Content writing, article writing, blogging, and SEO based content writing all are various specialisations in content creation and management and all digital marketing companies employ a specialized and skilled content management team for these tasks. Many people also choose content writing as their career option due to its huge scope, demand and decent pay scales offered by industry. Content writing is an integral and fundamental concept necessary to improve the SEO rank of the web page. We at Dreamworth Solutions deliver more than 40 SEO optimized web pages in a week for our various clients. Therefore we have planned to reveal the professional secrets of our SEO writers to all our global readers through this platform.
Dreamworth Solutions reveals the top secrets of SEO based content writing that will shine your business website in the Google result.
1. Keyword Research :
For a great professional content writer, it is necessary to analyse which keywords and phrases people are looking for and plan a well-prepared keyword spreadsheet accordingly. It is recommended to track how many times you integrate the required keywords into your draft and apply tools to track your ranking for the keywords you target. Our content experts use many automated tools for this purpose but SEMrush is their all-time favourite. Many companies also offer a free trial for a limited period for taking the next decision.
2. Understand the role and work of keyword :
An expert SEO writer not only collects high valued keywords but also incorporates those keywords in the right place. The idea to include loads of keywords throughout the draft won’t work well from an SEO perspective.
According to SEO professional keyword must be included in the title, followed by one inclusion in the first 300 words, and thereafter in the first H1 or H2 but not necessarily in both H1 and H2. Once this type of keyword integration is assured writers are free to give more trials on keyword use.
One more expert advice - keyword use should not be deliberate or sound artificial in the context, better try to give a natural feel to that sentence.
For additional help, you can refer to our other resources on keyword planning and content strategy.
3. Writing style and topic selection :
Many times writers forget that they are creating this content for humans and not for Google algorithms. Always try to deliver quality content with some value addition in each content copy. Creativity and variety are the essences of a successful content writer. Experts in this field recommend others to opt for various resources, expert advice and interviews, Google help like keyword suggestions, use of automated tools, etc. Social channels provide the best platforms to reach your content to a huge audience.
4. Fundamentals of SEO concepts :
As a writer, you should not dig deeper into technical aspects but knowing some technical SEO aspects can help you in your writing journey.
E.g. Google’s crawling concepts can help you in planning a content strategy. For any content writer, content writing isn’t just about producing a singular blog or article post - but it’s about writing, correcting and (and linking up) multiple pages together. A well-structured web-page produces better results in terms of link management and efficiency. Understanding the importance of backlinks is a crucial part of any professional content writer.
5. Smaller images :
All SEO content writers take care that they limit the number of popups on a specific webpage. Also, the smaller images are preferred and easy to load.
6. Quantity of Content :
Google prefers longer articles and blog posts in terms of higher ranking in the SERP. Our experts suggest that try to deliver at least 600 new words for getting the attention of Google.
Search engines tend to give preference to longer blogs and articles, and for good reason. Try to shoot for at least 600 words, but if you can get to 1,000 or more, go for it. Google prefers in-depth content with 2000 words at least for secured rank. Google assumes that lengthy content is more valuable and research-oriented delivering better quantity.
7. Go through analytics :
If your business site has a considerable bounce rate or in simple language, visitors visit your website but they aren’t staying on the page for long. This is possible in case if your content is not engaging and you are not delivering the right things your readers want. Higher bounce rate indicates that your page isn’t optimized for the right keywords.
Aggressive pop-ups, intolerable ads or images, slow loading times, and any other bad design element can push your visitors away. Drafting good SEO-based work isn’t just about the content draft on the screen — it’s also about how visitors perceive it. Bad and obscured design elements can harm your business permanently.
8. Editing work. :
Programs like Google Docs, OpenOffice, and Microsoft Word suite make editing work easy - the red and green indications help in editing tasks exceptionally. At the same time, we also suggest that aesthetically pleasing format is matters a lot. The use of long paragraphs is not recommended as it can push your readers away from the page.
9. SEO writing expert - A time-consuming affair :
Many writers struggle to prove themselves as an SEO based writer. Hence always remember that it’s not an easy task and can necessitate a major time investment to get desired results.
In A Nutshell :
This is all about the expert advice on SEO content writing from one of the reputed Digital and Content Marketing company in Mumbai - Dreamworth Solutions. We also offer several other allied IT services like web design, development, app development, content writing, SEO, software maintenance and ORM to name a few. We attempted an innovative way to guide our readers about SEO based writing skills through this platform. I hope you like and enjoyed the content. Feel free to share your IT and digital marketing and content management requirements at any time. We will be always there help you without any doubt, and prejudice. You can also see our success stories on our website. Once you choose Dreamworth Solution as your service partner, we assure you that the further journey will be long-lasting, productive and very delighting.
- Digital Marketing
- Website Development
- Mobile Application
- Online Reputation
- Social Media Optimisation
- Software Development
- E-Commerce Website
- Content Marketing
- Social Media Marketing
- Print Media
- Email Marketing
- Whatsapp Marketing
Leave Your Comments:
Industries We Serve
The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.
Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.
Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.
Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.
We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.
Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.
With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.
Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.