Analytics is an important business term that provides key information about the user aspects and user journey. App and web analytics services are fundamentally important because they give comprehensive and real-time details and insights related to the web user behavior, patterns as well as events and changes related to the online brand and business. The data and information so analysed and assessed are accessible in the form of graphical reports, tables and well-defined metrics such as user engagement, bounce rate, uninstalls retention, revenues, churn and more. It also provides in-depth insights on industry trends and market position for your brand by comparing your offerings with your competitors. Digital businesses can positively employ these reports to improve their online presence and performance and build solid strategies for the future.
At Dreamworth Solutions, we offer web and app analytics services to help our clients, analyse and interpret business details for better decisions and strategies. App and web analytics service providers allow you to mine the unmatched opportunities and growth plans it brings for business growth. Our SEO team emphasises the use of innovative techniques and tools to track, monitor and analyse the user pattern and behaviour on the web and mobile apps in a trustworthy manner. These analysis reports help in collecting rich and pertinent insights that help us in fine-tuning the business strategies to capitalise on organic traffic, user engagement, and more conversions. At Dreamworth Solution’s we leverage and optimise the analytical findings to help businesses to improve their performance and meet their set objectives.
We Dreamworth Solutions is a reputed Digital Marketing and SEO Company in Mumbai avail various SEO, content marketing, video marketing, digital campaigns, and software development services to the clients of different sectors. Being an authenticated service provider for your digital marketing campaign requirements we are ready to open up on web and analytics services and its benefits for businesses through this platform. We have prepared here an ultimate guide to direct you on various aspects of analytics, web and app analytics and our offers with reference to analytics services.
What is web and app analytics?
Web analytics is an authoritative instrument for any business or brand that serves its client base with a website or online presence. At its broader level, web analytics is monitoring and analysing the way that customers and potential customers or future prospects interact with your online selling channel i.e. website. Web analytics allows you to tailor user journeys and experiences to improve your clicks, sales, leads and conversions.
For a new entrepreneur, web analytics term may seem complicated but there are several useful tools and services available online that will simplify the analytics process considerably. We will suggest you seek professional help for analytics and website improvement tasks instead of relying on your in-house IT team for a highly competent task of web and app analytics.
Web analytics deals with monitoring and interpreting user interactions with your business website. It mainly interprets user behaviors, website usage patterns and activities. It is the complete process of collection, interpretation, analysis, and report generation of data collected from the user’s website usage patterns.
App analytics deals with statistical details about the app like app downloads, uninstalling, user interactions like reviews and rating, etc.
Web analytics reports provide details on -
- Web Traffic: The count of incoming and outgoing website surfers within a specific time period.
- Views: The number of times a web page viewed.
- Clicks: The count of link clicks.
- Unique visitors: First-time visitors of fresh visitors to your website in a specific time like per day, per week or per month.
- Bounce rate: An important metrics of Google Analytics suite that reflects the percentage of visitors that leave your website quickly without any significant interaction.
- Conversion rate: The percentage of visitors contributing to purchase transactions from your website, it can also include newsletters or service subscription.
- Organic traffic: Visitors that visit your website directly from a search engine result page and not from social media, paid channels, or other blogs.
- Direct traffic: Users that visit your website by typing your web address directly and not from a search engine
- Web analytics help webmasters or entrepreneurs to set and finalise key performance indicators (KPIs) or benchmarks to assess the level of achievements of the various aspects of the website, such as calls to action (CTA), form sign-ups, subscription options.
Example of Web Analytics Data
Web analytics data is mostly presented in dashboards that can be personalised depending on user persona, time frame, and other parameters. These insights can be classified into different categories, such as:
- Audience Data
- number of visits
- new vs. returning visitor ratio
- number of unique visitors
- visitor locations - country
- what browser or device users use like desktop vs. mobile
- Audience Behavior
- popular landing pages on the website
- exit pages
- frequently visited pages
- time spent by a user per visit
- count of pages per visit
- bounce rate
- Campaign Data
- which marketing campaigns resulted in the highest traffic
- which websites contributed to the referral traffic
- which keywords implied to a user visit
- campaign effects - as email vs. social media
Web Analytics - Best Tools
The most popular and preferred web analytics tool is Google Analytics, although there are many others in the market that provide specialised information like real-time activity or heat mapping.
Check the following list to check popular web analytics tools
- Google Analytics - the ‘standard’ and most preferred website analytics tool that is free to use and hence widely used globally.
- Piwik - an open-source toolkit resembling Google and considered as a popular alternative to Google, helps companies full ownership and control and management of their user data
- Adobe Analytics - highly customisable web analytics option
- Kissmetrics - Popular choice in web analytics tools that provide cohort analysis, retention, and conversion at the basic or individual level
- Mixpanel - Best mobile apps and web analytics platforms that account actions instead of pageviews
- Parse.ly - It provides detailed real-time analytics and insights especially for publishers
- CrazyEgg - Enabled with ‘heat mapping’ feature that measures which part of the webpage is receiving the most attention.
