Internet use is increasing globally day-by-day and various gazettes launched by companies, smartphones, tablets, smart belts, e-books inspire global users to be online for different services and knowledge.
At its ground level, marketing is about reaching consumers at their place. Traditional marketing approaches include print advertisements, TV commercials, and billboards.
When it comes to internet marketing it offers exclusive benefits that are not possible by other marketing mediums. In fact, internet marketing has positively changed the marketing phenomenon with its global reach, customized content, and better relationships. Additionally, internet marketing has been the most inexpensive way of reaching target customers.
Being one of the most successful players in this industry we Dreamworth Solutions have put forth this ultimate guide on internet marketing.
Internet Marketing - Introduction
Internet marketing or online marketing is the way of promoting a brand or business and commodities and services over the internet or web and with the help of different tools that help drive leads, traffic, and sales.
Internet marketing an umbrella term that covers a range of marketing styles, tactics, and methods â€“ including content, search, email, paid media, and several others.
The typical internet marketing strategies involve SEO, online store, email marketing, social media marketing, PPC, content marketing, and other internet-oriented methods.
Internet Marketing - Interesting Statistics
The craze of internet marketing is increasing globally and shortly it will replace all traditional marketing approaches. Check these interesting statistics to know about internet marketing buzz.
- The Content marketing industry will be strong enough with worth $313 billion by 2019.
- The significance of internet marketing is already reaslied by 91% of businesses and they have taken further actions.Â
- Content marketing fetches 3X leads than traditional outbound marketing and also requires lesser cost by 62%.
- A smaller business supported by a blog grabs 126% more leads than a business without a blog.
Beneficiaries of Internet Marketing
The Internet is persistent, all-inclusive, and ubiquitous. It has miraculously grown to cover nearly every aspect of lives, enhancing or utter replacing previous ways of communication. This implies that any enterprise, right from the non-profit organization, to the biggest enterprise and even the personal blogger gets many advantages of internet marketing and web presence. Small and big businesses can reach their globally located target audience using the internet. The Internet offers a quick and simple way to showcase the products, services, and offers to the prospects. Internet marketing is popular among businesses and the most primary tool is the website. Although the website is the strongest mode of internet marketing, social media, emails, search engine marketing cannot be ignored.
Apart from commercial aspects of internet marketing, it can be further used for leveraging political brands, non-profit organizations, campaigns, etc. The impact of getting viral, social media campaigns, reputation management is just amazing and it will create a long-lasting public impression.
Moreover, internet marketing is also an advantageous deal to artists, celebrities, performers, professionals, etc. The cost factor for internet marketing is very small and contrastingly it offers broader audience reach.
Internet Marketing Made Simple
For any marketer, it is important to note that their customers are supreme and every business deal and offer should be planned with a customer-centric approach. Forming customer-centric marketing plans, understanding customer requirements, building personal connections, and crafting customer-centric value propositions are at the heart of internet marketing.
Designing Marketing Framework
Online marketers devise a sound marketing framework that will strengthen the brand on multiple channels of the internet. The marketing framework is designed to assure maximise revenue, sustainable industry appearance, and ROI driven strategies.
Creating Brandâ€™s Story
Creating an appealing brand story is one of the best and powerful tools to connect with a wider class of audience. Storytelling is the most creative and challenging task but it helps to create buzz around your brand. This approach also appeals to the emotional and rational thought-process of potential customers. We will suggest you seek professional help for this initiative instead of doing it yourself.
Traffic Driven Efforts
Web presence in the form of website, social media profiles, business listings, paid advertisements, and videos are great pillars of internet marketing but despite having good web presence your business website is unsuccessful in grabbing web traffic it is a warning for you. The ultimate aim of blogs, social profiles, and business listings is to maximize your website traffic and thereby improve your leads, sales, and revenue. All internet marketing policies and plans should be aimed at driving serious, qualified, and huge traffic to the business portal.
Conversion Optimization - At Its Best
Marketerâ€™s responsibilities and tasks are just endless. Getting traffic is half of the way crossed but real challenge starts with driving more and more conversions through the business website. Conversion is not restricted to only sales but it can be any positive steps by prospects that are in the sales funnel. It can be filling a form, inquiry, resource download, product recommendation, etc. The future-proof marketing plan also encompasses conversion optimization strategies that are intended to convert first-time visitors and first-time visitors into frequent buyers.
