Significance of white label seo services
White Label SEO is also known as SEO Reseller. In white label SEO, two organizations become partners to offer SEO services to other organizations. These partner organizations then share the profits from the SEO services provided to the other organization. Basically in white label SEO, one partner company performs the job of customer acquisition and account management while the other partner company performs product development and provides the SEO services.
White Label SEO services are common in various businesses. For example, in a retail store, say Big Bazaar, the store can ‘white label’ a particular product such as a plum cake. In such situation, Big Bazaar does not manufacture the plum cake but it puts its label on the cake, which is known as private labeling.
The white label SEO is beneficial for both the partner companies because Big Bazaar can sell a product that their customers want. This increases their revenue and as they put their label on it, it also helps in their marketing. Similarly, the white label service provider i.e. the plum cake manufacturer gains access to Big Bazaar customers, give up their marketing value because the customer does not know about their involvement. The customers think that they are buying the plum cake from Big Bazaar. The presence of brand with such a great impact is a result of joint effort of content services and SEO services provided by the various website development companies.
So, the white label SEO strategy is advantageous to both the partner organizations. The reseller organization i.e. Big Bazaar in the above case can keep a product in their store for sale that they would not be able to have. Majority of the white label SEO resellers have software through which the reselling company can put its label or logo on it. Here, customers are not aware of the software involved, but anyways it doesn’t matter. As a result of this, the selling organization can attract and retain customers.
The product development and R&D costs are quite high, so if the manufacturer of the product gives the product to other company to sell it, it is always beneficial for him and the other company too. Usually, the product is inexpensive than trying to produce it from scratch because many sellers share the R&D costs. Similarly, the reseller company can also have strong economies of scale.
White labeling is not only popular in manufacturing business but also in service businesses. That is the reason why if you call a call center for a specific brand, the telecallers will answer your phone, but they might not be the employees of that company. In such case, the manufacturer company is white labeling a call center service from another company. The manufacturer company might want to focus on manufacturing and not on the customer service, so they may share the responsibility with the other company.
If you avail the SEO services of the white label SEO Company, it will handle all your SEO work for your clients and your clients will not be aware about this and they don’t even need to be. Your clients just want all the SEO services from you. In short, you are buying the SEO services from a white label SEO Company and reselling these services to your clients under your brand providing you the best platform for presence through the best online marketing services.
Therefore, if you are into manufacturing or other sector and don’t want to take any other burden, just go for a best White Label SEO service provider company. But, finding a best white label SEO service provider company is not an easy job since there are numerous such providers in the market. But, if you want to offer your clients the superior SEO services under your brand, try us – The Dreamsworth Solutions – best white label SEO service provider in Pune.
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