The Power of Video
Your customers aren't in it to be engaged, they are looking to be entertained. Mathew Sweezey (Head of thought leadership B2B Marketing)
The domination of
Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it's convenient for you. Cyndie Shaffstall, Spider Trainers
Over the years, especially in 2015 mobile devices generated the highest number of traffic. Since mobile is the most convenient and most used device which is easily available to people, digital marketing companies must cater to the needs of this section of audience for lead generation and revenues. Google's Mobilegeddon update which states that mobile has outrun the desktop, favors mobile-friendly websites. Thus, optimization of sites for mobile devices
Content Marketing and Brand Storytelling
Content is the reason search began in the first place. Lee Odden (CEO of Top Rank Online Marketing)
Social Media encourages users to share what they are doing that very second. Unfortunately,
Unraveling Social Media
Marketing is no longer about the stuff that you make, but about the stories you tell Seth Godin
Successful digital marketing companies in social media function more like entertainment company publishers, or party planners than as traditional advertisers.
Users try to rank posts and blogs on result pages. But this year it will not be necessary. Marketers now use social media to gain more visibility in search engines. When a brand is searched for the social media profiles should be shown on the top of the search engine result page. This will further help in better ranking, visibility and reputation of the brand.
Social sites like Pinterest and Facebook have brought in Buy Now features which helps in increasing conversions and also to reach target audiences. Users can now buy a product without having to leave the application. More social platforms will adapt to such a technique by the end of 2016 making a
Since there is a lot more competition amongst advertisers online it is more than difficult to increase visibility on search engines and social media, making the advertising costs to soar in 2016.
From now on digital and content marketers need to have social media skills like
The play button is becoming the most compelling call-to-action on the web. Andrew Angus
Marketers should now take advantage of users owning
Downfall of keywords
Related terms, high semantic density and relevance of the text are much more important than keywords. Moz Analyst
Since the increase in mobile users over the years a new challenge has arisen for marketers – Optimization of voice search. Users use different search terms while typing and speaking so all these terms need to be added to the keyword list for better ranking.
On page SEO stays on the top
Google only loves you when everyone else loves you first. Wendy Piersal
Link building was taken off the chart specially after the penguin updated that affected a lot of websites last year. But links are one of the most important factors for ranking a site. Since links are used by search engines for ranking they will always be effective. As long as the anchor text is optimized and the links are relevant and contextual there should not be a problem with the site getting noticed.
Preparing for these trends will increase visibility and brand awareness. Lets see what 2016 brings to us, one thing is for certain the digital world will continue to grow, invent, and astound marketers globally.
- Digital Marketing
- Website Development
- Mobile Application
- Online Reputation
- Social Media Optimisation
- Software Development
- E-Commerce Website
- Content Marketing
- Social Media Marketing
- Print Media
- Email Marketing
- Whatsapp Marketing
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Industries We Serve
The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.
Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.
Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.
Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.
We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.
Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.
With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.
Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.