Effective Content Marketing
Internet marketing can interchangeably also referred to as content marketing because the content is the key to drive traffic, maximize sales and revenue on the internet. Content strategy should be most effective with the inclusion of rich content areas such as blogs, articles, guidesâ€”just like what your reading at moment, videos, webinars, infographics, presentation, social media posts, and many more. Creating appealing and captivating content can be a big affair and hence many businesses opt for professional services for this task.
Paid Advertising Efforts
Paid advertising is a sound internet marketing that targets the most serious audience through different networks. Paid advertising comes in different forms such as pay-per-clickÂ (PPC)Â marketing, Search Engine MarketingÂ (SEM), and online advertising. This paid advertising concept has received tremendous focus and attention from online marketers due to its capabilities of remarketing, focused marketing, and driving traffic to the website. Earlier this approach was somewhat neglected due to its cost factor but now entrepreneurs have realised that these techniques assure more ROI in terms of leads and sales.
Email Marketing - At Least One Trial
Email marketing is the oldest online marketing technique yet very effective one due to its capability to reach userâ€™s inboxes. Many times people get confused with email marketing strategy like it is something about overloading inbox with spam emails but the fact is different. With user permission, good content is offered to the user, and sometimes free stuff, resources, and special offers are also provided to encourage users to stay with the brand.Â
Affiliate Marketing - A Key Tool For Incremental Sale
Affiliate marketing has been one of the old online marketing tools that have witnessed all genres of online marketing. It can generate a sound revenue stream for B2B or e-commerce business.
SEO and Organic Reach
Search engines like Google and Bing are the most powerful mediums for connecting online audiences.SEO is the best way to expand your organic reach and drive maximum traffic to your website. SEO is an all-inclusive approach to optimizing the website so that it will appear in the top search results. SEO practices include website optimization, content optimization, link profile building, and many other tactics that will be within the limits of ethics and will survive for changing Google algorithms.Â
How about advertising your new offers, products, or launches on press media? PR is a less expensive and better way of online advertising. PR can be released through a professional agency like us or with the help of a consultant.
Social Strategy Building
Internet marketing strategies should be powered by engaging and powerful social media strategy. Social media is much more than Facebook and Twitter profiles. It offers a great way to build communities, open discussions, blogs, user engagement through the feed, videos, polls, and many other tools. Successful marketers avail the complete advantage of social media platforms because these channels are least expensive and most effective.
Last but not the least marketers should not ignore mobile users because most of the online users prefer smartphones for daily transactions. Making website mobile-friendly, responsive web design, mobile app marketing, and many other aspects are considered when it comes to mobile-based online marketing.
Internet Marketing By Dreamworth Solutions
Formed in 2009 Dreamworth Solutions is a full-service, digital marketing services partner for B2B and B2C players of all sizes. If you are planning to increase revenue through more online leads, sales, or conversions we will help you succeed. With dedicated and full-time service support, expert staff, and industry experience we stand out in this highly competitive marketplace.
Our Internet marketing service spectrum is very broad and depending on client requirement we offer the right mix of services to our esteemed clients. Our major services include -
- Digital Marketing
- Website SolutionsÂ
- Email marketing
- Content marketing
- Local SEO
- Review Management
- Mobile Marketing
- App DevelopmentÂ
- Geo-Fencing Solutions
You can contact our business team for any of your internet marketing requirements. We provide exclusive service support to our clients, without any lock-in periods and at competitive prices. We also restrict ourselves with legal imitations for services such as SEO and we do not misguide our readers and clients on fake promises of traffic and sales through black-hat techniques. However, we also provide excellent service support for penalized clients and try to remove their brand from the blacklist. We provide a free SEO audit, social media audits, and website audit services that can help you to finalise right internet marketing roadmap for your brand. Once you choose us as your marketing buddy, you will be a proud member of our family forever.
For more details call us on 8657357244.
Or drop an emailÂ firstname.lastname@example.org