Website designs are the first thing that catches the attention of the users, and it is a crucial aspect for gaining traffic and conversion rates. The goals of the businesses may vary depending on their business requirements, and it can be selling your products, brand awareness, or establishing your services. All these can be accurately represented only on a website.
Whether you are a start-up company or a big enterprise, we can say that your website is the ultimate representation of your brand, therefore, having a website with poor and outdated designs is not going to work. Further, it will lead to low conversion rates, less traffic and higher bounce rates. Here are some effective ways to level up your website designs.
Research on Your Target Audience :
Before proceeding with the development of a website, it is vital to analyse and research your target audience for accurate website development. For your user to trust your brand and products, businesses need to understand the customer psychology and preferences. A Minimum Viable Product (MVP) could be a great help to test your website.
The navigation of the website is one of the most important aspects that enable the users to navigate throughout the site with ease. Use methods such as bread crumbs and logical page hierarchy for smooth and easy navigation. Also, always follow the three-click rule, where the users should be able to find what they are looking for in three clicks.
Page Goals :
Pages are what makes a website clean and organized each page on the site should have a purpose and right information about the services. Therefore, be clear with your page goals.
Interactive Designs :
It is all about shaping the experience of the users by providing them with interactive and engaging website designs. The users are likely to stay on your website for a longer time with interactive design patterns. It can be as simple providing spaces between paragraphs and giving subheadings.
The typography of the website content plays a significant role in attracting users. Using Sans serif fonts can be useful, clean and professional looking for a website. Make sure to keep the font size between 12 to 16 points so that it is clearly visible.
Colour Schemes :
The colours schemes and their combinations can tell about the website, use contemporary and modern colours schemes that go well with your brand and its logo. Use contrast colours to differentiate the background and the text.
F-Shaped Pattern :
Some researches confirm that the users usually go through the website in an F-shaped pattern, meaning the users start from the top of the page and move from left to right. Designers can use this information to their advantage.
This goes without saying that there are several millions of smartphone users all over the world. As a business, you do not want to miss out on that potential smartphone audience. So, develop and design websites compatible with mobile screens.
Page Speed :
The above are some of the essential tips to create and design effective websites for high conversion rates, good traffic and higher sales. If you are looking for a website design company, then approach DreamWorth Solutions.
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