SEO Services—Blog optimization
- Marketing campaigns
- Video marketing
- Images, animation, and Video Content Support
- Blog Analytics and SEO optimization
- Blogging Schedule
- Expert Blogging
- Guest Blogging
- Hosting Services
- Platform Upgrade
- Social Media Promotion
- Query and Review Management
- Research for blogging services
- Social Media Marketing
- Content strategy consulting—guidance on topics, titles.
We are pleased to offer you the perfect blend of blogging services that will leverage your online reputation, SEO performance, and traffic exceptionally. Our analysts will study your existing blogging website condition and thereafter a new strategy will be finalised for your brand promotion purpose. If you are new in this field, our consultants will guide you in each step of the blogging journey.
One special mention for startups—we sympathetically consider your budget limitations and hence offer services at reasonable prices. We also offer free services like digital audits, SEO audit, content sample and review management on a trial basis. If you think that we are the right pick for your digital marketing requirements, the next journey will be more easy, fruitful and satisfactory.
For blogging and influencing services our verticals are—
- E-Commerce Marketers
- Authors/Writers and intellectual asset holders
- Social workers and influencers
- Students/ Researchers
You can talk to our sales team or analysts for initial free services like blog samples, research reports or blog analytics work. Once you receive our reports you can proceed further for digital marketing service package powered by several other services like content management, web analytics, website optimisation, social media campaigns, website design, and SEO, etc. We will not make any fake promises about traffic increase and rank uplifting because we follow strictly Google’s guidelines and being honest and reliable Digital Marketing Company in Mumbai we will not misguide our readers for any reason, but we assure that our worth services will amuse you and reinforce you to renew the contract every year.
Once you share your marketing, ORM, SEM, SEO or content development requirements, we will provide the most excellent digital marketing service package to you. Our software maintenance, upgrade and migration services are also excellent. Our huge client base is spread worldwide and is highly contented with our services. You can check our success stories and client testimonials on our website for further reference. Lets team up for a great journey from a startup to a well-known brand.
Dreamworth Solutions endeavour right to equip its clients with the best digital marketing services in the industry that help in formulating and organising complicated business applications in an easy way. If you are looking for a digital marketing partner that develops and organises strong, scalable and extensible promotional campaigns to fulfill your requirements and to build the best brand reputation in the marketplace Dreamowrth Solutions is the right choice for you.
- Digital Marketing
- Website Development
- Mobile Application
- Online Reputation
- Social Media Optimisation
- Software Development
- E-Commerce Website
- Content Marketing
- Social Media Marketing
- Print Media
- Email Marketing
- Whatsapp Marketing
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Industries We Serve
The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.
Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.
Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.
Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.
We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.
Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.
With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.
Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.