- Clicktale - Provides ‘heat mapping,’ and keystrokes and mouse movement features.
Final Thoughts By Dreamworth Solutions
Dreamworth Solutions is a well-known software development and SEO service company in Mumbai and it also offers several other allied IT services like web design, content marketing, web development, app development, software maintenance, and ORM to name a few. We attempted to guide you on web and app analytics paradigms necessary from a successful business perspective.
We have a profound and enriching experience as a Digital Marketing Service Partner making us a trademark in this field. We assure the best digital marketing service to you including SEM, SEO, content management, PPC, Social Media optimisation, etc. You can talk to our sales team for promotional offers like a free SEO audit, SEO and quality badge, and certification, etc. Once you receive our SEO and website quality report you can proceed further for website SEO campaign powered by several services like content management, keyword planning and stuffing, website design and desired changes, loading time, etc. We will not make any fake promises about traffic increase and rank uplifting because we follow strictly Google’s guidelines and being honest and trusted SEO Company in Mumbai we will not misguide our readers for any reason, but we assure that our worth services will amuse you and reinforce you to renew the contract every year.
Whether you're a small firm, a mid-sized business or a global company, you need a Business Analytics resource who can help you in setting your measurement objectives, direct your business decisions based on insights provided by tools like Google Analytics, assists you finalising company strategies and marketing policies for synergetic outcomes. Dreamworth Solutions is the right choice for your business analytics requirements. Our analytics team of Google Analytics certified professionals have profound experience in assisting many enterprises globally with basic steps of digital analytics right from set up, configuration, market research powered by actionable insights.
Our web and app analytics package offers a big spectrum of diverse services. Check the complete list of our offering for web and app analytics services -
- Website analytics
- Mobile app analytics
- Social media analytics
- Customised analysis of individual page
- Guidance for A/B tests
- Analytics tools configuration and setup
- Custom reports on user behavior and pattern - demography, locations, devices, exit pages, etc.
- Analysis of marketing channels and marketing efforts
- Design elements and supporting services for website design improvements
- SEO audit (Free trial)
- Web analytics audit
- Analytics strategy
- Mobile App marketing services based on analytics reports
- Competition aspects and reports
- Keyword reports
Depending on the results and reports delivered by analytics tools we also provide consulting services in the following areas and if you choose us as your IT partner in next journey we will be pleased to serve you these services -
- Website design and redesign
- SEO campaign
- Marketing campaign
- PPC - Google, YouTube
- Social Media Management and optimisation
- Digital Marketing
- Mobile app development and upgrading
- Website upgrade/migration
- Blogging services
- Content Marketing
- Customised campaigns based on analytics results
- Online Reputation Management
- Video Marketing
- Google map optimisation
- Local SEO
- Push notifications
- Email marketing
- SMS marketing
As an initial step, we will suggest you take a free SEO trial from our SEO experts, they will also guide you on website analytics results. Thereafter our analyst’s team will suggest the best plan to fix your website issues that harm your organic traffic, SEO ranking and global reach.
Dreamworth Solutions endeavour right to equip its clients with the best digital marketing services in the industry that help in formalising and organising complicated business applications in an efficient and easy to get ways. If you are looking for a digital marketing partner that develops and organises strong, scalable and extensible promotional campaigns to fulfill your requirements and to build the best brand reputation in the marketplace Dreamowrth Solutions is the right pick for you.
I hope you like and enjoyed this stuff. You can also see our success stories and case studies on our website. Once you get associated with Dreamworth Solution for your Digital Marketing requirements, we assure you that the further journey will be long-lasting, productive and very delighting. Our business analysts will clearly understand your business conditions, competitors, existing plans and solutions and the technical team will take care of the best possible and suitable services solutions for you. Dreamworth Solutions a leading Digital Marketing and SEO Company in Mumbai also provide the best maintenance and post services for further ease. No software technology is a bar for us. However, our business team will recommend the best platform that will fulfill your requirements. If you aim for an innovative and efficient analytics solution, we at Dreamworth Solutions are here to serve you in the best way in the market and let you experience a drastic change in your business.
Contact us today and let us help you look great on the internet and stand out in the market.
Feel free to contact our technical or business team at any time for your Software, SEO, link building or digital marketing requirements and glorify your business with the revived digital marketing campaign, SEO efforts, and paid advertising.
- Digital Marketing
- Website Development
- Mobile Application
- Online Reputation
- Social Media Optimisation
- Software Development
- E-Commerce Website
- Content Marketing
- Social Media Marketing
- Print Media
- Email Marketing
- Whatsapp Marketing
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Industries We Serve
The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.
Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.
Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.
Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.
We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.
Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.
With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.
Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.